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    Business

    Professional Photographer

    Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

    Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

    About Professional Photographers of America (PPA)
    PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
    PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

    About Imaging USA
    Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

    Advertise

    Copyright: © Copyright 2024 Professional Photographers of America

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    How Mitzi Starkweather Reinvented Her Photography Business After Burnout | Find Your Creative Voice Aug 12, 2025
    Show notes

    What if the most profitable version of your photography career starts by tuning into your creative voice instead of chasing trends?

    In this episode of The Professional Photographer Podcast, host Pat Miller sits down with photographer, educator, and breast cancer survivor Mitzi Starkweather. Mitzi shares how surviving cancer and confronting burnout led her to redefine her identity, launch the “As I Am” portrait project, and cut her workload while growing her income.

    Episode Highlights 🎤💡:

    (04:34) - Burnout, Cancer, & Rediscovering identity

    (08:05) - Launching the "As I Am" Raw Project

    (23:31) -Daily Check-In Practice: "Today Was a Good Day"

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Mitzi Starkweather ⬇

    Website | Facebook | Instagram | TikTok


    Why Most Photographers Struggle with Profit—and How to Fix It Aug 05, 2025
    Show notes

    Are you truly running your photography business for profit, or are subconscious beliefs holding you back?

    Pat Miller brings PPA Past President Jeff Dachowski to the show for a game-changing conversation on overcoming the biggest obstacles to financial success for professional photographers.

    Episode Highlights 🎤💡:

    (11:26) - Don't take pricing advice from non-clients.

    (20:16) - Success and positivity strengthen your brand perception

    (43:37) - Believe your worth--never discount your work

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jeff Dachowski ⬇

    LinkedIn | Website | Instagram | Facebook


    How to Break Into Quinceañera Photography: High-Profit Tips for Portrait & Wedding Photographers Jul 29, 2025
    Show notes

    💸Quinceañera photography is a goldmine for portrait and wedding photographers.

    Learn how to enter this niche, shoot stunning sessions, and earn more in your

    business!

    Episode Highlights 🎤💡:

    (14:44) - Helping teens feel confident in their portraits

    (25:47) - Ideal niche for creative, non-wedding photographers

    (29:35) - Don’t wait for permission—start shooting quinceañeras now

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with The Padillas (Juan & Abygail) ⬇

    Website | Instagram


    How Real Estate Photographers Make 6 Figures (Without Shooting Weekends) Jul 22, 2025
    Show notes

    Can you really make six figures photographing houses? Yes—with the right systems. Discover how top real estate photographer Jonathan Lee built a high-revenue, weekday-only photography business. He breaks down the tools, client expectations, and creative mindset needed to thrive in the real estate space.

    📌 What You’ll Learn:

    • Why real estate photography can be more lucrative (and less stressful) than weddings
    • How to land realtors as repeat, high-paying clients
    • Key differences between real estate vs. Airbnb/commercial photography
    • Tips for lighting, composition, and fast workflow
    • How to scale your business with systems, outsourcing, and consistency

    Whether you're a portrait, wedding, or freelance photographer, this episode will inspire you to rethink what’s possible in your business.

    #RealEstatePhotography #PhotographyBusiness #PhotographerTips #PPA #DronePhotography #FullTimePhotographer

    Episode Highlights 🎤💡:

    (08:59) – Real estate photography sells homes, not experiences

    (19:46) – Set clear boundaries with demanding clients

    (24:06) – Learn by shadowing experienced photographers nearby

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jonathan Lee ⬇

    Facebook | Instagram | Website | YouTube

    Join the Real Estate Photography Masterclass – Miami 2025!

    Ready to level up your skills and business? Don’t miss this 5-day deep dive in

    Miami, August 18–22. Learn everything from shooting techniques to editing,

    floorplans, virtual tours, pricing, and scaling your services—plus expert tips

    on client communication and running a thriving real estate media biz.

    Register now


    How Personal Projects Can Launch Your Photography Business | Jada & David Parrish Jul 16, 2025
    Show notes

    Want to transform your photography business with personal projects? Discover how Jada & David Parrish turned creative side projects into a thriving full-time business, attracting dream clients and reigniting their passion for photography.

    Episode Highlights 🎤💡:

    (34:31) - We attract creative, commercial photography clients.

    (38:44) - Creative freedom is non-negotiable for us.

    (46:59) - Personal projects amplify your creative process.

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jada & David Parrish ⬇

    Instagram | YouTube | Website


    Get More Portrait Clients with Dance School Photography | Susan Michal’s Proven Strategy Jul 08, 2025
    Show notes

    Discover how veteran photographer Susan Michal uses dance school photography to build a steady stream of high-value portrait clients without spending money on ads. In this episode of The Professional Photographer Podcast, Susan shares her step-by-step method for turning volume dance school shoots into profitable portrait sessions, including how she books $2,800 fairy sessions and even $18,000 family portraits simply by showing up in the community.

    Episode Highlights 🎤💡:

    (11:08) - You have to be willing and able to work with people. Because I don't care if you're selling landscapes, you still got to sell it to somebody, because a rock is not going to buy a landscape. A person is going to buy a landscape. We're in the people business.

    (26:22) - It's all about relationships. Photography is all about relationships. And you can be closed off and not friendly and not benefit from those relationships, or you can realize that every time you interact with someone from one of these schools, that is a potential family session, a potential wedding, a potential anything that could lead to a $20,000 portrait sale.

    (30:50) - I just don't think photographers always think as far ahead or outside the box as they need to. And really and truly, all we're talking about is very basic business models. I mean, this is how a lot of small businesses work. We just happen to be photographers. I think photographers get caught up in the fact that we're artists, and they don't often realize that we're business people first, really, because the art is about 10% of your business and the business is 90% of your business. And if you can't handle the business, then the art is never going to flourish.

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Susan Michal ⬇

    Facebook | Instagram | Website | Book


    Stop Playing Safe! Level Up Your Lighting with John Gress Jul 05, 2025
    Show notes

    Feeling stuck in a creative rut?

    Discover how creative play can transform your photography lighting and wow your clients! Pat Miller talks with Chicago photographer John Gress, who shares proven strategies to break routine and keep your portfolio fresh.

    📸 What You’ll Learn:

    - Lighting exercises to push creativity

    - Turning Instagram inspiration into real shoots

    - How to build lighting mastery and attract better clients

    ✨ Move beyond safe setups and unlock new opportunities for growth.

    #photographylighting #creativephotography #photographytips #lightingtechniques #portraitphotography #photographypodcast #photographyinspiration

    Episode Highlights 🎤💡:

    (06:05) - Creative Teaching

    (13:14) - Work Variety

    (14:34) - Broad Skills

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with John Gress ⬇

    Website | Instagram | Facebook | YouTube

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    How to Build Your Dream Photography Business with Monica Sigmon Jul 01, 2025
    Show notes

    Feeling like your studio runs you instead of the other way around? In this video, Pat Miller interviews portrait expert Monica Sigmon about transforming a chaotic business into a purpose-driven, profitable photography studio.

    📌 What You’ll Learn:

    - How to define a standout brand style

    - Setting premium pricing with confidence

    - Attracting clients who value your artistry

    - The one exercise that brought clarity and profit overnight

    Whether you’re in portrait, wedding, freelance, or commercial photography, this episode gives you the blueprint to build the business *you actually want*.

    #photographybusiness #photography #premiumclients #portraitphotographer #pricingstrategy #creativeentrepreneur

    Episode Highlights 🎤💡:

    (03:18) - Define & Communicate Brand

    (07:12) - Shortchanging Opportunities

    (23:36) - How Can I Help?

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Monica Sigmon ⬇

    Website | Instagram | Facebook


    Portrait Photography That Hits You in the Feels with Anj Olson Jun 28, 2025
    Show notes

    Are your portraits feeling safe and predictable? This episode dives into creative play as a path to emotional, transformative portraiture.

    🎯 Inside This Episode:

    - Creative-play exercises for photographers

    - Using self-portraiture to tap inner emotion

    - Emotional storytelling in client sessions

    - Harnessing discomfort for artistic breakthroughs

    - Combining creativity with commercial work

    Whether you're shooting weddings, headshots, or personal stories, these techniques will help you create work that truly connects.

    #creativeplay #portraitphotography #photographyinspiration #creativephotography #photographypodcast #photography

    Episode Highlights 🎤💡:

    (13:44) - Be Intentional

    (18:46) - Enter An Emotional Space

    (21:04) - Creativity Can Be Therapy

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Anj Olson ⬇

    Website | Instagram | LinkedIn

    Thank you to our sponsor, Sony!

    Sony Alpha Universe | Sony Creators’ Cloud | Sony Electronics | Sony


    Turn One Job into 10: Corporate Photography Secrets with Emily McClure Jun 24, 2025
    Show notes

    📸 Want more repeat clients and fewer one-off gigs?

    In this episode, Pat Miller sits down with Emily McClure—headshot and corporate photography specialist—to uncover how to build trust and turn one-time clients into consistent, long-term business.

    🧠 You’ll Learn:

    - Proven ways to earn client loyalty

    - How trust and preparation set you apart

    - What makes corporate clients come back

    - Simple habits that grow repeat bookings

    - The mindset shift from transactional to relational photography

    💬 If you’ve been struggling to scale your corporate photography work or book return clients, this is your blueprint.

    #photographybusiness #corporatephotography #headshotphotographer #clientretention #photographymarketing #photographytips

    Episode Highlights 🎤💡:

    (06:14) - Let Clients See Your Personality

    (22:26) - Corporate vs Emotional Photography

    (34:33) - Make Industry Connections

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Emily McClure ⬇

    Website | Instagram | LinkedIn | YouTube


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