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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    10 Proven Perpetual Traffic Nuggets for Driving More Traffic May 05, 2023
    Show notes

    Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results!

    In This Episode, You'll Learn:

    • 00:00:00 - Introduction to PT Nugget Episodes
    • 00:02:01 - Episode 433: How A Single Mom Is Using TikTok To Market Musician
    • 00:03:33 - Episode 407: How To Market In A Recession
    • 00:04:26 - Episode 431: Growing A Global Media Brand With Willie Robertson Of Duck Dynasty
    • 00:05:28 - Episode 450: Using Text-To-Image AI To Expedite Your Creative Process With Patrick Gilbert
    • 00:07:09 - Episode 453: The System Ralph Uses To Manage $100M In Ads
    • 00:08:11 - Episode 417: TikTok Ads 101: 5 Killer TikTok Ad Hacks With Savannah Sanchez
    • 00:08:34 - Episode 414: Sales Funnel Sucks? How Conversion Architecture™ Can Fix It
    • 00:10:27 - Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
    • 00:11:50 - Episode 479: How To Use Open AI To Convert Leads To Customers With Shaun Clark
    • 00:12:31 - Episode 483: How To Switch To Google Analytics 4 Before The July 1 Deadline With Chris Mercer

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman May 02, 2023
    Show notes

    Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

    In This Episode, You'll Learn:

    • 00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
    • 00:05:03 - A new consulting mastermind and an exciting agency launch
    • 00:08:47 - The benefits of podcasting for personal growth
    • 00:10:29 - The evolution of the speaker's business model and expertise
    • 00:12:16 - The shift from selling information to selling access in business
    • 00:16:54 - The agency model turned on its head
    • 00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability
    • 00:25:17 - How to sell health products by sparking curiosity and targeting interests
    • 00:29:07 - Successful ad campaigns for bloating products
    • 00:33:19 - Short makeup tips for older women
    • 00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond
    • 00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brand

    Tool Mentioned:

    • Smart Marketer
    • Website
    • Arrae
    • Hyperbolic Stretching
    • Zero to One Million

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen Apr 25, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.

    In This Episode, You'll Learn:

    • 00:03:29 - Using Google's algorithm to acquire new customers
    • 00:06:16 - Separate campaigns for better reporting and customer data
    • 00:08:55 - Attribution is important in marketing
    • 00:10:24 - Tracking and attributing marketing for improved profitability and performance
    • 00:14:15 - Using contribution margin for a holistic view of business
    • 00:17:37 - Understanding baseline customer acquisition cost and lifetime value
    • 00:20:29 - Cross-channel marketing and its implications
    • 00:21:45 - A new tool for insights on Facebook ads' impact on other channels
    • 00:23:33 - Discovering products with Iris iPhone device and Google Shopping
    • 00:26:06 - Maximizing Google Ads algorithm performance
    • 00:31:27 - Analyzing advertising spend and tracking the consumer journey across devices
    • 00:34:11 - Maximizing top-of-funnel on Facebook for customer acquisition
    • 00:36:15 - Understanding the challenge of attribution in YouTube advertising
    • 00:37:11 - Breaking down ad spending and advice for scaling up
    • 00:42:11 - Understanding the impact timeline for effective campaigns
    • 00:45:27 - Maximizing attribution window for Google Click ID
    • 00:46:00 - Tracking sales through internal metrics and backward math
    • 00:51:56 - Tracking real profit in business metrics
    • 00:53:44 - Aligning business financial strategy and marketing in response to inflation
    • 00:57:02 - Using profitability on ad spend as the key metric for marketing success

    Guest Links:

    • ProfitMetrics
    • Frederik Boysen on LinkedIn

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


    The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo Apr 21, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.

    In This Episode, You'll Learn:

    • 00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo
    • 00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing
    • 00:07:32 - Surprising benefits of Facebook Shops and its underutilization
    • 00:10:14 - Importance of user-generated content in affiliate marketing
    • 00:12:14 - Potential of in-app affiliate networks for monetization
    • 00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now
    • 00:16:04 - The role of AI in creating content with human intervention
    • 00:18:48 - Why an intermediary is necessary in building AI like a Lego castle
    • 00:21:57 - Creating a successful shopping blog with AI-generated content
    • 00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands
    • 00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion
    • 00:36:18 - Importance of content in marketing and the new ecosystem
    • 00:39:37 - Customizable replacement product feed for out-of-stock items
    • 00:44:13 - Targeting the US Spanish-speaking population online: benefits and challenges

    Tools Mentioned:

    • Shops on Facebook
    • PT Episode 416
    • Mongoose Media
    • Cosmo Headlines
    • SurferSEO
    • Performance Max Expansion
    • Florida Man Birthday

    LINKS AND RESOURCES:

    • Lauren Petrullo on LinkedIn
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT


    How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer Apr 18, 2023
    Show notes

    In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.

    In This Episode, You'll Learn:

    • 00:00 - Welcome Chris Mercer to Perpetual Traffic
    • 00:02:12 Lack of interest in technical tasks and the importance of measurement
    • 00:06:49 Emphasis on the importance of measurement and overemphasizing it
    • 00:10:47 GA4 and its impressive total of unlimited features
    • 00:20:17 Frustrations of using analytics reports and understanding general trends and patterns
    • 00:27:16 The importance of a proper measurement strategy for Universal Analytics
    • 00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data
    • 00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 4
    • 00:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics
    • 00:50:14 Using a measurement strategy to control marketing tools and tell a story
    • 00:53:45 Free resources available to improve measurement strategy and connect with experts

    Tools Mentioned:

    • Google Support
    • Measurement Marketing
    • Google Bard
    • PT Episode 384
    • Microsoft Clarity

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    11 Life-Transforming AI Tools You’re Not Using…But Should Apr 14, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.

    In This Episode, You'll Learn:

    • 00:00 - AI Tools and Resources: An Introduction
    • 04:23 - AI Beats Radiologists and Other Professionals
    • 06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person
    • 07:47 - Consider Inviting Kasim Aslam as a Guest on the Show
    • 09:37 - Tweet Hunter: A Useful Tool for Twitter Threads
    • 12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden
    • 16:02 - Limitations of Threads in Online Courses and Tweet100.io
    • 18:59 - Personality is Important in YouTube Chat
    • 24:07 - Playing with Digitized Versions of Ourselves
    • 24:18 - Guest Availability Uncertain
    • 26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed
    • 27:08 - Twitter Sentiment Analysis: A Cool Tool to Use
    • 29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications
    • 30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI Updates

    Tools Mentioned:

    • Life 3.0 Lex Tagmark book
    • TLDRAI
    • AICyclopedia.com
    • TheRundown.ai
    • synthesia.io
    • Tweethunter.io - use to magnify your twitter threads
    • Docalysis.com
    • Sol8.com/NDAs
    • ChatYoutube.com
    • Make It Stick book
    • Adcrafter.ai - Google ads
    • Opus.pro/clip
    • Speakai.co
    • Zapier.com

    LINKS AND RESOURCES:

    • Sam Altman Lex Freedman interview
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    14 Irresistible CRO Tools You Must Use to Increase Conversions Apr 11, 2023
    Show notes

    Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.

    In This Episode, You'll Learn:

    • 00:00 - Universal Analytics Tracking to stop working in July
    • 04:59 - ClickFunnels: Reliable digital product space funnel building tool
    • 05:45 - Borrowing authority with iOS update
    • 06:19 - Go High Level: Most disruptive software in marketing space
    • 07:53 - Tool sets for local service-based businesses
    • 11:04 - Importance of Zapier for online tracking and integration
    • 13:01 - Reverting to ClickFunnels after plummeting conversions
    • 15:04 - Mouse Flow and heat tracking prebuilt templates
    • 15:46 - Lead Pages: Former fan's critique of pricing strategies
    • 18:29 - Sniply for credit claiming and retargeting on social media
    • 20:30 - Insta Pages for quick landing pages
    • 21:17 - Favorite tools for designing traffic flow: Fma and Canvas
    • 24:25 - Split testing tools and Google Optimize to sunset in 2023
    • 27:18 - Good split testing tool
    • 32:18 - Figma: Preferred tool for creative team

    Tools Mentioned:

    • GoHighLevel
    • Sniply
    • Divy themes
    • GemPages
    • Clickfunnels
    • VWO
    • GoHighLevel
    • Wordpress

    LINKS AND RESOURCES:

    • Episode 479 with Shaun Clark
    • Episode 478 Solo Ralph Episode
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien Apr 07, 2023
    Show notes

    Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

    In This Episode, You'll Learn:

    • 00:00:00 Perpetual Traffic: Marketing Insights and Strategies
    • 00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
    • 00:07:44 The Importance of Timely Decision-making and Saying No in Sales
    • 00:11:14 The Fast-paced and Self-serving Nature of Marketing
    • 00:13:28 Balancing Information and Interaction in Presentations
    • 00:17:27 Mismatched Values between Entrepreneurs and Their Audience
    • 00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
    • 00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
    • 00:26:59 Limitations of Schema in Marketing and Design
    • 00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
    • 00:32:47 Using Fear as an Advantage in Marketing
    • 00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
    • 00:38:36 Importance of Properly Set up Insights and Transition Options
    • 00:40:06 Catastrophic Error of Ending Webinars on Price

    Connect with Jason Fladlien:

    • YouTube
    • TikTok
    • LinkedIn
    • One to Many: The Secret to Webinar Success
    • Driven Mastermind

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    How to Use Open AI to Convert Leads to Customers with Shaun Clark Mar 28, 2023
    Show notes

    In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

    In This Episode, You'll Learn:

    • 00:00:00 Engaged founder provides exceptional customer support after years
    • 00:01:38 Co-founder discusses high level and conceptual ideas
    • 00:04:39 Improve customer service with text messages
    • 00:07:20 Software company proves concept with 500k businesses and 1 million users
    • 00:08:38 Importance of tracking business interactions online
    • 00:12:14 Increase conversion rates in marketing with binary options
    • 00:14:39 Legal compliance advice for business owners
    • 00:17:00 Automate to speed up lead generation and avoid client data requests
    • 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
    • 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
    • 00:29:25 The complexity of technology and the need for expertise
    • 00:33:25 Impact of technology on ideation and job replacement
    • 00:36:40 The threat of automation to white-collar jobs

    Resources Mentioned In Episode:

    • GoHighLevel
    • Shaun Clark on LinkedIn
    • PT Episode 325

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    5 Proven Ways to Improve Your Website Conversion Rate Mar 24, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

    In This Episode, You'll Learn:

    • 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
    • 00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
    • 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
    • 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
    • 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
    • 00:23:57 Effective Tips for Pop-ups: Using a Delay
    • 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
    • 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
    • 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
    • 00:42:13 Improving Website Conversion Rates through Avatar Optimization

    Resources Mentioned In Episode:

    • Tier 11 Growth Plan
    • Lucky Orange
    • Mouse Flow
    • Hotjar
    • Stamped IO
    • Optinmonster
    • Unbounce
    • Cart Abandonment Rate Statistics
    • Facebook Ad Benchmarks
    • Countdown Timer Examples
    • Powr Countdown Timer

    LINKS AND RESOURCES:

    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite


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