Over Ask

Latest Episodes:

How To Win Listings With The #1 RE/MAX Agent In The World | Jordan Cohen Feb 27, 2023

Show notes

Jordan Cohen joins Matt Lionetti and The Broke Agent to discuss his new book, the chapter he wrote with them, and how to master the perfect listing presentation. We also get a surprise appearance from WWE superstar Mike “The Miz” Mizanin and his wife Maryse Ouellet.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI

Click here to pre-order your copy of Jordan’s book, “The Agent’s Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate: https://jordancohen.com/book

Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jordan Cohen: https://www.instagram.com/jordancohen1/

Jordan’s book: https://jordancohen.com/book

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:33 Intro

01:35 Jordan’s (huge) special announcement

03:03 Sneak peak of the cover and what readers can expect

05:12 What The Broke Agent loves about the book

08:07 How Jordan got his first listing

15:29 Why he wrote seven chapters just on the listing description

22:22 His “ace in the hole” and why you’ll be a better real estate agent after reading this book

23:40 The chapter on social media Jordan wrote with Matt Lionetti and The Broke Agent

29:16 “What are you hoping agents get from this?”

34:31 Why he talks about price and commission at the end of the presentation

37:06 Why he wants to be the first agent presenting (not the last)

39:00 Surprise guest appearance: WWE superstars,“The Miz” and his wife, Maryse

47:14 How he becomes good friends with his clients, including celebrities like Sylvester Stallone

52:32 The story of how Jordan’s book came about

56:19 When the book will come out and how to pre-order your copy

#themiz #realestatebooks #realestatepodcast

How This Former Agent Created The Largest Content Platform In Real Estate | Haley Ingram Feb 20, 2023

Show notes

Haley Ingram of Coffee & Contracts joins Matt Lionetti and The Broke Agent to discuss how she created a content membership platform with over 5500 agents, how she navigates the constant shifts in Instagram, and what she thinks of ChatGPT.

Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Haley Ingram: https://www.instagram.com/coffeecontracts/

Website: https://coffeecontracts.com/

Promo code: BROKE

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:36 Intro

02:18 Who is Haley Ingram (aka “Haley Instagram”)

04:36 How she got into real estate and what she didn’t like about being an agent

17:02 How she generates consistent content for agents to post on a monthly basis

20:17 What can new C&C subscribers expect?

28:40 Carousels are back and going strong! How to make the most of them

31:24 Why she hired an assistant to help with daily customer service queries

36:56 Why it’s okay to include content that doesn’t have mass appeal

43:40 TikTok compared to Instagram—and YouTube

44:39 Why she doesn’t do templates for TikTok and other platforms

47:57 How Coffee & Contracts has grown (about 5600 members)

49:33 Matt’s ChatGPT story (and why he’ll never use it)

57:14 Get access to the recording for BAM’s ChatGPT workshop with Chris Smith

#canva #realestatemarketing #realestatepodcast

Buying Beverly Hills, Anxiety, and Building Confidence in Real Estate | Farrah Brittany Feb 13, 2023

Show notes

Buying Beverly Hills star Farrah Brittany joins Matt Lionetti and The Broke Agent to discuss why she got into the industry, how she built so much confidence, how being on Netflix has affected her real estate business, and a brief guest appearance from Mauricio Umansky.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Farrah Brittany: https://www.instagram.com/farrahbritt/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:34 Intro

02:26 Why Farrah decided to get her real estate license 13 years ago

03:49 Why she thought being a real estate agent was embarrassing

05:21 The challenge of finding her own identity in the business

08:41 How she developed confidence and why she found BA memes so relatable

14:33 The lead-up to working on Buying Beverly Hills

20:22 The impact of the show on Farrah’s brand and her life as a real estate agent

24:42 Properties valued at $50M versus $1M: same level of service, different challenges

27:07 What do you do when you don’t have the answers?

31:57 Horrific mess-ups, embarrassing moments, and how they can make you a better agent

41:34 Mauricio calls, and Farrah puts him on speaker

44:25 Why Mauricio always picks up the phone and encourages his agents to do the same

47:52 Each one’s experience with cold calling

#netflixshows #buyingbeverlyhills #realestatepodcast

How To Build A Local Community For Your Real Estate Business | Matt LaMarsh Feb 06, 2023

Show notes

Matt LaMarsh joins Matt Lionetti and The Broke Agent to discuss how his business exploded once he joined and then started his own Porsche Facebook group, how and why to post content around your passions, and how agents can find and start their own community.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Matt LaMarsh: https://www.instagram.com/matt.lamarsh/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:29 Intro

03:05 How Matt (LaMarsh) gets a lot of business through his Porsche FB group

05:21 Why he tries to keep the group local—and what they do together

06:31 How the Porsche group naturally and organically led to more business

07:28 The process of building his Porsche community and how he got them to meet locally

08:52 What does it look like when someone in the group wants to buy a house?

15:25 With deals from this community, is there a noticeable difference in price range?

17:03 Step #1 and #2 to building a community around your passion

20:13 What was so unsatisfying about that other Porsche group?

27:56 How to share a passion for Porsches without coming across as a show-off

32:54 The best strategy for agents who are overthinking what to post

39:48 Does it matter what kind of car you drive to a listing appointment?

#realestatebusiness #localrealestate #realestatepodcast

Convert Real Estate Leads With THIS YouTube Strategy | Dan Parker Jan 30, 2023

Show notes

San Diego real estate agent Dan Parker joins Matt Lionetti and The Broke Agent to discuss how he gets 63% of his business from YouTube, how he converts leads, how he gets short-form content from his long-form, and how he keeps his audience's attention throughout the entire video.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Dan Parker: https://www.instagram.com/danpbestlifesd/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:34 Intro

03:24 Dan’s first videos and why he pivoted from restaurants

05:43 What Dan’s business looked like before YouTube compared to now

06:53 The creative process behind his first successful videos, incl titles and ideas

17:19 What Jason Cassity asked Dan Parker about video

20:29 Dan’s biggest challenges with YouTube

22:18 The average time it takes for him to film a video

26:44 How much each video nets in terms of setting appointments

33:28 Dan’s YouTube playlists and why he chose them

34:45 Which type of video gets the most views?

38:22 What Dan is doing with his live-streams—and what not to do with them

47:38 How many people he has on his team

50:17 One of Dan’s best videos on Instagram—and what every agent should take from it

50:59 Personal vs real estate content: is there a ratio to shoot for?

57:34 How Dan keeps his audience’s attention throughout his videos

#youtubestrategy #realestateleads #realestatepodcast

The BEST WAYS to Recruit Real Estate Agents to Your Team in 2023 | Candace Decker Jan 23, 2023

Show notes

Candace Decker joins Matt Lionetti and The Broke Agent to discuss how she handles expireds, how she learned the scripts, what she did during Hurricane Ian, and how she’s using content to recruit other agents.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Candace Decker: https://www.instagram.com/candacedeckerrealestate/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:44 Intro

03:22 How she got 36 deals her first year

06:54 Her first (and scariest) listing appointment—and why she ran out the door.

11:00 What brought her back to Florida and what she did differently

12:37 How she mastered scripts for cold-calls (with a shout-out to Tom Toole)

16:17 “The expireds want to be heard, because they weren’t heard by their last agent.”

17:41 What she does when a seller responds with ‘No, I’m not interested.’

18:27 What she does to prepare for making calls

22:25 Her favorite way to follow up with people

27:00 How she gets her clients to trust someone else on her team

29:45 The perfect blueprint for agents to follow when natural disasters hit

36:41 Why agents need to create other income streams

40:08 The 30-day path to success for agents

41:10 Her content and recruitment strategy

#realestatecontent #coldcalling #realestatepodcast

Send THIS Video To Your Clients Twice a Year | Tom Storey Jan 16, 2023

Show notes

Tom Storey joins Matt Lionetti and The Broke Agent to discuss the special video he sends his clients twice a year, how he uses Twitter to land TV spots, how YouTube has helped explode his business, and how he gets clients to know him before the listing presentation.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Tom Storey: https://www.instagram.com/thestoreyteam/

Join the 5AM Call: https://5amcall.com/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:35 Intro

03:39 What Tom did wrong his first year in real estate

06:21 What he implemented after the first year of conferences

10:36 The one-to-one video he sends to his clients twice a year

12:46 How vocalization and dialogue patterns build your knowledge and confidence

19:00 His #1 recommendation for agents who want to get on the news

21:57 The Broke Agent’s recommendation for getting the most out of Twitter

23:05 The ROI from Tom’s YouTube videos in 2022

25:13 Why YouTube is the best platform for agents who want to get more listings in 2023

28:42 Tom’s YouTube formula

31:37 How he plugs his Calendly link

35:03 What media sources he consumes to get his knowledge

38:06 The VIP experience he gives his clients before the listing appointment

#realestatemarketing #twitternews #realestatepodcast

How To STAND OUT In One Of The Most Competitive Real Estate Markets | Sarah Desamours Jan 09, 2023

Show notes

Sarah Desamour joins Matt Lionetti and The Broke Agent to discuss what it was like starting her business from scratch in Miami, how she secures top athletes as clients, the key to networking events, and why she gets up every morning at 5 am.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Sarah Desamours: https://www.instagram.com/sarahdesamours/

Join the 5AM Call: https://5amcall.com/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:29 Intro

05:24 The first six months building a business in Miami

13:02 Customer service in Canada vs Miami and how she capitalized on that

14:29 The client that took her to the next level

18:32 What happened after 6 months of doing well

21:46 What she did to pay the bills when her deals fell through

25:49 Door knocking with her daughter in a stroller

28:22 How she works directly with NBA athletes

30:12 What she does differently that clients like

33:34 What she did before she hired her first assistant

35:48 Why it was scary to hire an assistant (but ultimately 100% worth it)

42:25 How waking up at 5 am changed her business

44:08 Examples of what she says when hosting the 5AM Call

50:10 Why she posts personal content on her business page

57:06 Her three goals for 2023

#luxuryrealestate #miamirealestate #realestatepodcast

2023 Content Predictions & Our New Years Resolutions Jan 02, 2023

Show notes

Matt Lionetti and The Broke Agent discuss the highlights of 2022 for BAM and the Over Ask Podcast, their predictions and resolutions for 2023, and special guests to look forward to in the new year.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:18 Intro

01:45 Favorite moments and standout content from 2022

04:20 The Tom Toole episode

06:18 The evolution of content and content creators

07:28 Where is content going in 2023?

13:58 Over Ask winning the Inman Innovator Award

15:38 One of The Broke Agent’s resolutions for 2023

17:09 Some of Matt's best tips on public speaking and trying new things

20:23 Each host’s top 3 podcast guests for 2022

26:54 Matt’s resolutions for 2023

31:43 #1 for a conversation, #2 for a podcast guest

39:22 One of the big names coming to Over Ask in 2023

#realestatecontent #contentcreation #realestatepodcast

Why This Agent HAD To Climb Mount Everest | Krys Benyamein Dec 26, 2022

Show notes

Krys Benyamein joins Matt Lionetti and The Broke Agent to discuss how to hold yourself accountable to post more content, how to push yourself creatively every day on social media, and how climbing Mount Everest changed his perspective on real estate.

He shares his worst moment on his ascent of Mount Everest, the hardest part of climbing this world-famous peak, and why he never wants to be the biggest name in the room.

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Krys Benyamein: https://www.instagram.com/krysbenyamein/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:22 Intro

00:33 Krys’s elevator pitch

04:39 His attitude toward social media—before and after Tom Ferry

06:01 Doing green screens before they existed

13:30 How this hook master capitalizes on those first two seconds

16:01 The two key things Krys accomplishes on a perfect day in real estate