Powerhouse Women

ABOUT BECCA

Becca Booker is the Owner of Homemade Social, a boutique social media agency specializing in social, digital, and influential campaigns for lifestyle brands. Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives in sunny Phoenix, Arizona.

Becca started Homemade Social to work hands-on with small- to medium-sized lifestyle brands and businesses to implement social media and Facebook advertising strategies to elevate their brand and reach. Dubbed the "modern social media queen" by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times.

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:38 ) Welcome back to another episode of Powerhouse Women!

( 0:47 ) Lindsey gives some background on today's guest, Becca Booker.

( 2:43 ) Becca joins the conversation.

( 3:10 ) Lindsey asks Becca to share her journey to creating a social media agency.

( 4:33 ) Becca and Lindsey discuss the importance of being intentional about which clients they take on.

( 7:19 ) Lindsey asks Becca about the mindset work she's had to do in order to be an effective leader.

( 11:24 ) Lindsey says, "Take me back to like those early days and what even inspired you to start a social media agency in the first place."

( 14:52 ) Lindsey talks about how to join Girl Gang.

( 17:45 ) Lindsey asks, "What's something right now that's a challenge you're in the middle of?"

( 18:42 ) Becca says, "A huge issue that a lot of people don't see for social media managers in general is just like this constant feeling of being connected."

( 21:39 ) Lindsey asks Becca about her outsourcing process.

( 24:52 ) Becca says, "You'll feel a greater sense of control by letting go."

( 25:48 ) Lindsey asks, "What should we be thinking about in terms of like, how much is too much as far as showing up and sharing and using that platform as a tool to share our services and products?"

( 26:55 ) Lindsey asks, "Where do you see entrepreneurs right now leaving money on the table by not understanding the dynamic between social media marketing and email?"

( 29:19 ) Becca explains the structure of Homemade Social.

( 31:06 ) Lindsey asks Becca to share a recent powerhouse moment.

317. How To Lean In To Fear & Understand Its Benefits Feb 22, 2022

Show notes

When was the last time that you did something that terrified you? In today's episode, I'm sharing what happens when we lean into our fear and experience the growth that happens on the other side. I talk about a trapeze class that I took at a couple's mastermind retreat last year, and how that helped me realize how much I've built up my confidence and willingness to do hard things. I'm challenging you to think about what you're avoiding out of fear and hold yourself accountable to step into that feeling this year.

In this episode we talk about:

How our biological response to fear can sometimes hold us back
Building up your fear tolerance muscle
Tools that I've learned to check in and soothe my fears
The power of imagining the best version of what could come on the other side instead of the worst case scenario
Something exciting (and scary!) that I'm leaning into this year

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

CONNECT WITH POWERHOUSE WOMEN

www.powerhousewomenevent.com

EPISODE TIMELINE

( 2:55 ) Welcome back to another episode of Powerhouse Women!

( 4:10 ) Lindsey shares how she ended up in a trapeze class last year.

( 7:11 ) Lindsey says that she had to use every personal development tool that she had in order to participate in the class.

( 9:51 ) Lindsey says, "You literally have to lean into what's scaring you right now. And the confidence you build on the other side cannot be matched."

( 11:10 ) Lindsey says, "Why not choose to imagine something great that could happen on the other side?"

( 13:24 ) Lindsey shares the bigger lesson that the trapeze class taught her.

( 15:06 ) Lindsey reveals that the next scary thing she wants to try is stand up comedy.

( 15:46 ) Listeners can share the bold move they want to take by texting MENTOR to (602) 536-7829 or DMing @llindseyschwartz.

316. Developing Your Business Intuition And Saying No To Mark Cuban With DELIGHTED BY Founder Makenzie Marzluff Feb 17, 2022

Show notes

I'm joined by heart-centered entrepreneur Makenzie Marzluff! Makenzie and I unpack what it looks like to be a powerful person in business, while also being deeply in tune with your intuition. We talk about the spiritual process that led her on the journey to launching product-based business DELIGHTED BY Desserts, KAKAO Ceremonial Drinking Chocolate, REQUESTbar, and starting a 501c3 non-profit. Listen in to hear more of our conversation about the balance between the feminine and masculine energies, how she connects with her higher self, and why it's so important to lead from your heart space.

In this episode we talk about:

Taking challenging leaps of faith via your intuition
Her Shark Tank journey
Connecting with aligned investors
Learning what surrendering and deep trust really are
The power of being in tune with your body
The role of failure
What Makenzie is manifesting for 2022
The biggest lesson that Makenzie is currently in

You can use the code POWERHOUSE on delightedbydesserts.com and requestbar.com for 15% OFF the entire store.

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

CONNECT WITH MAKENZIE

instagram.com/makenziemarzluff

makenziemarzluff.com

delightedbydesserts.com requestbar.com flykakao.com

CONNECT WITH POWERHOUSE WOMEN

instagram.com/drinklitepink

ABOUT MAKENZIE

Makenzie Marzluff is a conscious creative on a mission to restore the heart into business and beyond. She is the Founder of DELIGHTED BY Desserts - home of The Original Dessert Hummus as seen on ABC's Shark Tank, Cosmopolitan, Oprah Magazine and hundreds of other media outlets. Makenzie started DELIGHTED BY on her credit cards and scaled to a multimillion dollar organization within 2 years by following her intuition and focusing on service every step of the way.

Makenzie is also the Co-Founder (along with her soulmate Michael) of KAKAO Ceremonial Drinking Chocolate, a 501c3 non-profit, and REQUESTbar, a mission-driven protein bar company produced out of Makenzie and Michael's very own high-vibe manufacturing facility in Bozeman, Montana.

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:45 ) Welcome back to another episode of Powerhouse Women!

( 1:26 ) Lindsey introduces today's guest, Makenzie Marzluff.

( 3:10 ) Makenzie joins the conversation.

( 4:32 ) Lindsey asks Makenzie to take listeners back to the time she was launching DELIGHTED BY Desserts.

( 6:31 ) Makenzie explains the pivotal moment she experienced at a retreat in Sedona.

( 9:19 ) Makenzie talks about her Shark Tank experience.

( 13:03 ) Makenzie shares why she walked away from a deal with Mark Cuban.

( 14:31 ) Makenzie discusses how to develop your intuition.

( 15:42 ) Makenzie talks about her dark night of the soul in 2014.

( 19:02 ) Lindsey says, "Being in our actual bodies, as women especially, the power we hold is incredible."

( 20:31 ) Makenzie shares her interpretation of mascuiline and feminine energies as it relates to business.

( 22:56 ) Lindsey talks about how to join Girl Gang and shares a special offer.

( 25:09 ) Lindsey asks Makenzie to talk about balancing the duality of the masculine and femimine energies.

( 27:30 ) Makenzie says, "You have to be in a masculine energy at first in order to bring something to life."

( 30:39 ) Makenzie talks about how her failures have served her.

( 35:06 ) Lindsey asks Makenzie what she's looking forward to professionally and personally in 2022, and also what lesson she's currently in.

( 36:34 ) Makenzie says, "You have to surrender to a higher love versus giving into the preferences of your lower self."

( 38:10 ) Lindsey and Makenzie sign off on the episode.

315. The #1 Thing That You Can Do To Scale Your Business This Year With Lori Harder, Host Of The Earn Your Happy Podcast Feb 15, 2022

Show notes

Today, I'm joined by founder of Lite Pink and host of the Earn Your Happy podcast, Lori Harder! We're talking about the number one thing that you can do to scale your business this year: join a mastermind. Getting into the rooms and connecting with the people who inspire us has been the best way to level up. Having a community of people who can act as both your launch pad and your crash pad is crucial to accelerating your success. Tune in to hear more about our experiences with mastermind events and what makes the Powerhouse Women Mastermind so special.

In this episode you will learn:

What you can expect from a mastermind
Our favorite mastermind memories
Why these events speed up your growth trajectory
Tapping into your collective network
Expanding your tolerance for risk

PROMOS

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

Click HERE to text the word MASTERMIND to (602) 536-7829 for the link and more details about the Powerhouse Women Mastermind.

CONNECT WITH LORI

instagram.com/loriharder

instagram.com/earnyourhappy

instagram.com/girlfriendsandbusiness

Listen to Girlfriends & Business

Listen to Earn Your Happy

CONNECT WITH POWERHOUSE WOMEN

facebook.com/stephanieriel.rieldeal

ABOUT LORI

Lori Harder has built 3 separate seven-figure businesses. She is the founder and CEO of Lite Pink, a new lite rosé wine spritz and non-alcoholic rosé. She is a best-selling author and the host of The Earn Your Happy podcast with 32 million downloads, and co-hosts the new podcast Girlfriends & Business, launched alongside Alli Webb (founder of Drybar) and Brittany Driscoll (founder of Squeeze). Her career started in fitness as a 3X fitness world champion, 11X fitness cover model, and gym owner. Her true calling in business was revealed through her experience becoming a Top 7-figure earner in network marketing.

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:51 ) Welcome back to another episode of Powerhouse Women!

( 1:00 ) Lindsey introduces today's guest, Lori Harder.

( 2:39 ) Lori asks Lindsey what is the number one thing you can do to scale your business.

( 4:54 ) Lori asks Lindsey how you can support yourself outside of those girlfriend relationships.

( 5:40 ) Lindsey talks about the power of being in a room where everyone has invested to be in it.

( 6:39 ) Lori shares some of her most transformative mastermind experiences.

( 10:13 ) Lindsey explains what makes the Powerhouse Women Mastermind different.

( 14:13 ) Lindsey compliments Lori for being dedicated to building her brand, but also helping lift other entrepreneurs up.

( 16:18 ) Lori says that masterminds help you build your risk tolerance.

( 17:49 ) Lindsey explains the ideal candidate for the Powerhouse Women Mastermind.

( 20:57 ) Text MASTERMIND to (602) 536-7829 for the link and more details about the Powerhouse Women Mastermind.

314. Why Marketing Is Not One Size Fits All: Marketing Strategist Stephanie Riel Talks TikTok, Pinterest And Text Feb 10, 2022

Show notes

Today, I'm joined by brand strategist, marketing consultant and entrepreneur Stephanie Riel. We break down the top three trends in marketing and how you can get on board as a DIY'er or by hiring an agency. Stephanie and I share tangible tips that anyone can implement to get the most out of their marketing efforts. We dive into how to connect with your community in an authentic and thoughtful way, plus debunk some misconceptions about Pinterest. Tune in to hear more of our conversation about taking your marketing to the next level in 2022!

In this episode we talk about:

How Stephanie started her first business at the age of 22
What helped Stephanie take the first leap to starting Riel Deal Marketing
Deciding which social media platforms are right for your brand
The unique connection that video and audio create
Tips on how to be responsible with text marketing
How Pinterest helps scale efforts and grow visibility

Click HERE to get access to our FREE "Behind The Success" series of stories from successful female entrepreneurs.

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

CONNECT WITH STEPHANIE

www.stephanieriel.com

instagram.com/rieldeal

twitter.com/rieldeal

CONNECT WITH POWERHOUSE WOMEN

GUEST BIO

Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.

313. If I Had To Start Over And Build Powerhouse Women From Zero, Here's What I Would Do Feb 08, 2022

Show notes

I was recently asked the question that if I had to start all over and build the Powerhouse Women community from zero, knowing everything I know today, but starting at zero, what would I do? Today, I'm sharing the top four things that I think would absolutely have grown the community and business so much faster if I had done them within the first 90 days of launching. I also discuss how you can reframe these tips if you've already established your business but are looking for a reset. Tune in to hear more about the keys to growing your audience and what I wish I knew at the beginning of my journey.

In this episode we talk about:

Consistently showing up on one platform
Repurposing content in a meaningful way
Staying focused on the main problem that your idea solves
A breakdown of how I structure my daily hour of interacting on social media
The power of hosting regular community engagement opportunities

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Not part of the Girl Gang Community yet? Join today and get your first month FREE for being a loyal podcast listener! Girl Gang Membership

CONNECT WITH POWERHOUSE WOMEN

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 2:57 ) Welcome back to another episode of Powerhouse Women!

( 3:25 ) Lindsey introduces the question that inspired today's episode.

( 5:02 ) Lindsey says the first thing she would do is choose one platform to show up consistently on for 90 days.

( 7:37 ) Lindsey explains how she would repurpose content from her podcast on Instagram.

( 9:21 ) The second thing Lindsey would do is choose one problem for her brand to solve.

( 12:16 ) Lindsey says the third thing is to, "commit at least one hour every single day to interact on whatever that chosen platform is."

( 13:23 ) Lindsey explains how to be intentional about that hour on social media.

( 18:34 ) Lindsey breaks it down to 30 minutes of outreach, 10 minutes of research on well-performing content, 10 minutes of trend research, and 10 minutes of responding to DMs.

( 19:17 ) Lindsey says the fourth thing is, "I would look for a way to host regular opportunities for these people that I'm engaging with to connect with each other, both online and maybe even in person depending on what your business is."

( 25:02 ) Text the word MENTOR to (602) 536-7829 for weekly business and mindset tips delivered straight to your phone!

312. Q&A: Hiring & Where To Begin Feb 03, 2022

Show notes

Today I'm joined by my COO Hannah for another Q&A episode! We're answering questions about the hiring process, particularly for people who are looking to fill their first key roles. Hannah has hired well over 100 people over her career, so she offers up her advice about what to look out for and how to approach the startup space. We discuss how to maximize your impact, grow sustainably, and find the right support person. Plus, we share details about how we connected and built Powerhouse Women together.

If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram @powerhouse_women!

In this episode we talk about:

The top traits we consider when we're looking to hire
A super helpful exercise to calculate the value of your time
What to do if you can't afford help
Hannah's journey from working in real estate startups to eventually becoming the COO of Powerhouse Women
What to do if you have the entrepreneurial skills and mindset, but don't have a business idea

Click HERE to access our FREE "Behind the Success" series, a series of stories from successful female entrepreneurs.

Click HERE to text us your questions and you may be featured on the next Q&A episode!

CONNECT WITH POWERHOUSE WOMEN

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:50 ) Welcome back to another episode of Powerhouse Women! Hannah, my business partner, has joined me for another Q&A episode.

( 3:04 ) Hannah shares some background on her hiring experience.

( 4:03 ) Lindsey asks Hannah, "What would you say is most people's very first hire?

( 5:19 ) Lindsey reads a question submitted by Adrian. "What are some of the key things to look for when hiring a personal or executive assistant?"

( 7:44 ) Hannah asks Linsdey what she looks for when hiring.

( 9:50 ) Hannah reads a second question from Lisa. "What if you cannot afford help?"

( 11:01 ) Lindsey shares a tool for figuring out the value of your time.

( 16:22 ) Lindsey reads a question from Natalie. "Where do entrepreneurs go to find people to work with them?"

( 17:04 ) Hannah explains how she worked in startups instead of creating her own business.

( 18:53 ) Lindsey asks Hannah, "How would someone go about finding startups? Where did you look or what did you look for?"

( 21:38 ) Lindsey says, "You have to then act like that is your business and show up as an entrepreneur in that business."

( 24:45 ) Hannah shares her lightbulb moment when she realized she wanted to invest her time and passion into startups.

( 25:51 ) Text your questions to (602) 536-7829 to get your question answered on the next Q&A. Text that same number the word MENTOR for weekly mentorship texts.

311. Here's The Missing Piece To Level Up FAST! Feb 01, 2022

Show notes

On today's episode, I break down the power of proximity and explain why I think people don't have it, or what stops them from having it in their life and in their business. I'm talking about creating those close contacts and relationships with people that inspire you and push you to greatness. What if instead of watching their Instagram stories and wishing that you could get direct access to them, they were just a text and coffee date away? They could be, but there's four major things in your way right now.

I discuss overcoming feelings of unworthiness and the fear of outgrowing the people that you're currently surrounded by. I also talk about building the confidence to put yourself in a position to connect with the people that you want to learn from and getting yourself into the same room as them, even if it feels like a stretch. Listen in to learn more about getting in the right mindset to experience exponential growth this year.

In this episode we talk about:

The missing piece for leveling up fast this year
Building close relationships with people who operate at a different level than you
The inner work that needs to be done to uncover why you might feel unworthy around successful people
Realizing that there's truly no one that you can't connect with
Making investments to expand your business and social circle
An update on applications for the 2022 Powerhouse Women Mastermind

PROMOS

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! (and text the word MASTERMIND if you want the details + link to apply for the 2022 PW Mastermind!)

Not part of the Girl Gang Community yet? Join today and get your first month FREE for being a loyal podcast listener! Girl Gang Membership

CONNECT WITH POWERHOUSE WOMEN