Over Ask

Latest Episodes:

When You Should Switch Brokerages | Jason Cassity Oct 10, 2022

Show notes

Jason Cassity joins Matt Lionetti and The Broke Agent to discuss his switch from Compass to Real, where he gets his brilliant content ideas, and the stories behind STÜDIO and REFER.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jason Cassity: https://www.instagram.com/jason_cassity/

REFER: https://refernetwork.co/

STÜDIO: https://www.sandiego.studio/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–01:03 Intro

01:21 Why switch from Compass to Real?

06:00 Why Real over eXp?

12:09 Will traditional brokerages need to adapt to these newer models?

19:18 Client reactions to his transition

20:36 Jason’s advice to agents needing a change

23:30 Do you miss going to the office?

26:24 What is STÜDIO?

32:11 TikTok: content creation ideas and reaction videos

38:33 REFER: How it came to be, and where it is now

#realbroker #downline #realestatepodcast

How Personalized Videos Resulted in 70 MILLION in Sales | Brooks Landry Oct 03, 2022

Show notes

Brooks Landry joins Matt Lionetti and The Broke Agent to discuss video marketing, his “Be a Realtor” series, his virtual content service, and why revisions are not part of the deal.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game.

Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Brooks Landry: https://www.instagram.com/brookslandrygroup/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps: 00:00–01:27 Intro

02:00 $79 million sold in 2021. Is that just you or do you have a team?

03:11 Did your video marketing have anything to do with this uptick in sales?

04:53 How long does it take to convert something like that?

07:59 Are you still knocking on doors and cold-calling?

11:20 The DM strategy is so much more effective than the link

15:18 Free Thanksgiving pies

20:35 Inspiration behind the “Be a Realtor” series

26:59 Client content on Instagram and TikTok?

34:47 Brooks’ virtual content service 43:48 Absolutely no revisions

The Script to Sell 1,000 Homes a Year | Tina Caul Sep 26, 2022

Show notes

Tina Caul joins Matt Lionetti and The Broke Agent to discuss the mindset shifts and terrifying leaps behind her success, how she stopped being the biggest hater of eXp Realty, and why she started EMPWR.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Tina Caul: https://www.instagram.com/tina_caul/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Website and Merch: https://overaskpodcast.com/

Timestamps: 00:00–02:27

Intro 02:55 Did Tina Caul build her business on cold-calling?

03:59 How a different attitude toward scripts changed everything. 1

3:16 What happened after Tina went from $150,000 to $40,000?

17:10 I was probably the biggest hater of eXp Realty in the world.

23:50 First TED Talk and her year of Yes 31:37 Advice for agents moving to different locations

35:30 The mindset behind Tina’s huge social presence

38:29 What platform has been Tina’s #1 recruiting tool?

40:40 Why agents are missing out if they don’t have a YouTube channel

45:23 Why Tina built EMPWR

How The Inventor of Bop It Went VIRAL | Dan Klitsner Sep 19, 2022

Show notes

Dan Klitsner, creator of the Bop It, joins Matt Lionetti and The Broke Agent to discuss how he invented it, what role social media played in his success, how Bop It has evolved, and what Klitsner’s success has to do with real estate.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Link to use: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Dan Klitsner: https://www.instagram.com/bopitinventor/

Bop It! Button: http://bopitbutton.com/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Website and Merch: https://overaskpodcast.com/

Timestamps:

00:00-00:48 How did Dan, in the late ‘90s, invent Bop It?

09:50 Did anyone ever question the design or suggest it resembled something?

10:50 Did you know this was a hit right away?

13:40 Getting into why Dan is on the Over Ask Podcast

17:37 It was until you started putting your face on social media

18:03 What was that process like for you to start using these apps?

20:09 When did it start to become successful?

21:55 What has the presence on social done for you and Bop It?

23:15 Your success gives you credibility and your failures make you human.

26:30 Tell us how you made a Bop It for Machine Gun Kelly

1:00:00 Giveaway announcement #realestatemarketing #marketingpodcast #marketingtips

How To Build A Massive Digital Brand | Andy Dane Carter Sep 12, 2022

Show notes

Real estate titan, bestselling author, and keynote speaker Andy Dane Carter joins Matt Lionetti and The Broke Agent to discuss his interesting path to selling $100 million a year in real estate, the power of personalized gifts, and a YouTube hack we've never heard before.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Andy Dane Carter: https://www.instagram.com/andydanecarter/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Website and Merch: https://overaskpodcast.com/

Timestamps: 00:00 - 01:14 Intro 01:15 Who is Andy Dane Carter? 03:14 An unconventional path to real estate 06:50 Reaching $100 million in yearly sales 08:58 The power of being in major publications 10:20 How did you get in Huffington Post & Forbes? 19:58 The book: 100 Doors 24:47 How to grow on YouTube 28:05 What do you see in YouTube Shorts?

#marketingpodcast #realestatemarketing #andydanecarter

The Secret Behind Ryan Serhant's Content Strategy | Jason Puma Sep 05, 2022

Show notes

Jason Puma joins Matt Lionetti and The Broke Agent to discuss how he became Brand Director for Serhant along with content strategy, inspiration, and the most critical social media channel.

Matt Lionetti: https://www.instagram.com/matt.lionet...

The Broke Agent: https://www.instagram.com/thebrokeage…

Jason Puma: https://www.instagram.com/jasonapuma/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/ca/podcast...

Website and Merch: https://overaskpodcast.com/

Timestamps: 01:13 What responsibilities come with being a brand director?

03:44 How did you meet Ryan?

08:02 Are you meeting with any of the agents there (helping them with branding)?

09:24 What is Ryan's strategy right now; his prime platform? What is the channel split?

13:58 Do you recommend separating channels when you have varied content?

19:37 Is there any content that doesn’t hit?

33:42 If you had to change the Serhant [brand] name, what would it be?

36:05 If Serhant could have only two people for content, what would those two hires be?

39:01 Instagram is like your business card.

41:00 What’s the strategy with Reels & TikTok?

#Serhant #Instagram #ryanserhant

The Most Important Thing We Learned At The Tom Ferry Success Summit 2022 Aug 29, 2022

Show notes

Matt Lionetti and The Broke Agent discuss the Tom Ferry Summit, the BAM Bash, why agents should go to conferences, and exciting new additions to the BAM family.

Matt Lionetti: https://www.instagram.com/matt.lionet...

The Broke Agent: https://www.instagram.com/thebrokeage…

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/ca/podcast...

Website and Merch: https://overaskpodcast.com/

Timestamps:

00:00 - 01:09 Intro

01:10 The Tom Ferry Summit

03:08 The BAM Bash

08:15 It’s such a different feeling from people saying ‘Your shirt makes me laugh.’”

11:20 Why agents should attend conferences

13:10 Blog posting and Gary Vee’s sister, Liz Novello

17:29 We have a new show on BAM that I’ll be on…”

24:36 What I love about BAM is we have a lot of shows coming and they’re all different…”

#tomferrycoaching #tomferrysuccessummit #tomferry

Where Agents Need To DOUBLE DOWN On Content for More Leads | Conor Murnane Aug 22, 2022

Show notes

Jack-of-all-trades and LinkedIn all-star Conor Murnane joins Matt Lionetti and The Broke Agent to discuss the top 5 platforms for agents, mistakes agents are making on video, and Connor’s Instagram strategy.

Matt Lionetti: https://www.instagram.com/matt.lionet...

The Broke Agent: https://www.instagram.com/thebrokeage…

Conor Murnane: https://www.instagram.com/conor_murnane/

Join us in August at the biggest party ever at the Tom Ferry Success Summit!:

https://bit.ly/TF-BAM-Summit2022 Use code PR-BAM-SUMMIT for $100 OFF!

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/ca/podcast...

Website and Merch: https://overaskpodcast.com/

Timestamps 00:00 - 2:02 Intro 2:06 How Connor Makes Six Figures 10:02 Why Agents Should Be On LinkedIn 20:00 Mistakes Agents Are Making On Video 27:26 Connor's Strategy on Hosting Instagram Lives

#linkedinstrategy #linkedintutorial #videomarketing

How to Handle Every Estate Objection | Tom Toole Aug 15, 2022

Show notes

Objection master Tom Toole joins Matt Lionetti and The Broke Agent to answer a series of common objections from consumers and discuss how he developed the skill.

Matt Lionetti: https://www.instagram.com/matt.lionet...

The Broke Agent: https://www.instagram.com/thebrokeage…

Tom Toole: https://www.instagram.com/tomtoole3rd/

Join us in August at the biggest party ever at the Tom Ferry Success Summit!

https://bit.ly/TF-BAM-Summit2022

Use code PR-BAM-SUMMIT for $100 OFF!

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/ca/podcast...

Website and Merch: https://overaskpodcast.com/

#realestatepodcast #realestatetraining #objectionhandling

TIMESTAMPS: 00:00 - 03:12 Intro 04:15

"The Market is cooling down right now" 07:00

"Someone will do it for 1%" 14:15 You Have To Practice

19:10 "Zillow Said it's worth..."

22:00 "Our Neighbor Sold For..."

26:00 "My cousin is a realtor"

30:00 " I want to wait until the election"

35:50 "I Don't want to lower my price"

40:00 Top 2 Objections

Who Needs HGTV When You Have Instagram? Aug 08, 2022

Show notes

Michael Reddin and Ryan Palianto of Property Brother-in-Law join Matt Lionetti and The Broke Agent to discuss how they started with funny real estate videos, the impact on their business, and ideas for future content.

Matt Lionetti: https://www.instagram.com/matt.lionet...

The Broke Agent: https://www.instagram.com/thebrokeage…

Property Brothers-in-Law: https://www.instagram.com/property_brothers_in_law/

PBIL YouTube; https://www.youtube.com/c/PropertyBrothersinLaw Listen and

Subscribe: Apple Podcasts: https://podcasts.apple.com/ca/podcast...

Website and Merch: https://overaskpodcast.com/

#thebrokeagent #thepropertybrotherinlaw #realestatemarketing

TIMESTAMPS 00:00 - 02:05 Intro 02:07 Actors or Agents? 12:08 The Brothers Growth Strategy 19:21 Is the Content Scripted? 27:00 Biggest Inspirations