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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Death of Digital Marketing Agencies Dec 05, 2023
    Show notes

    Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric approaches, challenging agencies to evolve or risk extinction. This episode is a must-listen for anyone involved in digital marketing, offering critical insights into the industry's future and how to stay ahead in a rapidly evolving landscape.

    Chapters:

    • 00:00:00 - Introduction: Welcome to the 'Perpetual Traffic' Podcast
    • 00:01:35 - Agency Dynamics: Discussing the Responsibility in Agency Growth
    • 00:04:52 - E-commerce Trends: Analyzing Amazon's Influence
    • 00:15:25 - Predicting Agency Futures: Exploring Challenges and Changes
    • 00:19:50 - Adapting Services: How Agencies are Evolving
    • 00:21:59 - End of an Era: Examining the Decline of Traditional Agency Models
    • 00:23:53 - Emerging Players: Shift Towards In-House Teams and Freelancers
    • 00:25:40 - Agency-Client Evolution: Rethinking Relationships in the New Era
    • 00:27:56 - Innovative Agency Models: Discussing the Need for Change
    • 00:40:46 - Survival Strategies: Opportunities and Hurdles for Smaller Agencies
    • 00:41:36 - Wrapping Up: Concluding Thoughts on the Future Agency Landscape

    LINKS AND RESOURCES:

    • Traffic and Conversion Summit
    • Episode 506: How to Sell Your Business With Investment Banker Greg Smith
    • Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram
    • Satya Nadella
    • Temu
    • Amazon Explained – The Day 1 Mentality
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Lifetime Value Nuggets: Deciphering Customer Metrics Dec 01, 2023
    Show notes

    In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively.

    Chapters:

    • 00:00:00 - Introduction to Deciphering Customer Metrics
    • 00:02:42 - Episode 231: How To Hire, Fire And Make The Most Out Of Your Agency Relationship
    • 00:11:25 - Episode 299: New Customer Acquisition: How Much Can You Afford To Pay?
    • 00:17:47 - Episode 342: Why Quick Follow-Up Is The Key To Better Conversion Rates

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/


    The Laziest Way to Get Qualified Leads on Meta Nov 28, 2023
    Show notes

    We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.

    Chapters:

    • 00:00:00 - Welcome to the Perpetual Traffic Podcast
    • 00:01:07 - Insights on Kasim's Expertise in Digital Marketing
    • 00:02:21 - Unveiling the Power of Lead Ads on Meta
    • 00:04:12 - Introducing LeadCenter: Meta's Hidden Gem
    • 00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses
    • 00:07:35 - Practical Guide: Navigating LeadCenter
    • 00:10:57 - Strategies to Effectively Find Leads on Social Media
    • 00:12:52 - Deep Dive into LeadCenter's Manual Process
    • 00:15:58 - Engaging with Leads: Best Practices
    • 00:17:24 - Collaborative Use of LeadCenter Across Teams
    • 00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement
    • 00:21:14 - Mastering Personalized Customer Interactions
    • 00:22:56 - Tackling Deliverability Challenges in E-commerce
    • 00:25:45 - Enhancing Follow-up Communications with Custom Questions
    • 00:29:24 - Role of Social Media Team in Streamlining Lead Assignment
    • 00:32:43 - Exploring the Potential of the Traffic and Conversion Summit

    LINKS AND RESOURCES:

    • About instant forms
    • How to create a lead ad from your Facebook Page
    • About instant form types
    • Manage your leads in leads center
    • Meta Business Suite
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/


    How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo Nov 24, 2023
    Show notes

    Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

    Chapters:

    • 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
    • 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
    • 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
    • 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
    • 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
    • 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
    • 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
    • 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
    • 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
    • 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
    • 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
    • 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
    • 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
    • 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
    • 00:28:00 - The Conditional Logic Conundrum in Lead Generation
    • 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
    • 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
    • 00:34:00 - Preparing for the Digital Marketing Revolution
    • 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
    • 00:38:00 - Exclusive Tips for Digital Marketing Gurus
    • 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
    • 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
    • 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

    LINKS AND RESOURCES:

    • Shops ads: Help boost your sales and ROAS on Facebook and Instagram
    • Search Results for: Lauren Petrullo
    • Search Results for: Kobi
    • About instant forms
    • How to create a lead ad from your Facebook Page
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran Nov 21, 2023
    Show notes

    Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

    Chapters:

    • 00:00:00 - Welcome to Google Ads Mastery with John Moran
    • 00:02:00 - Dive into John's Unique Google Ads Strategy
    • 00:04:14 - How to Build Unbreakable Customer Loyalty
    • 00:08:03 - Repeat Business: The Google Ads Advantage
    • 00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
    • 00:12:54 - 3,162 SKUs: A Story of Exceptional Management
    • 00:16:27 - E-Commerce Mastery: Engaging Your Audience
    • 00:23:21 - Targeting Mastery: Precision Keyword Techniques
    • 00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
    • 00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
    • 00:30:39 - Navigating Performance Max Challenges in Lead Gen
    • 00:33:11 - Unorthodox Google Ads Strategies Revealed
    • 00:34:50 - The Conversion Conundrum: Google Ads Insights
    • 00:41:06 - Business Impact: Revolutionary Workflow Strategies
    • 00:43:00 - Delivering Excellence: Beyond Skills and Service
    • 00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

    LINKS AND RESOURCES:

    • John Moran on LinkedIn
    • YOU vs GOOGLE
    • Southwest Building Solutions
    • John Moran on PT
    • Travaloo
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual


    The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704 Nov 17, 2023
    Show notes

    Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game.

    Chapters:

    • 00:00:00 - Kickoff: You VS Google
    • 00:02:29 - Community Wisdom: Unlocking Profitable Marketing Secrets
    • 00:05:11 - Challenge Accepted: Transforming Marketing with Online Contests
    • 00:10:07 - Challenge Dynamics: Ensuring Impactful Marketing Outcomes
    • 00:21:01 - Precision Tracking: The Art of Manual Ad Analysis
    • 00:24:44 - Targeting Mastery: Marketing Strategies for Post-Accident Scenarios
    • 00:26:31 - Case Study Reveal: 50% Surge in Legal Case Signings
    • 00:33:35 - Breakthrough Strategies: Skyrocketing Client Acquisition in Law
    • 00:35:19 - Ad Spend Alchemy: Turning Budgets into Gold
    • 00:38:04 - Facebook Deep Dive: Leveraging Analytics for Smarter Ads
    • 00:46:30 - Niche Dominance: Winning in Personal Injury Marketing
    • 00:51:04 - The Ultimate Playbook for Personal Injury Law Marketing Success

    LINKS AND RESOURCES:

    • We Paid HOW MUCH Per Click?! 😲
    • You VS Google
    • Episode 27: [PT] How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    How Reddit Differs From Other Social Media Nov 14, 2023
    Show notes

    Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking to leverage Reddit's powerful network for business and community building.

    Chapters:

    • 00:00:00 - Welcome: Unveiling Reddit's Business Potential
    • 00:01:40 - Spotlight: Local Phoenician and the World Series Buzz
    • 00:07:55 - Engaging Effectively: Mastering Reddit's Community Dynamics
    • 00:08:58 - Behind the Scenes: Reddit's Unique Anonymity and Content Quality
    • 00:15:16 - Strategic Insights: Using Reddit for Business and Community Engagement
    • 00:21:19 - Case Study: How Reddit Drives Headphone Sales
    • 00:33:56 - Niche Success: Advanced Techniques for Community Engagement
    • 00:36:47 - Reddit Ads: Crafting Targeted Campaigns for Maximum Impact
    • 00:37:56 - Reddit and the Art of Retargeting: A Deep Dive
    • 00:39:14 - Reddit Advertising 101: Strategies for Success in a Diverse Marketplace

    LINKS AND RESOURCES:

    • Reddit Ads
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


    How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads Nov 10, 2023
    Show notes

    Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

    Chapters:

    • 00:00:00 - Introducing The Customer Acquisition Show
    • 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
    • 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
    • 00:10:52 - Google Ads and Black Friday: Navigating Success
    • 00:12:40 - Black Friday Checklist: Key Preparations for Success
    • 00:23:17 - Google Ads Revolutionizing Audience Identification
    • 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
    • 00:30:15 - The Evolution of Keywordless Campaigns
    • 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
    • 00:34:43 - Maximize Machine Performance With Precision
    • 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
    • 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

    LINKS AND RESOURCES:

    • Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
    • Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
    • Black Friday Prep for Google Ads: How to Maximize Your Marketing on Black Friday & Cyber Monday
    • The Customer Acquisition Show
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.activecampaign.com/


    8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk Nov 07, 2023
    Show notes

    Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

    Chapters:

    • 00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
    • 00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
    • 00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
    • 00:11:57 - Identifying Sellable Assets Across Diverse Businesses
    • 00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
    • 00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
    • 00:17:55 - The Significance of Transferable Contracts in Business Transactions
    • 00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
    • 00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
    • 00:26:25 - Predictable Revenue and Adapting Business Offerings
    • 00:31:47 - Becoming an Advisor for Sustainable Business Success
    • 00:35:00 - Profitability and Growth Metrics in the Agency Business
    • 00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
    • 00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
    • 00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

    LINKS AND RESOURCES:

    • LinkedIn
    • Jason Swenk's Website
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet Nov 03, 2023
    Show notes

    We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

    Chapters:

    • 00:00:00 - Important Tips for Media Buyers and Advertisers
    • 00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
    • 00:04:46 - Regular Engagement and Feedback on YouTube Channel
    • 00:06:10 - Optimizing Leads and Credit Reports with the Pixel
    • 00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
    • 00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
    • 00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
    • 00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
    • 00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
    • 00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
    • 00:28:03 - Analysis of Customer Preferences and Marketing Strategies
    • 00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
    • 00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
    • 00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
    • 00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
    • 00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

    LINKS AND RESOURCES:

    • Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott Desgrosseilliers
    • About Advantage+ shopping campaigns
    • Aspire IO
    • Episode 532: Behind The Scenes Of Tier 11: Research, Insight, And Strategy
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT


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