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    Business

    Professional Photographer

    Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

    Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

    About Professional Photographers of America (PPA)
    PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
    PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

    About Imaging USA
    Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

    Advertise

    Copyright: © Copyright 2024 Professional Photographers of America

    • Apple Podcasts
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    Latest Episodes:
    What Adobe’s AI Tools Can Really Do May 10, 2025
    Show notes

    What Adobe’s AI Tools Can Really Do

    🎙 Featuring: Alexsey Reyes, Adobe Collaborator & Creative Director

    🚀 Learn how AI can:

    - Speed up your Lightroom & Photoshop workflow

    - Create mood boards and concepts instantly

    - Protect your photos with Adobe Content Credentials

    🎯 Topics Covered:

    • Fast AI photo editing

    • Creative AI tools for photographers

    • Image security in the digital age

    • Staying authentic with generative content

    #AIForPhotographers #photographyworkflow #photoeditingtips #LightroomAI #photoshopai #creativeentrepreneur #ContentCredentials #DigitalAuthenticity

    Episode Highlights 🎤💡:

    (13:46) - AI Transparency

    (15:25) - Mood Board

    (19:51) - Content Credential

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Alexsey Reyes ⬇

    Website | LinkedIn | Instagram | YouTube | X | VSCO

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Behind the Scenes on a Large Corporate Shoot with Glynns Thomas May 06, 2025
    Show notes

    📸 Book High-Paying Headshot Jobs | Glynns Thomas on Large Corporate Photo Shoots

    Want to grow your photography business by landing bigger clients? In this episode, Pat Miller talks with corporate headshot expert Glynns Thomas about booking and managing high-volume corporate shoots with ease.

    🎯 Topics Covered:

    • How to land corporate headshot jobs

    • Efficient systems for volume photography

    • Client communication strategies that lead to repeat business

    • Real-world advice from a working pro

    #PhotographyBusiness #CorporateHeadshots #PhotographerTips #PortraitPhotography #CommercialPhotography #HeadshotWorkflow #CreativeEntrepreneur #PhotographyClients

    Episode Highlights 🎤💡:

    (05:40) - Headshots

    (30:38) - Care About the Shoot

    (34:40) - Be Easy to Work With

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Glynns Thomas ⬇

    Website | LinkedIn | Class


    Industry Trends Series with Shawn Lee and Shola Richards May 03, 2025
    Show notes

    📸 Grow Your Photography Career Through Community & Collaboration | Shawn Lee & Shola Richards

    Tired of going it alone in a competitive industry? In this episode—recorded live at Imaging USA 2025—Pat Miller sits down with Shawn Lee and Shola Richards of “United Behind The Lens” to explore how photographers can thrive by building stronger relationships and working together.

    💡 What You’ll Learn:

    • The power of collaboration in your photography business

    • Inclusive leadership strategies for creatives

    • Real stories that inspire long-term success

    • Community-driven tips for portrait, wedding, and freelance photographers

    #photographycommunity #creativecollaboration #ImagingUSA2025 #PhotographerSuccess #photographypodcast #weddingphotographers #PhotographyLeadership #UnitedBehindTheLens

    Episode Highlights 🎤💡:

    (02:50) - Everyone Is Welcome

    (03:40) - Comfort Zones

    (08:09) - Honoring History

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Shawn Lee ⬇

    LinkedIn | Website | Instagram | Facebook

    Connect with Shola Richards ⬇

    Book | LinkedIn | Website | Instagram | Facebook

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Sell Photography Like a Pro: In-Person Sales Tips to Maximize Every Session Apr 29, 2025
    Show notes

    📸 How to 10x Your Photography Sales | In-Person Sales w/ Luci Dumas

    Are you tired of clients only buying digitals? In this episode, Luci Dumas shares the IPS (In-Person Sales) systems that have helped photographers transform their income—and their client experience.

    🎯 Perfect for:

    • Wedding & portrait photographers

    • Freelance creatives tired of low-margin sales

    • Commercial pros looking to elevate their brand

    🔥 What you’ll learn:

    • Sales consultations that convert

    • Setting pricing expectations early

    • Guiding clients to invest in albums, wall art & prints

    • IPS strategies that don’t feel “salesy”

    #InPersonSales #PhotographyBusiness #IPSForPhotographers #PortraitPhotographer #PhotographerTips #PhotoSales #PhotographyMarketing #LuciDumas #PhotographyPodcast

    Episode Highlights 🎤💡:

    (03:46) - Sit With Clients

    (11:47) - Form a Connection

    (24:59) - Growth and Change

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Luci Dumas ⬇

    Podcast | Website | Instagram | Facebook


    Industry Trends Series with David Drum Apr 26, 2025
    Show notes

    Get ready to redefine your photography business approach as Pat Miller invites industry expert David Drum for an eye-opening episode on adapting to photography trends while fostering genuine industry relationships. In today's unpredictable photography landscape, industry challenges can feel overwhelming, leaving photographers questioning their path forward. David offers invaluable insights into the “wedding gap” and advocates for community collaboration as keys to thriving in this evolving market.

    Episode Highlights 🎤💡:

    (01:55) - How We Are Unique

    (09:37) - Keep a Healthy Business Model

    (12:18) - Advantages of Social Media

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with David Drum ⬇

    LinkedIn | Website

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Fearless Financial Review with Bee Trofort-Wilson Apr 22, 2025
    Show notes

    💸 How to Master Photography Finances | Bee Trofort-Wilson for Freelance & Portrait Creatives

    Are your money habits holding back your photography business? In this episode, Bee Trofort-Wilson reveals the mindset and strategies photographers need to build wealth, set pricing, and take control of their financial future.

    🎯 Perfect for:

    • Freelance photographers

    • Portrait & wedding photographers

    • Commercial creatives ready to scale

    🧠 Key takeaways:

    • Financial systems that support your art

    • ROI-focused planning for passion projects

    • Profit strategies to grow your photography income

    Don’t let money fears hold you back—level up your business and build a thriving creative career.

    #photographybusiness #freelancephotographer #creativefinances #photographypodcast #photographertips #photographypricing

    Episode Highlights 🎤💡:

    (03:18) - Financial Management

    (07:24) - Return on Investment

    (24:43) - Ask for Help/ Be Fearless

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Bee Trofort-Wilson ⬇

    LinkedIn | Website | Instagram


    Industry Trends Series with Yuliya Panchenko Apr 19, 2025
    Show notes

    Uncover the profound transformation behind today's boudoir photography trend, as Pat Miller sits down with Yuliya Panchenko. Beyond the allure and aesthetics lies a realm of empowerment, healing, and personal storytelling that is redefining the genre. Did you know boudoir photography has evolved from simply gifting intimate photos to becoming a powerful tool for self-discovery and confidence restoration? In this episode, Yuliya talks about the emotional depths of boudoir sessions, showcasing them as therapeutic sanctuaries for clients navigating personal challenges. From lighting to posing, her approach encapsulates both artistry and sensitivity—key factors in creating timeless, genuine portraits.

    Episode Highlights 🎤💡:

    (03:01) - Boudoir Trends

    (06:04) - Boudoir Stigmas

    (15:56) - Differentiate Yourself

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Yuliya Panchenko ⬇

    LinkedIn | Website

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Master the Art of Client Relations with Carol DeAnda Apr 15, 2025
    Show notes

    In an eye-opening episode of the Professional Photographers of America Podcast, host Pat Miller sits down with PPA high performer, Carol DeAnda, to uncover the nuances of building lasting client relationships. While snapping breathtaking photos is essential, nurturing strong client bonds is the key to a thriving photography business.

    Today's photographers face the dual challenge of honing their artistic skills while simultaneously managing client expectations and interactions. Carol DeAnda shares her seasoned insights on turning inquiries into bookings, delivering exceptional client experiences, and maintaining relationships long after the shoot is over.

    Episode Highlights 🎤💡:

    (09:31) - Responding Quickly and the Usefulness of Automatic Replies

    (11:54) - Show Diversity Within Your Photography on Your Website

    (29:22) - Problem Solving with Phone Calls

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Carol DeAnda ⬇

    LinkedIn | Website


    Industry Trends Series with El Deane Naude Apr 12, 2025
    Show notes

    Discover the cutting-edge innovations that are revolutionizing photography as Pat Miller dives deep with Sony's El Deane Naude in this very informative episode. As technology races forward, staying ahead can feel overwhelming, but Sony is paving the future of photography with breakthroughs that promise to transform how we capture and process images. El Deane reveals the latest in Sony’s mirrorless advancements, AI integration, and how global shutter technology is set to change the landscape of photography. He breaks down how photographers can future-proof their lens investments and leverage intelligent tech to streamline their workflow.

    Episode Highlights 🎤💡:

    (05:58) - Industry Gear

    (12:03) - Lens vs Camera

    (41:06) - Cinema

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with El Deane Naude ⬇

    LinkedIn

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    High Performance Series with Dan McClanahan Apr 08, 2025
    Show notes

    Ready to shake up the traditional photography business model? Pat Miller chats with industry innovator Dan McClanahan, owner of McClanahan Studio, for an eye-opening episode on transitioning from a brick-and-mortar studio to a profitable digital file-based business. For years, selling prints in person was the gold standard for professional photographers. But Dan McClanahan reveals a game-changing approach that challenges the status quo and offers a more flexible, client-friendly system. This episode dives into how Dan's strategy not only sustained his business during personal challenges but also led to increased profits and creativity.

    Episode Highlights 🎤💡:

    (13:59) - Artist Commission

    (20:52) - Rapid Growth of Tech

    (31:32) - Imperfection is Human

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Dan McClanahan ⬇

    LinkedIn | Website | Facebook | Instagram


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