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    Business

    Professional Photographer

    Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

    Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

    About Professional Photographers of America (PPA)
    PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
    PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

    About Imaging USA
    Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

    Advertise

    Copyright: © Copyright 2024 Professional Photographers of America

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Industry Trends with Vanessa Joy Apr 05, 2025
    Show notes

    Join expert Vanessa Joy on The Professional Photographer Podcast as she shares the latest trends and seismic changes impacting the wedding photography industry in this engaging episode. In a social media-driven era, wedding photography trends have begun to mirror the nostalgic memories of clients’ childhoods, creating a unique challenge for photographers trained in traditional methods. Vanessa Joy explains how vintage-inspired looks with direct flash and motion blur are now capturing clients' hearts as they reminisce about their early photo days. But how should photographers adapt while maintaining their essence and keeping the business afloat?

    Episode Highlights 🎤💡:

    (02:09) - Photography Trends

    (06:55) - Adapting to Customers

    (14:15) - Be Your CEO

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Vanessa Joy ⬇

    Website | Education | Facebook | Instagram

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Business Secrets of a High Performing Photography Studio - Links to a Benchmark with Lindsay Betz Apr 01, 2025
    Show notes

    Ready to take your photography studio from surviving to thriving? Join Pat Miller as he dives into a wealth of knowledge with Lindsay Betz, co-owner of one of the nation's best-performing studios, Jonathan Betz Photography in Colorado Springs. In an industry where beautiful photos abound, standing out can be a challenge. Lindsay Betz offers transformative insights that go beyond just taking pictures. Discover how cultivating meaningful client relationships and understanding your true business value can set your studio apart from the crowd.

    Episode Highlights 🎤💡:

    (05:16) - Learning on Film

    (08:21) - Set Yourself Apart

    (13:27) - Love What You Do

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Lindsay Betz ⬇

    LinkedIn | Website


    Stop Undervaluing Your Photography! Sheryl Bashore on Charging What You’re Worth | Podcast Supershow Mar 29, 2025
    Show notes

    Are you ready to stop undervaluing your photography work and start charging what you're truly worth? Join Pat Miller as he hosts pricing guru Sheryl Bashore, who reveals how photographers can confidently set their prices to boost income and self-worth. Feeling trapped by low pricing in a seemingly undervalued market? Sheryl Bashore breaks it down why it's all about mindset, rather than just location or clientele. As she puts it, photographers are their own competition. With the right moves, you can see your earnings soar!

    Episode Highlights 🎤💡:

    (04:52) - Friends and Help

    (06:12) - Emotional Photography

    (12:14) - Technology

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Sheryl Bashore ⬇

    Website | Facebook | Instagram

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Creative Play Close Up with AB+DM Mar 25, 2025
    Show notes

    Unveil the secrets of top-tier fashion photography as Pat Miller hosts an in-depth conversation with AB+DM Studio's Ahmad Barber and Donté Maurice. This episode explores the pivotal role of creative play in achieving photography mastery and navigating the unpredictable world of high-profile shoots. In a realm where creativity is lauded but uncertainty looms large, establishing professional prowess is non-negotiable. Ahmad and Donté reveal how they integrate creative play into their jam-packed schedules, allowing innovation to take center stage—even during celebrity-studded shoots. Discover how AB+DM Studio transformed a pandemic-era opportunity into a thriving photography empire.

    Episode Highlights 🎤💡:

    (05:49) - Serving

    (07:57) - The Opportunity to Play

    (18:06) - Risk

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Ahmad and Donte ⬇

    Ahmad's LinkedIn | Website | Instagram | Ahmad's Instagram | Donte's Instagram


    Storytelling for Portrait Photographers: Investment-Worthy Art with Tim Walden | Podcast Supershow Mar 22, 2025
    Show notes

    Get ready to redefine your approach to photography with insights from master photographer Tim Walden, as Pat Miller explores the profound art of relationship photography. Photography is often celebrated for its technical mastery, but rarely do we hear discussions that deeply emphasize cherishing client relationships. Tim Walden reimagines photography as a medium that goes beyond aesthetics, focusing on the tales and emotions behind every click.

    Episode Highlights 🎤💡:

    (02:08) - Technical Excellence

    (08:24) - Result Oriented

    (09:19) - Your Art's Purpose

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Tim Walden ⬇

    YouTube | Website | Facebook | Instagram

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    You're Not Going to Make it Unless You Adapt...Here's How with Liza Gershman Mar 18, 2025
    Show notes

    Join Pat Miller and Liza Gershman, the Founder, Liza Gershman Creative Agency and Featured VSCO Creator, on a journey through the ever-changing world of photography in this enlightening episode. As the industry experiences rapid shifts, staying stagnant is not an option for photographers who wish to thrive. Liza shares her journey of adapting to changes, honing her craft, and redefining success in a constantly shifting market.

    Episode Highlights 🎤💡:

    (09:27) - Fame is Overrated

    (12:58) - Create Work Consistently

    (30:09) - Be Real with Yourself

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Liza Gershman ⬇

    LinkedIn | Website | Instagram


    Photography Business Growth Secrets Shawn Lee Uses to Thrive | Podcast Supershow Mar 15, 2025
    Show notes

    Discover the bright world of photography with Sean Lee in this must-see episode of Professional Photographers of America. Learn about Sean's unique drive and creative thinking, as well as how to use inclusivity and community to advance your studio into 2025 and beyond.

    Episode Highlights 🎤💡:

    (02:19) - Rock That

    (04:11) - Enthusiasm

    (05:08) - United Behind the Lens

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Shawn Lee ⬇

    LinkedIn | Website | Facebook | Instagram

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Content Authenticity with Santiago Lyon Mar 11, 2025
    Show notes

    Join host Pat Miller in a captivating episode as he sits down with Adobe's Head of Advocacy & Education, Santiago Lyon, who shares insights that could revolutionize the photography world. In an age where digital manipulation runs rampant, Santiago unveils how the Content Authenticity Initiative (CAI) might just be the answer photographers have been waiting for.

    Episode Highlights 🎤💡:

    (05:55) - Trust & Transparency

    (08:55) - The C2PA Standard

    (18:46) - Vernacular

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Santiago Lyons ⬇

    LinkedIn | Website


    Photography Business Success: David Trust’s Expert Tips for Photographers | Podcast Supershow Mar 08, 2025
    Show notes

    Are you ready to take your photography business to new heights? Join Pat Miller as he sits down with PPA CEO David Trust for a thought-provoking episode that explores the intricate blend of artistry and entrepreneurship in the photography world.

    Episode Highlights 🎤💡:

    (07:57) - Learning Business Tools

    (10:02) - Trust Yourself and Your Skills

    (10:35) - Work Ethic and Discipline

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Brent Watkins ⬇

    LinkedIn | Website

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    How to Add A Little Volume For Big Bucks with Brent Watkins Mar 04, 2025
    Show notes

    Ever wondered why some portrait photographers seem to struggle with income consistently? In a world where artistry often clashes with commerce, Pat dives deep with Brent Watkins, a seasoned pro who’s redefining what it means to thrive in the photography business.

    Episode Highlights 🎤💡:

    (07:32) - Sports & School

    (16:45) - Sales Speech

    (28:22) - Business Questions

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Brent Watkins ⬇

    Facebook | Instagram | LinkedIn | Website


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