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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance Jun 09, 2023
    Show notes

    Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game.

    Chapters:

    • 00:00:00 - Introduction to Perpetual Traffic Nugget Episodes
    • 00:01:21 - Episode 108: How Facebook’s Ad Algorithm Works
    • 00:04:45 - Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, And Probability Of Action
    • 00:09:58 - Episode 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


    How AI & AI-Powered Ads Will Completely Transform Your Marketing Jun 06, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.

    Chapters:

    • 00:00:00 - Finding Hope in Challenging Times
    • 00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning
    • 00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories
    • 00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape
    • 00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers
    • 00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences
    • 00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert
    • 00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising
    • 00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features
    • 00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads
    • 00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach

    Tools Mentioned:

    • Bing
    • Bard
    • Introducing a new era of AI-powered ads with Google

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    Tier 11 Data Suite


    2 Things That Are Wasting Your Google Performance Max Budget Jun 02, 2023
    Show notes

    In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.

    Chapters:

    • 00:00:00 - Uncovering P Max and Identifying the Starting Point
    • 00:01:31 - Saving Ad Spend and Growing Your Business
    • 00:05:30 - Tracking Customer Journeys and Click Paths
    • 00:07:13 - Data-Driven Attribution for Best Performing Channels
    • 00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels
    • 00:09:55 - Identifying True Cold Traffic and Avoiding New User Pitfalls

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Top Ways Your PPC Spend is Being Wasted with John Moran May 30, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

    Chapters:

    • 00:00:00 - Scaling New Cold Users for Incremental Growth
    • 00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
    • 00:10:42 - Importance of Collaboration between Marketing and Finance
    • 00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
    • 00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
    • 00:20:16 - The Importance of Failure and Anxiety in Learning
    • 00:26:30 - Data-Driven Attribution Challenges in Google Ads
    • 00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
    • 00:31:22 - Practical Example of Scaling Marketing Channels
    • 00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
    • 00:37:45 - The Fallacy of Clean Data in Marketing
    • 00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
    • 00:47:36 - Embracing a Systems Thinking Approach in the Industry
    • 00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
    • 00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
    • 01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
    • 01:05:59 - Tips for Overspending and Audience Targeting in Advertising

    Tools Mentioned:

    • Lifetimely LTV & Profit
    • By The Numbers
    • How to Determine Your CAC (Customer Acquisition Cost)
    • 5 STEPS to determine what your customer should cost
    • Episode 400: When Performance Max Doesn’t Work
    • Episode 375: The Most Important Google Episode We’ve EVER Done
    • Episode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of It
    • Episode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8
    • Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John Moran
    • Episode 336: 6 Critical Campaigns For Success In Google Ads With John Moran Of Solutions 8

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    [Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 May 26, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.

    In This Episode, You'll Learn:

    • 00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)
    • 00:01:59 - Effective Ad Strategies for E-commerce Using UGC
    • 00:06:23 - Avatars for Law Firm Marketing Strategies
    • 00:09:06 - Personal Injury Lawyers Find Potential Clients through Facebook Data Points
    • 00:13:47 - Keeping Ads Simple: No Need for Complications
    • 00:16:57 - Marketing Strategies: Differentiation and Selling in a Competitive Market
    • 00:20:55 - Incremental Changes for Improved Website Performance
    • 00:23:14 - Importance of Objective Perspective in Website Development

    LINKS AND RESOURCES:

    • Juvenon
    • Gutenberg and the Printing Press
    • Tier 11 Jobs
    • Tiereleven Caamp
    • Aadit Sheth on Twitter
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    [Case Study]: 628 Personal Injury Law Signed Cases in 9 Months May 23, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

    In This Episode, You'll Learn:

    • 00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
    • 00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
    • 00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
    • 00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
    • 00:10:08 Lessons on Twitter Growth and Effective Thread Writing
    • 00:13:08 Case Study Provides Quick and Valuable Insights
    • 00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
    • 00:17:20 Customer Acquisition Model Tailored for Law Firms
    • 00:20:52 Tracking and Targeted Leads in Law Firm Marketing
    • 00:24:19 Leveraging Social Media for Law Firm Marketing
    • 00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
    • 00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
    • 00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
    • 00:40:19 Tracking Data Points to Maximize Results
    • 00:41:39 Assessing Viability of Accident Cases for Law Firms
    • 00:46:19 Scaling Online with Offline Conversion Tracking

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Tiereleven Caamp
    • Aadit Sheth on Twitter
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First May 19, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.

    In This Episode, You'll Learn:

    • 00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz
    • 00:01:12 Embracing Family Life: A New Perspective on Success
    • 00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities
    • 00:10:56 Navigating the Customer Journey in E-commerce
    • 00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies
    • 00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts
    • 00:19:16 The Power of Persuasion: Inspiring Donations through Articles
    • 00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study
    • 00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns
    • 00:30:38 Scaling for Growth: Strategies for Brand Success and Customer Acquisition

    Tool Mentioned:

    • Tiereleven Jobs
    • Credit Repair Cloud
    • Smile Train

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    How Much Should You Spend on Digital Advertising? May 16, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.

    In This Episode, You'll Learn:

    • 00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing
    • 00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook
    • 00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands
    • 00:07:47 Exploring Media Buying and Common Challenges in Online Marketing
    • 00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs
    • 00:15:49 Calculating Customer Acquisition Costs through Online Traffic
    • 00:18:16 Analyzing Inefficiencies in Your Business Model for Growth
    • 00:21:38 Understanding the Competitive Landscape for Business Success
    • 00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market
    • 00:28:04 Mastering High-Intent Keywords for Effective Marketing
    • 00:33:13 Crafting a Unique Selling Point in a Competitive Market

    Tool Mentioned:

    • PT Episode 483
    • 5 STEPS to determine what your customer should cost
    • Profit Margin Math: A Visual Explanation
    • How to Increase Your CAC & Make MORE Money
    • Targeting Avatars in Your Digital Marketing

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/


    [Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck May 12, 2023
    Show notes

    In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.

    In This Episode, You'll Learn:

    • 00:00:00 Unlocking the Value of Domain Names
    • 00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations
    • 00:06:18 Optimizing Ads for Sales: A High-Level Perspective
    • 00:07:27 Adding Value and Effective Calls to Action in Ads
    • 00:11:23 Powerful Hooks: Captivating Audiences with Advertisements
    • 00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges
    • 00:17:24 Success Stories and Strategies: The Snatch Ad Approach
    • 00:20:36 Consulting for Effective Ad Campaign Management
    • 00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video
    • 00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy
    • 00:30:55 Surprising Success: Pinterest Advertising for Business
    • 00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies
    • 00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls
    • 00:37:59 Budget Recommendations for Effective Retargeting Ads
    • 00:39:02 Scaling Marketing Results: Expert Tips for Success

    Tool Mentioned:

    • AdOutreach
    • Keyword Search
    • Episode 484: The Shocking Blog SOP Guaranteed To 40X Your Traffic
    • The Apple iCar
    • Why YouTube Ads BEAT Facebook Ads Every Time
    • Aleric Heck on YouTube
    • Aleric Heck on LinkedIn

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck May 09, 2023
    Show notes

    In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.

    In This Episode, You'll Learn:

    • 00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport
    • 00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves
    • 00:06:20 - Request for insider tips on boosting website traffic
    • 00:09:21 - Niche strategies and successful YouTube ads for small budgets
    • 00:10:45 - Different strategies for running campaigns at different budgets
    • 00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions
    • 00:18:28 - YouTube video causes tracking issues
    • 00:20:59 - The importance of tracking in client work and retargeting strategy
    • 00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance
    • 00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns
    • 00:32:18 - Building trust is more important than collecting names and emails
    • 00:33:59 - Overview of a digital advertising campaign
    • 00:37:07 - Maximizing conversions with exclusions in YouTube ads
    • 00:39:11 - The importance of video watching for uncovering hidden intent in marketing
    • 00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists

    Tool Mentioned:

    • AdOutreach
    • Keyword Search
    • Episode 484: The Shocking Blog SOP Guaranteed To 40X Your Traffic
    • The Apple iCar
    • Why YouTube Ads BEAT Facebook Ads Every Time
    • Aleric Heck on YouTube
    • Aleric Heck on LinkedIn

    LINKS AND RESOURCES:

    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/


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