On Strategy Showcase

Latest Episodes:

Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work Feb 13, 2025

Show notes

Greg Hahn, CCO of Mischief and Nicole Parlapiano, CMO of Tubi join me to talk about their latest work for the ad supported streaming service. The perfectly weird campaign suggests that if it's in you, it's in here.

Planners guess how their favorite Super Bowl ads tested (it's hilarious) Feb 11, 2025

Show notes

What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hilarious. Jaime McGill of DDB, Chicago, Andrew Tindall of System1 and Stephanie Ehui of TBWA/Chiat/Day, Los Angeles join me.

Procell's B2B reframe: from price to buy to cost to replace Feb 02, 2025

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Taking a premium-priced, low awareness brand into a low consideration category with a very particular B2B target (procurement), needed a reframe that would connect all the dots in its favor. We hear from Procell's Steve Pilcher and VML UK's Neil Godber. Thanks to LinkedIn Ads for sponsoring this B2B series. Get $100 off your next LinedIn Ads campaign at linkedIn.com/onstrategy.

The story behind Tinder's "It Starts with a Swipe" Jan 26, 2025

Show notes

Stephanie Danzi, SVP, Head of Global Marketing at Tinder and Mischief's EVP Strategy, Ed Gunn join me to share the story behind Tinder's reframing of its misplaced reputation as simply an app for hook-ups. Thanks to Tracksuit (affordable brand tracking) and The Master of Advertising Effectiveness (MAE) Program for making this episode possible.

How creating doubt created opportunity for B2B brand Informatica Jan 19, 2025

Show notes

The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive set. We hear how they're using clarity and advocacy to build relationships with key decision makers who needed an outside voice. Thanks to LinkedIn Ads for supporting this new series.

Tom Roach and Sarah Newman on APG's AI Initiative Jan 12, 2025

Show notes

What will be the role of Ai in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness (MAE) program for supporting our show.

What happens when Disney and adam&eveDDB get together? Jan 05, 2025

Show notes

The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelling got together to create "The Boy and the Octopus." Thanks to Adam&EveDDB Strategy Director, Catherine Willoughby for sharing the journey. And to Tracksuit and the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

2024 Media Highlights with Michael Beach Dec 27, 2024

Show notes

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

Live from Chicago: The Holiday Ads Special Dec 16, 2024

Show notes

The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.

EP#1 Life After Agency Life Dec 02, 2024

Show notes

After years inside agencies, James Hurman of Previously Unavailable, Adrian Ho of Zeus Jones, and Brent Vartan of Bullish share why they left, what they were chasing and how they got there. The first in a series of episodes on how planners are applying their skills outside of the agency environment. Thanks to Tracksuit and the Master of Advertising Effectiveness (MAE) program for supporting this series.

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