Over Ask

Latest Episodes:

The YouTube Playbook For Real Estate Agents | Javier Vidana Dec 19, 2022

Show notes

Javier Vidana joins Matt Lionetti and The Broke Agent to discuss how he grew his YouTube channel to 144K subscribers, where he gets his leads and ideas, how to take advantage of a viral video, and what it’s going to take in 2023 to grow a successful YouTube channel.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Javier Vidana: https://www.instagram.com/thejaviervidana/

YouTube: https://www.youtube.com/@JavyVidana

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:22 Intro

01:43 How did he get 144K subscribers on YouTube?

03:41 The intention was never to create leads

06:04 How long did it take for one of his videos to hit?

08:06 Javier’s biggest mistake and regret

11:32 How he gets subscribers to check out his other content

17:29 The best way to promote your videos on other social media platforms

20:58 Any Arizona-specific content?

21:45 Why Javier’s leads come from his local channel—not the larger one

26:36 What he’s doing on YT Live

27:38 Advice for agents who want to get into streaming

36:37 How Javier comes up with his video topics

#youtubegrowth #youtubechannelgrow #realestatepodcast

How To Set Up The PERFECT Agent Instagram Bio | Chelsea Peitz Dec 12, 2022

Show notes

Chelsea Peitz joins Matt Lionetti and The Broke Agent to discuss how to set up the perfect Instagram profile, how to optimize the only two searchable fields, how to crush Instagram Stories, how to find your niche, and what agents should be doing on Instagram Live.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Chelsea Peitz: https://www.instagram.com/chelsea.peitz/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:23 Intro

01:56 Why your bio is critical and what to put in there

06:19 The only two searchable fields

13:44 Why to add cover photos to Reels

16:29 What to put in the highlights section

17:32 Why you need a call to action in your bio

20:25 Personality is the number one thing

22:01 How do you find people’s niche?

27:50 Leaning into your imperfections

39:38 Subscriptions on Instagram: yes/no and how?

48:41 The collab feature, is it useful?

51:59 The secret sauce is Stories

54:25 What should agents be doing on live?

#instagrambio #instagramprofile #realestatepodcast

How This Agent Turned Personal Adversity Into Motivation For The New Year | Taya DiCarlo Dec 05, 2022

Show notes

Taya DiCarlo joins Matt Lionetti and The Broke Agent to discuss next-level creativity after hardship, the importance of showing up even when you’re not feeling it, content trends for 2023, the Blanco Bungalow, and the top skill to cultivate for the coming year.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Taya DiCarlo: https://www.instagram.com/tayadicarlo/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:19 Intro

03:14 Showing up when you’re not feeling it

06:45 It’s okay to share, but…

09:09 Negative comments after airing her divorce

12:32 Next-level creativity after a hardship

15:34 Taya spills on who she got sick of

17:06 Breakthroughs on the other side of burnout

19:40 Behind the mantra, “This is the first time I’ve ever said this.”

24:13 Green screen videos & the Blanco Bungalow

28:39 Separate IG handles & hashtags for houses

31:41 What Taya thinks is going to happen in 2023

35:54 Agents need to sharpen their negotiating skills

46:15 Taya’s December video content

#blancobungalow #realestatecontent #realestatevideomarketing

From Zero to $71 Million In Five Years | Victoria Velazquez Nov 28, 2022

Show notes

Victoria Velazquez joins Matt Lionetti and The Broke Agent to discuss how she went from zero to $71 million in sales in her first five years, the anxiety she felt and how she dealt with it, and why she hosts neighbors-only open houses.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Victoria Velazquez: https://www.instagram.com/victoriavelazquez/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:24 Intro

04:05 What did you do in those first two months?

05:38 How did you choose your brokerage starting out?

11:19 What were your nerves like during that?

18:40 Moving to The Agency

19:37 How are you generating leads right now?

23:29 How do you make connections with vendors, clients, etc?

26:55 What are you spending money on in your RE business?

28:27 Neighbors-only open houses

31:55 What do you hate in this business?

38:50 Dealing with unwanted feelings

42:48 Working with friends—risks and advantages

52:05 The time it takes to give an accurate CMA & Ricky Caruth’s IG comments

#newrealestateagent #leadgeneration #realestatepodcast

How to Attract More Agent To Agent Referrals | Andrew Perrie Nov 21, 2022

Show notes

The king of agent-to-agent referrals, Andrew Perrie, joins Matt Lionetti and The Broke Agent to discuss the importance of being accessible, how his team has done $150 million in sales over the past 24 months, and the type of content he creates to attract this business.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Andrew Perrie: https://www.instagram.com/theandrewperrie/

Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:24 Intro

02:05 Your team’s done about $150 mil in sales, mostly from referrals

03:02 Was this a conscious decision on your part, or did you kind of fall into it?

09:17 How can someone today start working towards being that agent?

10:16 Andrew’s personal Instagram and how he uses it

11:50 Accessibility: I always answer my phone after one ring, no matter who it is

16:00 Is it you who does your Facebook and Instagram?

17:41 Do you have your read receipts on for text messages?

19:08 Are your clients ever upset with you when you don’t post their specific listing?

23:23 Are you looking to duplicate yourself?

29:09 The content you're creating for agents, what does that look like?

37:24 How are you shifting your brand and your content strategy right now?

#referrals #referralmarketing #realestatepodcast

Selling $2.1 BILLION with Events, Follow-Up and Investor Content | Jas Takhar Nov 14, 2022

Show notes

Jas Takhar has sold over $2.1 billion in real estate. He joins Matt Lionetti and The Broke Agent to discuss his journey in sales (starting at the age of 12), how to build rapport with clients, why investing content is so important, and three things agents should be doing over the holidays.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jas Takhar: https://www.instagram.com/jastakhar13/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00-00:20 Intro

02:29 $2.1 billion in real estate transactions

06:59 What did you start doing to get business in real estate?

15:00 Jas’s whole content model

20:22 Can a realtor be a good agent if they’re not good at sales?

27:55 How do you develop rapport?

32:11 How did you figure out your lane for content creation?

42:23 It’s the experience that breeds the confidence

48:33 One video every single day, 2 podcasts every month

53:13 The best thing about working with investors

59:17 Three things agents should be doing right now

How The Viral Cup Song Ignited A 7 Figure Real Estate Business | Jessie Yerxa Nov 07, 2022

Show notes

One of the pioneers of social media marketing, Jessie Yerxa, joins Matt Lionetti and The Broke Agent to discuss how she built a huge following on Facebook, where she gets most of her leads, and how she went from being in the red to building a seven-figure business.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jessie Yerxa: https://www.instagram.com/jessieyerxa_yourrealtor/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:42 Intro

02:39 Jessie’s elevator pitch

05:47 What did that pushback on FB look like?

07:08 Was it harder for you to get something going?

10:05 What did you do to establish trust at a young age?

12:44 What were the first videos like?

17:59 Do you think agents need to get back to more traditional marketing?

25:10 Where do you get most of your business?

35:34 Walk us through your process of getting leads from social media

45:58 What did your first year look like?

49:42 What are you coaching your agents & peers to do during the market shift?

#realestatemarketing #socialmediamarketing #socialmediatips

How a Tesla, Content buckets, and Personal Emails sell $75 million in Real Estate| Shane Burgman Oct 31, 2022

Show notes

After 10 years of active duty in the U.S. Navy’s Submarine Force, Shane Burgman shifted gears and quickly became a top 0.1% Florida Realtor. On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Shane Burgman: https://www.instagram.com/shaneburgman/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00-1:02 Intro

03:50 From the Navy to real estate

09:26 Scoring his first sale from an open house

12:22 Shane’s first year: training, door knocking, and open houses

16:30 Building an email list with a 40-50% open rate

18:30 Why Shane shares personal milestones in newsletters

24:25 You have to be clickbaity 26:03 #1 lead gen source

34:20 On joining Carpenter Castle

41:55 Looking the part in luxury real estate

49:31 Coaching sessions with Jason Pantana

51:13 Quick tours vs. listing videos

57:15 Monday Plan of Action and filming blocks

#realestatenewsletters #militaryrealtor #realestatepodcast

How to Blow Up on Social with Home Tours | Miranda Caldwell Oct 25, 2022

Show notes

Canadian REALTOR® Miranda Caldwell joins Matt Lionetti and The Broke Agent to discuss how she built an audience of almost a quarter million followers on TikTok, how it brings her more business, and how she crushes voice-overs on all platforms.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Miranda Caldwell: https://www.instagram.com/meetmiranda/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:34 Intro

01:02 Who is Miranda Caldwell?

05:42 We don’t see many agents doing voice-over content

09:46 Once you get a yes, what’s the process like?

13:23 Are you giving any calls to action at the end?

14:55 How quickly are you uploading these to Reels, Shorts, etc.?

18:45 How ahead are you in terms of filming these videos?

24:08 With this market shift, have you shifted your content?

33:40 Gary Vee’s five most important platforms (Instagram was not one of them)

39:45 Matt’s challenge to all agents 40:38 How is this helping you secure listings and clients?

#tiktokrealtor #tiktokgrowth #realestatepodcast

Getting 400 Leads Per Month With YouTube | Ken Pozek Oct 17, 2022

Show notes

Ken Pozek joins Matt Lionetti and The Broke Agent to discuss how he leverages YouTube to get clients, why he switched to Real, and how he grew his email list to 18,000 in one year.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Ken Pozek: https://www.instagram.com/kenpozek/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–01:05 Intro

01:05 Who is Ken Pozek?

02:39 Why move to Orlando?

09:31 How do you use video to get clients?

10:30 39% of Ken’s business comes from YouTube

19:02 What are you doing tactically with titles and thumbnails?