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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The 1 Secret to Lowering Your CPAs by 60% on Meta Mar 21, 2023
    Show notes

    Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

    In This Episode, You'll Learn:

    • 00:00:00 - Warm Greeting and Positive Response
    • 00:02:50 - Efficient Formatting of Names and Numbers with GPT
    • 00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
    • 00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
    • 00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
    • 00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
    • 00:20:33 - Identifying Google Campaigns Built by Facebook Experts
    • 00:21:47 - Three Distinct Real Estate Market Avatars Identified
    • 00:24:18 - Message Importance in Facebook Advertising
    • 00:28:12 - Success through Simplification: Going Back to Basics in Marketing

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    [2022] Funnels and Google Ads Now a Match Made in Heaven? Mar 14, 2023
    Show notes

    Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?

    On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

    Listen in to find out more.

    IN THIS EPISODE YOU’LL LEARN:

    • How the full funnel marketing approach is built into the fabric of Google’s advertising
    • What Google does with the goal, audiences, and assets you give them
    • Why it’s counterproductive to dictate location to Google
    • How Google Performance Max builds awareness

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal Mar 10, 2023
    Show notes

    In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.

    In This Episode, You'll Learn:

    • 00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic
    • 00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business
    • 00:06:01 - Authentic Social Media Presence Praised
    • 00:10:50 - From Hustling To Success In Real Estate Sales
    • 00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence
    • 00:15:46 - Using Jarvis To Create Viral Content
    • 00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands
    • 00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate
    • 00:26:30 - Frustration With Local Real Estate Marketing In Small Towns
    • 00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content
    • 00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter
    • 00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production
    • 00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate Agents

    Connect with Suneet Agarwal:

    • LinkedIn
    • Facebook
    • Instagram
    • Big Lock Reality
    • Blog

    Links And Resources:

    • Pictory AI
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    What Is The Law of Inverse Profitability™? Mar 07, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

    In This Episode, You'll Learn:

    • 00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time
    • 00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth
    • 00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success
    • 00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert
    • 00:13:50 - Customer Acquisition: The Lifeblood Of Your Business
    • 00:16:51 - The True Cost Of Marketing: Beyond Ad Spend
    • 00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation
    • 00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business Owners

    Links and Resources:

    • Three ways to grow your business - Jay Abraham
    • The Top 3 Most Important Business Numbers YouTube Video
    • The Law of Inverse Profitability™ YouTube Video
    • Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
    • Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2) Mar 03, 2023
    Show notes

    On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.

    IN THIS EPISODE, YOU'LL LEARN:

    • 00:00:00 How To Strike Gold With Niche Marketing
    • 00:03:08 My Battle Cry: The Riches Of Niche Marketing
    • 00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
    • 00:07:12 Podcasting For Business: Building Momentum Through Quality Content
    • 00:08:51 Networking Gold: The Benefits of Podcasting
    • 00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
    • 00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
    • 00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
    • 00:21:52 Paid Traffic And Social Ads: Understanding The Basics
    • 00:23:43 Creating A Checklist For Driving Traffic To Your Website

    Links and Resources:

    • Perry Belcher Website
    • Solutions 8 Checklist
    • PT - How to use ChatGPT to Rank #1 on Google
    • Hector Santiesteban on LinkedIn
    • The Tim Ferris Show - Naval Ravikant
    • Virtual Boss
    • The 7 Critical Principles of Effective Digital Marketing
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    7 Traffic Sources Every Online Marketer Needs to Know Feb 28, 2023
    Show notes

    In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!

    IN THIS EPISODE, YOU'LL LEARN:

    • 00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today
    • 00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success
    • 00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources
    • 00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?
    • 00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away
    • 00:11:42 Understanding The Difference Between Affiliate And Referral Software
    • 00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits
    • 00:17:17 Community Building: Insights From Masterminds
    • 00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story
    • 00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success
    • 00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher
    • 00:33:10 Friendly Competition: Joe And Me At Genius Network
    • 00:39:59 The Internet's Unexpected Support For Entrepreneurs
    • 00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network
    • 00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice
    • 00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List
    • 00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building
    • 00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And Insights

    Links and Resources:

    • Perry Belcher Website
    • Solutions 8 Checklist
    • PT - How to use ChatGPT to Rank #1 on Google
    • Hector Santiesteban on LinkedIn
    • The Tim Ferris Show - Naval Ravikant
    • Virtual Boss
    • The 7 Critical Principles of Effective Digital Marketing
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    The Ultimate Guide to Online Attribution with Scott DesGrosseilliers Feb 24, 2023
    Show notes

    Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

    In This Episode, You'll Learn:

    • 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
    • 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
    • 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
    • 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
    • 00:12:09 Google Vs Apple: The Battle For Digital Privacy
    • 00:13:53 The Key To Successful Sales: Tracking The Right Data
    • 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
    • 00:19:01 Building Your Business: The Benefits Of Attribution
    • 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
    • 00:23:03 The Truth About Magic Pills And Seasonal Businesses
    • 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
    • 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
    • 00:31:41 Practical Issues With Tracking View-Through Conversions
    • 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
    • 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
    • 00:41:49 Holding Attribution Software Accountable With CRM Data
    • 00:43:41 Entrepreneurship Challenges: Making The Right Moves
    • 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
    • 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
    • 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

    Fun Links:

    • Ben Affleck's Dunkin' Super Bowl
    • Boston Accent Trailer - Late Night with Seth Meyers
    • Dunkin Donuts - SNL

    Links and Resources:

    • Wicked Reports - Funnel Vision(Screen Shots)
    • Scott Desgrosseilliers on LinkedIn
    • Wicked Reports
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT


    The #1 Dirty Little Secret in Direct Response Marketing Feb 21, 2023
    Show notes

    Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

    In This Episode, You'll Learn:

    • 00:00:00 Learning New Words: A Journey Through The Pages
    • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
    • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
    • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
    • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
    • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
    • 00:15:15 Challenging Business Models: The Power Of A Father's Words
    • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
    • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
    • 00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
    • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
    • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
    • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
    • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
    • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

    Links and Resources:

    • Tiereleven.com
    • Get your queries answered here: hi@tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual


    Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales Feb 17, 2023
    Show notes

    Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!

    Topics Covered:

    • 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires
    • 00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions
    • 00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance
    • 00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success
    • 00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions
    • 00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy Lawns

    Links and Resources:

    • Tiereleven.com
    • Get your queries answered here: hi@tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    How to Use ChatGPT to Rank #1 in Google with Michael Cottam Feb 14, 2023
    Show notes

    Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

    In This Episode, You'll Learn:

    • 00:00:00 Unlocking The Potential of SEO with Michael Cottam
    • 00:06:06 Exploring The Frontier of Conversational Search Engines
    • 00:08:32 The Difference Between Deep & Surface Level Content
    • 00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
    • 00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
    • 00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
    • 00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
    • 00:26:10 Building Authority Over Time: A Decade of Content Creation
    • 00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
    • 00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
    • 00:34:09 Facebook's Benefits & Challenges: A Closer Look
    • 00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
    • 00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
    • 00:41:41 Google's Link Spam Detection: Navigating the System
    • 00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
    • 00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
    • 00:50:58 SEO Table Stakes: On-page Optimization Techniques
    • 00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
    • 00:57:14 Keywords & Content: A Perfect Match for SEO Success

    Links and Resources:

    • Michael Cottam Website
    • Michael Cottam LinkedIn
    • Tiereleven.com
    • Get your queries answered here: hi@tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite


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