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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic Oct 31, 2023
    Show notes

    Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time.

    Chapters:

    • 00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes
    • 00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights
    • 00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing
    • 00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled
    • 00:12:54 - Unveiling the Truth Behind the Customer Journey Trap
    • 00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form
    • 00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories
    • 00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories
    • 00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories
    • 00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success
    • 00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy
    • 00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement
    • 00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTube

    LINKS AND RESOURCES:

    • Video Case Study
    • Gary Vaynerchuck
    • 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


    Cutting Edge Digital Marketing Insights from Cancún, Mexico Oct 27, 2023
    Show notes

    Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.

    Chapters:

    • 00:00:00 - Strategic Lead Generation: Elevating Business Success
    • 00:03:08 - Mastering Networking: Strategies for Introverted Marketers
    • 00:04:17 - Collaborative Innovations: The Role of Community and Accountability
    • 00:08:57 - Specializing for Success: The Value of Niche Marketing
    • 00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership
    • 00:12:51 - The Financial Edge: Harnessing Passive Income for Stability
    • 00:17:25 - Digital Marketing Evolution: Lessons from Costly Oversights
    • 00:20:01 - Power Connections: Effective Networking for the Modern CMO
    • 00:21:26 - Boundary-Pushing Insights: Where Inspiration Meets Strategy
    • 00:25:30 - Building Marketing Communities: Aligning with the Right Minds for Growth
    • 00:28:22 - Elevate Our Voice: A Plea for Podcast Feedback and Ratings

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit Oct 24, 2023
    Show notes

    We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.

    Chapters:

    • 00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights
    • 00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising
    • 00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content
    • 00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential
    • 00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics
    • 00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising
    • 00:19:25 - Elevating Brand Presence: Understanding 'Tentpole Moments'
    • 00:23:40 - Long-Term Branding: Harnessing Micro-Moments for Lasting Impact
    • 00:28:00 - Deep Dive: Effective Branding Strategies and Transformative Outcomes
    • 00:33:00 - Essential Tools: Top Resources for Cutting-Edge Advertisers
    • 00:38:00 - Expanding Your Knowledge: Discovering the Customer Acquisition Show & Parting Thoughts

    LINKS AND RESOURCES:

    • Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
    • Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
    • Professor Byron Sharp
    • How Brands Grow by Byron Sharp
    • Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
    • Episode 530: 5 Takeaways From The Meta Agency Performance Summit
    • Creator Marketplace
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite


    Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit Oct 20, 2023
    Show notes

    Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

    Chapters:

    • 00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
    • 00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
    • 00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
    • 00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
    • 00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
    • 00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
    • 00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
    • 00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
    • 00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
    • 00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

    LINKS AND RESOURCES:

    • Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
    • Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
    • Professor Byron Sharp
    • How Brands Grow by Byron Sharp
    • Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
    • Episode 530: 5 Takeaways From The Meta Agency Performance Summit
    • Creator Marketplace
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov Oct 17, 2023
    Show notes

    Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.

    Chapters:

    • 00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency
    • 00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships
    • 00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation
    • 00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity
    • 00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration
    • 00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond
    • 00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions
    • 00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy
    • 00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey
    • 00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics
    • 00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers
    • 00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers
    • 00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth
    • 00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your Success

    LINKS AND RESOURCES:

    • Dmitri Smirnov Website
    • Big Life Marketing
    • LinkedIn
    • Twitter
    • Virgin Developers Vs. Chad Marketing Team meme
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    Behind the Scenes of Tier 11: Research, Insight, and Strategy Oct 13, 2023
    Show notes

    Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.

    Chapters:

    • 00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity
    • 00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion
    • 00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies
    • 00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene
    • 00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance
    • 00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management
    • 00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success
    • 00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives
    • 00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus Strategies

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The 3 Essential Steps to Turning Around a Digital Marketing Team Oct 10, 2023
    Show notes

    Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ transformative leadership and the meticulous strategies employed in digital marketing realms, the discussion navigates through the nuances of team dynamics, achievement, and the pivotal role of mentorship in propelling to the next stage of growth and development. With a blend of philosophical insights and direct, actionable strategies, the conversation provides a compelling exploration into the essence of achievement, the value of work, and the intricate journey of navigating through various stages of organizational and personal evolution.

    Chapters:

    • 00:00:00 Introduction: Exploring the Synergy Between Leadership, Sports, and Digital Marketing
    • 00:02:36 Essential Elements: Attracting and Retaining the Right Talent for Success
    • 00:06:22 A Deep Dive: The Potential of Gifted Teams in Driving Results
    • 00:07:49 Mastering Leadership Dynamics: Effective Process Management & Skillful Delegation
    • 00:10:36 Digital Marketing Mastery: Humanizing Brands and Strategies for Optimal Engagement
    • 00:12:38 Bill Parcells' Legacy: From Challenges to Celebrated Triumphs in Leadership
    • 00:16:47 Deconstructing Greatness: Leadership Lessons from The Men Who Built America
    • 00:19:38 Cultivating Trust: The Importance of Authenticity and Responsibility in Remote Teams
    • 00:22:07 Staying Ahead: The Risk of Stagnation and the Quest for Continuous Excellence
    • 00:23:48 Pivoting to Excellence: Harnessing the Timeless Principles of Success
    • 00:25:34 Crafting Championship Teams: Addressing Turnover and Maintaining Performance in Dynamic Environments
    • 00:29:43 Visionary Leadership: Crafting and Communicating a Cohesive Vision
    • 00:32:15 The Art of Feedback: Crafting Constructive Conversations for Growth
    • 00:36:38 Synchronizing Ambitions: Aligning Company and Individual Aspirations for Mutual Success
    • 00:39:05 Myths & Reality: Dissecting Archetypal Narratives in Leadership
    • 00:42:40 Mentorship Matters: The Accelerating Impact of the Right Guidance
    • 00:44:52 Sports & Business: Translating Team Strategies for Winning Outcomes
    • 00:47:29 From Incremental Gains to Quantum Leaps: The Journey of Continuous Improvement
    • 00:48:54 Closing Thoughts: Key Takeaways in Leadership and Marketing Excellence

    LINKS AND RESOURCES:

    • Listen to UpFlip, another great business podcast.
    • The Tough Work of Turning Around a Team
    • Business Titans Rise in the Gilded Age | The Men Who Built America (S1, E1) | Full Episode
    • A Football Life Bill Parcells
    • 'A Football Life': Bill Parcells' coaching tree
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/


    5 Takeaways from the Meta Agency Performance Summit Oct 03, 2023
    Show notes

    Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta’s advertising algorithms, contemplating their evolving efficiency and the implications for advertising strategies. They make a comparison between Meta and Google, analyzing the dynamics of high-value traffic availability and accessibility on both platforms. The trio also scrutinizes Meta’s approach to data, emphasizing the paramount importance of acquiring clean, first-party data to optimize ad performance. They offer a deep dive into the complexities of Meta’s ecosystem, providing invaluable insights for those looking to navigate and leverage the advancements in digital advertising and marketing strategies.

    Chapters:

    • 00:00:00 Exploring Meta’s Impact on Digital Advertising with Guest Tom Meredith
    • 00:05:17 Leveraging Wim Hof’s Techniques for Enhanced Business Strategies
    • 00:09:32 Anticipated Insights and Live Demonstrations in Today’s Discussion
    • 00:14:40 Recap: Insights from Meta Marketing Performance Summit & Emerging Ideas for Future Discussions
    • 00:21:33 The Role of Individuality and Curiosity in Navigating the Digital Landscape
    • 00:24:54 Early Adoption & Strategic Caution in Navigating Emerging Shopping Platforms
    • 00:26:33 Navigating the Dynamics of Ad Placements in Google: Strategies for Effective Engagement
    • 00:33:21 Analyzing the Limitations and Testing Dynamics of Google's Performance Max Engine
    • 00:40:53 Instagram Reels: Uncharted Territory for Relevant Ads & Optimizing User Engagement
    • 00:45:42 Importance of Page View Events in Algorithm Success: Strategies for Effective Ad Placements
    • 00:48:56 Strategies for Creative Diversification: Leveraging Meta's Ecosystem for Optimal Advertising Outcomes

    LINKS AND RESOURCES:

    • Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
    • Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512
    • Episode 524: When You Need A 3rd Party Attribution Tool With Austin Harrison
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers Sep 29, 2023
    Show notes

    Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities.

    Chapters:

    • 00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution
    • 00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers
    • 00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential
    • 00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments
    • 00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads
    • 00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas
    • 00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles
    • 00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business Expansion

    LINKS AND RESOURCES:

    • Wicked Reports
    • Tiny URL
    • Episode 289: Digging Deeper: What You Can Do Right Now To Prepare For IOS 14
    • Episode 102: Facebook’s Offline Events: The New Way To Track The Untrackable
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite


    How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet Sep 26, 2023
    Show notes

    Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.

    Chapters:

    • 00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce
    • 00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding
    • 00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention
    • 00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear
    • 00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations
    • 00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections
    • 00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies
    • 00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement
    • 00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions
    • 00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic
    • 00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerce

    LINKS AND RESOURCES:

    • Lauren Petrullo Website
    • Mongoose Media
    • E-commerce Course
    • LinkedIn
    • Perpetual Traffic episode 416 with Lauren Petrullo and Mark de Grasse on Social Selling with Meta Shops
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


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