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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell Jan 09, 2024
    Show notes

    Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed content.

    Chapters:

    • 00:00:00 - Kickoff: Ralph Burns and Kasim Aslam introduce Cameron Campbell, a digital marketing virtuoso
    • 00:13:23 - AI Unveiled: Deep dive into the use of Generative AI in Meta's Ads Manager
    • 00:19:40 - Maximizing Efficiency: Discussing the effectiveness of adding varied features in digital advertising
    • 00:20:58 - Crafting Words with AI: Exploring the power and boundaries of generative copy in advertising
    • 00:23:03 - Media Buying Revolution: How AI is transforming the art of ad creative development
    • 00:25:40 - AI's Next Frontier: Envisioning the future role of AI in ad creation
    • 00:30:38 - Strategic Genius: The critical role of strategic thinking in the marketing landscape
    • 00:34:24 - AI & Creativity: Investigating the role of AI in generating creative ad content
    • 00:47:24 - Product Feeds Reimagined: Forecasting the impact of AI on product feed creatives

    LINKS AND RESOURCES:

    • Pattaya City
    • Shops on Facebook and Instagram
    • About asset customization for placements
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale? Jan 05, 2024
    Show notes

    Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace.

    Chapters:

    • 00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit
    • 00:07:15 - Exploring Opportunities: Joining the Driven Mastermind
    • 00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing
    • 00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies
    • 00:19:50 - Navigating Challenges: Addressing Attribution in Today’s Marketing Landscape
    • 00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing
    • 00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion Summit

    LINKS AND RESOURCES:

    • Traffic and Conversion Summit
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo Jan 02, 2024
    Show notes

    Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.

    Chapters:

    • 00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")
    • 00:03:07 - Revealing Our Contest Winner
    • 00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy
    • 00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits
    • 00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns
    • 00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars
    • 00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar
    • 00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager
    • 00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog
    • 00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.
    • 00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers
    • 00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors
    • 00:43:20 - Wrapping Up: Final thoughts and staying connected

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023 Dec 29, 2023
    Show notes

    What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketing campaigns that resonated with their audiences. You’ll also discover how they used data, analytics, and empathy to understand the customer’s needs, preferences, and behaviors better, and deliver personalized experiences that enhanced their brand loyalty and conversions. Whether you missed some episodes or want a refresher, this episode is a valuable resource for learning the latest and most effective online marketing strategies. Don’t miss this chance to catch up on the cutting-edge insights and best practices that shaped the digital marketing landscape in 2023.

    Chapters:

    • 00:00:00 - Introduction: Year-End Wrap-Up
    • 00:02:17 - How to Use ChatGPT to Rank #1 in Google with Michael Cottam
    • 00:15:44 - Episode 485: How Google’s Big Tracking Decision Will Affect Your Business With Frederik Boysen
    • 00:28:36 - Episode 516: A 61% Increase In New Customers And A 45% Drop In CAC Selling A “Meta-Friendly” Product
    • 00:42:03 - Episode 537: Why You’re Doing Your YouTube Marketing All Wrong With Ian Garlic

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham Dec 26, 2023
    Show notes

    Ralph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your favor. He shows you how to use the offer stack to create powerful hooks, function attributes, brand attributes, influence attributes, and transaction attributes that match your avatar’s needs and desires. He also shares some of his client success stories and how he helped them scale their Shopify stores using his offer stack method. No matter what you’re selling online, you’ll learn how to use Scott’s offer stack to boost your messaging, positioning, and conversions.

    Chapters:

    • 00:00:00 - Welcoming Scott Cunningham to Perpetual Traffic
    • 00:03:23 - Understanding Your Market: A Key to E-commerce
    • 00:10:50 - Scott's Five-Part Offer Stack Formula for E-commerce Success
    • 00:12:06 - Crafting Compelling Hooks: The First Step in Customer Engagement
    • 00:19:28 - Exploring Brand Attributes: Building Your E-commerce Identity
    • 00:21:31 - Value vs Cost: Making the Right Choice for Your Business
    • 00:23:23 - Testing and Scaling: The Art of Growing Your E-commerce Store
    • 00:27:39 - Storytelling in E-commerce: Connecting with Your Customers
    • 00:30:52 - Success Story: Scaling from 5k to 100k with the Offer Stack Method
    • 00:42:44 - Enhancing Post-Sale Customer Experience for Long-Term Success
    • 00:46:51 - Closing Thoughts and Key Takeaways from Scott Cunningham

    LINKS AND RESOURCES:

    • Merchant Mastery
    • Scott on Instagram
    • Scott on LinkedIn
    • Elizabetta
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed Dec 22, 2023
    Show notes

    Ralph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas, summaries, and analogies for videos and presentations. Matt discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies, offering a unique perspective for marketers and entrepreneurs on the cutting edge of digital marketing and technology.

    Chapters:

    • 00:00:00 Welcome to Perpetual Traffic and Introduction of Matt Wolfe
    • 00:01:07 How Matt Wolfe Became an AI Expert and YouTube Star
    • 00:03:19 Haygen: A Tool to Create and Translate Videos with Your Voice and Face
    • 00:05:55 The Evolution and Future of AI Tools for Content Creation and Marketing
    • 00:09:47 Special Offer: Win a Free Ticket to Traffic and Conversion Summit
    • 00:12:16 Future Tools: How Matt Wolfe Built a Directory of AI Tools
    • 00:17:35 ChatGPT and Clod: Two Powerful AI Tools for Generating Ideas, Summaries, and More
    • 00:31:26 How Matt Wolfe Uses AI Tools to Create YouTube Videos and Presentations
    • 00:35:23 The Best AI Tools for Marketers and Entrepreneurs
    • 00:38:29 The Impact of AI on Content Quality, SEO, and Marketing Campaigns
    • 00:48:33 The Future of AI: Open Source Tools and Quantum Computing
    • 01:01:53 The Potential Risks and Benefits of Quantum Computing for AI
    • 01:04:49 The Future of AI: Predictions and Implications for Content and Marketing

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite


    7 Astonishing Digital Marketing Predictions for 2024 Dec 19, 2023
    Show notes

    Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

    Chapters:

    • 00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
    • 00:01:06 - How to Use Bundling to Increase the Value of Your Content
    • 00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
    • 00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
    • 00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
    • 00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
    • 00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
    • 00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
    • 00:39:03 - Conclusion and Key Takeaways

    LINKS AND RESOURCES:

    • Register for T&C 2024
    • It Finally Happened
    • Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Project Management 101: Tools, Processes, and Habits with Gray MacKenzie Dec 15, 2023
    Show notes

    Kasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to avoid the most common mistakes.

    Chapters:

    • 00:00:00 - Introduction and Welcome
    • 00:01:59 - How to Calculate the ROI of Project Management
    • 00:07:20 - How Zenpilot Evolved Over 10 Years
    • 00:19:08 - How to Measure and Improve Client Health
    • 00:24:42 - The Three Keys to Making Project Management Work Well
    • 00:26:19 - How to Use ClickUp and Teamwork for Project Management
    • 00:28:16 - How to Define Your Scorecard and Track Your Progress
    • 00:30:25 - How AI Can Enhance Project Management
    • 00:33:18 - How to Design Your Data Architecture for AI
    • 00:37:17 - How AI Can Automate Task Creation and Summary
    • 00:39:30 - How Gamification Can Motivate and Engage Your Team
    • 00:40:38 - How AI Can Optimize Capacity Management
    • 00:46:15 - How to Create Structure and Clarity for Your Team
    • 00:48:25 - How to Use Time Tracking for Capacity Management

    LINKS AND RESOURCES:

    • ZenPilot
    • Gray MacKenzie on LinkedIn
    • ClickUp
    • EOS® V/TO™ Template - V/TO™ Template
    • EOS - Entrepreneurial Operating System
    • Traffic & Conversion Summit
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    The Future of Digital Advertising in an AI World Dec 12, 2023
    Show notes

    Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models.

    Chapters:

    • 00:00:00 - Opening: Unveiling AI's Role in Revolutionizing Advertising
    • 00:04:36 - AI's Transformative Impact on Modern Advertising Techniques
    • 00:06:54 - Delving into AI's Evolution and Its Prospective Future
    • 00:09:40 - Strategic Timing in AI Adoption for Maximum Impact
    • 00:18:38 - AI's Efficiency in Streamlining Task Management
    • 00:20:25 - Practical Applications of AI in Professional and Personal Arenas
    • 00:23:50 - Enhancing Workforce Efficiency Through AI Integration
    • 00:24:44 - Exploring the Emergent Field of Prompt Engineering in AI
    • 00:27:44 - AI's Progressive Influence on Business Processes and Operations
    • 00:34:17 - Leveraging AI for Innovative Content Creation and Digital Marketing
    • 00:43:03 - Navigating the Complex Landscape of AI Tool Expansion
    • 00:47:22 - Envisioning the Next Phase in AI Development: Agents and Beyond
    • 00:49:44 - AI's Role in Reshaping Job Functions and Business Structures

    LINKS AND RESOURCES:

    • OpenAI Wants Everyone to Build Their Own Version of ChatGPT
    • Walgreens to shut down drugstore.com, 4 years after $429M acquisition
    • Bard
    • ChatGPT
    • Pixis
    • Anthrop\c
    • Semrush
    • Syllaby
    • Autopod
    • Opus
    • Midjourney
    • Dall-E 2
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG) Dec 08, 2023
    Show notes

    Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

    Chapters:

    • 00:00:00 - Marketing Against The Grain Episode Swap
    • 01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
    • 02:58:00 - Analyzing Key Marketing Opportunities for 2024
    • 03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
    • 05:09:00 - Delving into Overrated Marketing Strategies Today
    • 10:59:00 - Uncovering Hidden Gems in Marketing Strategies
    • 16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
    • 25:56:00 - Shifting Focus to Effective Google Advertising Techniques
    • 27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
    • 29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
    • 29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
    • 30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
    • 33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
    • 39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
    • 45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

    LINKS AND RESOURCES:

    • The 5 Biggest Marketing Opportunities For 2024
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


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