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On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on Apr 17, 2025

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This month Progressive and Chick fil-A. Our guest panelists Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.

Debuting the U.S. version of The Long & the Short of it Apr 12, 2025

Show notes

"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

The Entertainer's campaign focuses on our kids charming obsessions Apr 05, 2025

Show notes

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.

Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay) Mar 30, 2025

Show notes

Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

On the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on Mar 23, 2025

Show notes

Vrbo and Duluth Trading Company. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.

The story behind Kellogg's brand refresh Mar 16, 2025

Show notes

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

Live from Toronto: Rise of the Independents Mar 09, 2025

Show notes

Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

This B2B campaign is a masterclass in proving the effectiveness of a message Mar 03, 2025

Show notes

A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

Humor is Duluth's superpower in building a billion dollar brand Feb 22, 2025

Show notes

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

Uber. Extending the consumer brand into a B2B world Feb 17, 2025

Show notes

For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.

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