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    Business

    Professional Photographer

    Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

    Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

    About Professional Photographers of America (PPA)
    PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
    PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

    About Imaging USA
    Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

    Advertise

    Copyright: © Copyright 2024 Professional Photographers of America

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    How to Find Your Unique Photography Style with Seth Miranda and Daniel Norton Jun 23, 2025
    Show notes

    Are you stuck in a creative rut or feel like your photography looks like everyone else’s?

    In this powerful episode, Pat Miller sits down with Seth Miranda and Daniel Norton to discuss how photographers can reignite their creativity, stand out in a saturated market, and build a career around their *authentic voice*.

    Whether you're struggling to define your style, grow an audience, or just want to feel excited about photography again—this conversation is your reset button.

    📸 What You'll Learn:

    - Creative play as a tool for growth

    - Building technical skills through experimentation

    - Overcoming imposter syndrome

    - Community vs. perfectionism in photography

    - Real-world tips from two industry leaders

    #photographytips #creativeplay #findyourstyle #photographycommunity #portraitphotographer #photography #photographypodcast

    Episode Highlights 🎤💡:

    (35:04) - Shoot What Makes You Happy

    (35:43) - Find a Photography Clan

    (38:13) - Photograph for Happiness

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Seth Miranda ⬇

    YouTube | Instagram | Twitch

    Connect with Daniel Norton ⬇

    YouTube | Website | Instagram | Facebook | Book | X

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Discover Your Marketing Personality with Rachael Boer Jun 17, 2025
    Show notes

    📸 Find Your Marketing Style as a Photographer

    Are you tired of one-size-fits-all marketing advice? In this episode, veteran photographer and marketing expert Rachael Boer reveals how to build a client-attracting strategy based on YOUR unique strengths.

    🎯 Inside this Episode:

    - Discover your marketing personality: Planner, Creator, or Connector

    - Learn to ditch the overwhelm and market naturally

    - Attract clients who love your work (and are happy to pay for it)

    - Get simple action steps to grow your photo business without burning out

    🚀 Whether you're a portrait, wedding, freelance, or commercial photographer, this episode will help you build authentic momentum and enjoy marketing again.

    #photographymarketing #photographertips #creativemarketing #portraitphotographer #weddingphotographer #photography #marketing

    Episode Highlights 🎤💡:

    (04:35) - Marketing Personality Quiz

    (10:35) - Natural Strength

    (13:27) - Authenticity

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Rachael Boer ⬇

    Website | Instagram | MarketNoodle | LinkedIn


    Boost Your Photo Editing with AI | Julieanne Kost Jun 14, 2025
    Show notes

    🎨 Ready to level up your photo editing game and rediscover creative joy behind the screen?

    In this exclusive episode, Pat Miller sits down with Julieanne Kost, Adobe’s Digital Imaging Evangelist, at Imaging USA 2025, where she shares powerful insights into creative growth, AI-powered editing, and using Lightroom and Photoshop like a pro.

    📸 Whether you're a portrait photographer, wedding shooter, commercial retoucher, or a freelance creative, this episode will help you:

    - Master Lightroom and Photoshop’s newest AI features

    - Use creative play as a productivity tool (yes, really!)

    - Understand how AI can accelerate your editing (not replace you)

    - Overcome creative blocks and design better workflows

    - Learn how the pros test new Adobe features before they launch

    Julieanne also opens up about her favorite projects, AI ethics in photography, and what it really takes to keep innovating your style.

    🔒 Don’t miss this opportunity to learn from one of Adobe’s top creative minds.

    #adobelightroom #photoshoptips #creativephotography #photographypodcast #aiforphotographers #imagingusa2025 #lightroomtips

    Episode Highlights 🎤💡:

    (13:49) - Making Work Easier

    (23:02) - Photoshop Actions

    (27:07) - Technology Accessibility

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Julieanne Kost ⬇

    Website | Instagram | Facebook | LinkedIn | X

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    How to Turn Volume Photography Into High-End Clients with Nate Peterson Jun 10, 2025
    Show notes

    Are you stuck in low-margin work and unpredictable bookings? Learn how Master Photographer Nate Peterson turned school teams and volume shoots into a high-end senior portrait pipeline.

    🎯 What You’ll Learn:

    - How “volume to boutique” transforms your photo business

    - The exact process Nate uses to convert volume into premium sessions

    - Tips to increase average order value and attract luxury clients

    - Real-life marketing strategies for sustainable growth

    🚀 Don’t rely on word-of-mouth or seasonal swings. Start building a high-revenue studio with a proven client funnel.

    #photographymarketing #seniorphotography #portraitphotographer #podcast #studiophotography

    Episode Highlights 🎤💡:

    (10:59) - Organization

    (23:31) - The Grand Experience

    (33:40) - A Priceless Product

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Nate Peterson ⬇

    LinkedIn | Website | Instagram | Facebook | X | YouTube


    How Wildlife Photography Saved My Career With Kevin Dooley Jun 07, 2025
    Show notes

    📸 Boost Your Photography Career with Real-World Inspiration

    Are you feeling stuck, burned out, or uninspired in your photography career? You're not alone. In this episode, Pat Miller interviews wildlife photographer Kevin Dooley, who shares how he left the wedding industry behind and found joy photographing wildlife on African safaris.

    🎯 WHAT YOU'LL LEARN:

    - How burnout led Kevin to transform his career

    - What it takes to become a full-time wildlife photographer

    - Why creative play is essential for long-term success

    - Gear, mindset, and business strategies for making the leap

    🦁 From studio to safari, Kevin’s journey offers photographers a roadmap to reigniting passion and building a more meaningful business.

    #wildlifephotography #photographerlife #creativeplay #photographypodcast #weddingphotographer #photographyinspiration

    Episode Highlights 🎤💡:

    (13:33) - Wild Emotions

    (21:12) - Bucket List

    (23:47) - Feed Your Soul

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Kevin Dooley ⬇

    Website | Instagram | Facebook

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Photography Business Growth with Real Data with Emilee Baum Jun 03, 2025
    Show notes

    Still making business decisions based on instinct? That could be holding you back.

    In this episode, Pat Miller sits down with PPA Research Manager Emilee Baum to explore how photographers can use real data to build stronger businesses.

    📈 Discover:

    - How to benchmark your studio’s success

    - What current photography clients are really looking for

    - Which genres are growing (hint: headshots & branding!)

    - How to price your work with confidence

    - The #1 myth photographers still believe—and why it’s costing you money

    Whether you're a portrait, wedding, or commercial photographer, this episode gives you **research-backed strategies** to future-proof your business.

    📣 Like + Subscribe + Share this with a fellow photographer who needs to get smart with strategy!

    #photographybusiness #photographertips #photographymarketing #photographytrends #creativeprofessionals #businessresearch

    Episode Highlights 🎤💡:

    (03:06) - Where To Start?

    (05:51) - Benchmark Study

    (16:16) - Know Your Clients

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Emilee Baum ⬇

    LinkedIn | Email | Facebook | PPA Research


    Stop Shooting for Clients—Start Shooting for You with Lindsay Adler May 31, 2025
    Show notes

    Are you stuck shooting what clients expect instead of what lights you up?

    In this episode, Pat Miller sits down with renowned fashion photographer Lindsay Adler to reveal how “creative play” can grow your photography business and attract the clients you *actually* want.

    🎯 Key Topics:

    - Portfolio strategy that wins dream clients

    - Why creative play is your best marketing tool

    - Planning personal shoots with purpose

    - Making your style stand out in a crowded market

    - How to stay inspired and book better work

    📸 Whether you’re into weddings, portraits, or commercial gigs, this episode is packed with actionable tips for building a career you love.

    #photographyportfolio #creativeplay #photographertips #photographyinspiration #attractclients #creativephotography #photographybusiness

    Episode Highlights 🎤💡:

    (03:41) - Creative Play

    (15:31) - Learn+

    (16:58) - Craft Your Career

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Lindsay Adler ⬇

    YouTube | Website | Instagram | X | Facebook

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    How to Exit Your Photography Business the Right Way with Mike Price May 27, 2025
    Show notes

    📸 If your photography business had to shut down tomorrow—would anyone know what to do?

    In this must-watch episode, Pat Miller sits down with Mike Price of Fairfield Photography, author of Quit Like a Pro, to share the essential exit strategies every photographer needs but few talk about. Whether you're preparing for retirement, facing burnout, or planning for the unexpected, Mike breaks down the photography business continuity plan all creatives should have in place.

    🧠 From managing client relationships to organizing your assets, gear, and finances, this episode offers a smart and compassionate roadmap to protect your photography legacy.

    🎯 Key Topics:

    - Exit strategy for photographers

    - Protecting your clients, gear, and finances

    - Building a digital “business will”

    - Retirement and emergency planning

    - How to organize your assets and prepare your legacy

    ✅ Whether you're a wedding photographer, freelancer, or studio owner, this conversation will future-proof your business and give you peace of mind.

    #photographybusiness #photographertips #creativeentrepreneur #businessplanning #businessstrategy

    Episode Highlights 🎤💡:

    (07:19) - Structure & Guidance

    (09:00) - Designated Business Agent

    (12:33) - Trusted Friends

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Mike Price ⬇

    LinkedIn | Website | Quit Like A Pro


    Marketing for Photographers: Build a Brand That Books with Sandra Coan May 20, 2025
    Show notes

    📸 Struggling to stand out in a saturated photography market? Learn how to attract ideal clients, boost visibility, and build a sustainable business—all without relying on social media!

    In this episode, host Pat Miller sits down with Sandra Coan—award-winning portrait photographer, educator, and business mentor—to reveal high-converting photography marketing strategies that elevate your brand and drive real bookings.

    🎯 From blogging for SEO to email marketing for photographers, Sandra shares the exact steps she uses to stay fully booked while staying true to her creative voice. Say goodbye to trend-chasing and hello to a timeless, profitable photography brand.

    💡 You’ll Learn:

    How to market your photography business without being a slave to Instagram

    The secret behind Sandra’s evergreen client booking strategy

    Why authenticity + SEO = long-term business success

    How to use content marketing to boost search rankings

    Email lists vs. social media: which actually converts?

    🔥 Whether you're a portrait, wedding, or freelance photographer, this episode is packed with marketing gold. If you're ready to turn your unique style into a client magnet, hit play now!

    #photographybusiness #photographymarketing #photography #photographytips #portraitphotography

    Episode Highlights 🎤💡:

    (10:26) - Market Two Ways

    (17:56) - Work & Words

    (22:49) - Amplify Organic Marketing

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Sandra Coan ⬇

    LinkedIn | Website | Instagram


    Grow Your Studio with Google Ads: Yaneck Wasiek May 13, 2025
    Show notes

    🧠 Learn how to use Google Ads to grow your photography business fast!

    Yaneck Wasiek shares proven strategies to book more clients and maximize ad ROI.

    🎯 What You'll Learn:

    ✅ How to set up Google Ads campaigns that convert

    ✅ Creating landing pages that turn clicks into bookings

    ✅ Building a 13-month follow-up system to retain clients

    ✅ Smart budgeting tips to 3x–4x your ad spend

    🚀 Perfect For:

    - Wedding photographers 👰‍♀️

    - Portrait photographers 👨‍👩‍👧

    - Freelancers looking to scale 💼

    - Commercial shooters seeking consistent leads 🏢

    #photographymarketing #googleadstips #GrowYourPhotographyBusiness #clientacquisition #PhotographySuccess #photographybusiness #GetPhotographyClients #photographertips

    Episode Highlights 🎤💡:

    (09:21) - Google Ads

    (14:34) - Conversion Rate Optimization

    (30:12) - Successful Ads

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Yaneck Wasiek ⬇

    LinkedIn | Website | Instagram | Facebook | WASIO Faces | Facebook Group | YouTube


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