Nicky And Moose

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**Nicky And Moose**

A weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics, and thought processes of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!

Latest Episodes:

Loyalty Vs Revenue May 16, 2023

Show notes

In this episode of Nicky and Moose, they discuss how to leverage and set your business up for success.

What You Will Learn

How To Understand & Calculate Value

Business Strategy Thoughts

How To Build A Business Portfolio

Building Successful Partnerships

Providing Businesses New Perspectives

Creator Of The Week

Jabari Johnson - “Make the barrier to entry low.”

Grammy Award Winning Artist shares gems of how to successfully enter the space of hosting live events.

Blueprint For Success - When Or When Not To Leverage.

Work with people that you can trust. Place them in positions where they can succeed.

Have something to bring to the table instead of looking for a handout.

Work For Hire

You can invest, build your likeness, & partner with successful movements.

Team up with people who can put you in rooms to have bigger opportunities down the road.

Approach opportunities with a long term mindset.

Proof Of Concept

Leverage in opportunities that can teach you something.

“Value that’s gained is not always monetary.”

Bring forth expertise in an area that’s gathered from experience & overcoming trials.

Personal Necessities For Business

Having a competitive advantage
Upscaling your business
Adding new skills
Innovation
Working on your craft consistently

Questions

1) Is transparency apart of your conversations pertaining to leverage?

2) How are you utilizing present moments to grow in your life?

3) Are you measuring value within yourself and opportunities correctly?

4) What work have you done that can justify your asking price? Can you articulate your reasoning fluently?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave: How to Get Your Next 1k Followers On Instagram May 12, 2023

Show notes

Welcome to another episode of Creator Ave. In this episode, Nicky And Moose into strategies for growing your Instagram following. From optimizing your profile to establishing a consistent posting schedule, they provide valuable tips to expand your brand's reach. They also explore the power of collaborations and leveraging Instagram features like Reels. Whether you're a seasoned Instagrammer or just starting out, this episode offers actionable advice to help you gain your next 1,000 followers.

Creator Ave is sponsored by Deeper Than The Brand

He Turned Content to Keynote Speaking | The George White Story May 09, 2023

Show notes

In this episode of Nicky and Moose, special guest George White joins to discuss how his upbringings have created and generated success in various ways.

What You Will Learn

How to create content consistently.

When to repurpose content.

How to monetize your voice.

George’s Takeaways

Turn your pain into power.
Use upbringings as a source of motivation and direction.
Find your avenue & lane in
Stay true to yourself
Have a longevity mindset with your actions. Think ahead!
“Trial and error is your content!” Use your experiences as teaching pints for others.
You create longevity by being intentional.
Find out what works, and keep pushing forward! Take advantage of your breakthroughs.
Money hungry sacrifices the vision.
“You can’t spend time watching someone live the life you want.”

Will-Set Mindset

Passionate
Perfecting your craft
Not being content
Investing
Chasing the gift
Pursuing everything that God has for you.

Content Scheduling

Build platform with consistent posting.

Create content months out at a time. Twelve to Thirty-six months in advance.

Pay attention to the analytics and trends before they happen.

Ways To Monetize Your Voice

Speaking Engagements
YouTube
TikTok
Voice Overs
Apple/Spotify Stream Royalties

Beat Selection Process For Videos

YouTube or Beatstars

Instrumentals with no copyright allows you to monetize videos on YouTube.

Three Book Recommendations

Change Your Brain, Change Your Life by Daniel Amen.
Business For Dummies.
Criminal Justice Books.

Listener Perks

Creator Ave: Do You Have a Winning Social Media Strategy? May 05, 2023

Show notes

In this episode of Creator Ave, Nicky and Moose discuss building a winning social media content strategy, focusing on standing out in a sea of sameness. They discuss the importance of finding your brand's personality and style, while also researching and adding your own unique spin.

Takeaways:

Building a winning social media content strategy involves finding your brand's personality and style, researching what works in your industry, and adding your own unique spin to stand out from the crowd.
Trial and error is an important part of content creation, and it's important to be willing to try new things and take feedback from your audience.
Social media is a free platform, but it's also pay-to-play, and running ads can help increase brand awareness and set you up for retargeting in the future.

Creator Ave is sponsored by Deeper Than The Brand

Content Creator or Business Person? Which Route Are You Taking? May 02, 2023

Show notes

In this episode of Nicky and Moose, they discuss how to gain clarity in your social media purpose to avoid entering a recession as a content creator.

What You Will Learn

Ai tools that complete your task automatically.

Perspective on Kevin Durant’s lifetime Nike deal.

How to survive a content creating recession.

When to take a break from creating.

What’s Poppin!

Nicky shares Ai tools that will take your goals and complete them for you. Those Ai resources are AgentGPT & God Mode.

Agent GPT - https://agentgpt.reworkd.ai/

God Mode - https://godmode.space/

Moose shares his perspective on KD getting a lifetime deal with Nike. He encourages you to be authentically you! There are no certain personalities that are exclusive to brand deals. He also emphasizes that owners should take care of their talent.

Creator Of The Week

Roberto Nickson provides consistent value on Ai & content creating. He also breaks down the analytics of short videos across social media platforms and provides helpful information for content creators.

Instagram - rpnickson

Blueprint For Success - How To Survive Content Creating Recession

Figure out ways to keep momentum going for monetization.

Shift your focus from making money to creating content with passion. Focus on the execution it takes to make money

Successful Mindset

Don’t worry if people will like your content or not. Focus on providing value for people who find value in your content. Remain faithful over few!

Which Model Fits Your Online Purpose

Brand partnerships as an influencer.

Business person driving traffic to your business using social media

Content Must-Haves

Deliver value
Call to actions
Community feel

Brand Must Haves

Email list.

Text messaging marketing

Ability to build relationships with genuine interactions with your community.

This Or That - Taking A Break From Content Creating?

What are your thoughts on taking breaks?

Stay present in day to day activities!

Take care of yourself in order to keep caring for your supporters.

Taking time to reset allows intentional though with providing better experiences for your community.

Taking Breaks Provide

Organization
Clarity
Perspective
Direction

Listener Perks

Creator Ave: Dealing With Fear of Rejection Apr 28, 2023

Show notes

With some time under our belt in this branding & business game, some points are becoming very clear when thinking about what it takes to be successful in the space. What’s one of those you might ask?

COURAGE… Yep, that’s it. While we could have said something that sounds super deep, the truth is that finding the courage to deal with the rejection of growing a brand is critical!

So there you have it, this episode is dedicated to exactly that.

People Over Product: Create A Community-Driven Brand Apr 25, 2023

Show notes

In this episode of Nicky & Moose, they discuss how to develop your brand from every aspect to ensure great success.

What You Will Learn

How to repurpose content using Ai
How to stick to your vision despite outside opinions
How to stand out as a new brand
When to start a brand and build a community

What’s Poppin!

Nicky shares two Ai tools for the best way to repurpose your audio and video clips with Castmagic & Opus Clip.

Castmagic: Automate all the tedious work that comes in editing and post production and say hello to your new best content editor.

Opus Clip: Opus Clip is a generative AI video tool that repurposes long videos into shorts in one click.

Moose discusses Space X recent launch of the starship rocket. He dives into how personal brand meets mainstream media. “A failure in someone’s eyes can still be a success for you.” Keep the right perspective in what your attempting to accomplish.

Creator Of The Week

George White

Motivational speaker that brings high energy to his videos with music that sets the tone! Check out his videos on Instagram!

iamgeorgewhitethespeaker

Blueprint For Success - Bobby Hundreds Brand Creatives

“Intentionally try to stand out.”

Bobby’s Brand Must Haves

Stories
Content
Community
Culture
Relationships

How To Stand Out?

Story behind product. Establishes a connection with consumers. Increases chance of support.

Successful collaborations. Strategic partnerships with other companies will help your brands image.

Fully embrace who you are. Your message has power to set people free when operating in great courage!

Provide great experiences & events for your community.

Look to fill gaps in your industry. If it doesn’t exist, that’s your opportunity to create that need.

This Or That - “If You Can’t Beat Them, Join Them.”

Do you agree with this statement?

Moose - “Self evaluate before making the move.” Take ownership of where you currently are in business or personal matters.

Nicky - Teaming up provides more resources an opportunities for successful collaborations.

Trade practices with successful business owners to enhance your own.

Ai Tools Your Brand Needs!

1) https://www.castmagic.io/?via=nicky

2) https://www.opus.pro/?utm_source=thisisnickys&code=IAMNICKY

Brand Partnerships

We are now accepting brand partnerships! If you’d like to have your brand featured on an episode, please email Nicky at Nicky@DeeperThanTheBrand.com

Listener Perks

Creator Ave: How Your Target Audience Shapes Your Branding Strategy Apr 21, 2023

Show notes

In this episode of Creator Ave, Nicky And Moose discuss the importance of understanding your target audience and how it can shape your branding strategy in the digital world. They share their own experiences and provide valuable insights on how to build trust with your audience, create effective short-form videos, and nurture potential clients.

From Navy Sailor To Content Strategist For The Stars: The Nicky Saunders Story Apr 18, 2023

Show notes

In this episode of Nicky and Moose, Moose interviews Nicky on her upbringings from the Navy to a global content creator.

Humble Beginnings

Mom was a great influence for sneakers & fashion.

Early thought process of what will make her the most money. Root for eventually finding her passion.

Lessons Learned From The Navy

Complete things when you say you’ll complete them.
Discipline and commitment.

Nicky’s Must Haves In Visual Creating

Root of video creating was influenced from music videos.

Story telling. Making sure story matches the visuals.

What Nicky Learned From Serving

Take advantage of opportunities no matter how far it was out.

Never let personal problems dictate your work.

Enjoy what you do!

Network with individuals at events.

Building of Deeper Than The Brand

Environment dictates the level of execution you have.

Recognize how you can serve people efficiently.

Take lessons from you’re upbringing to serve an audience the correct way.

Three Things For Creative Entrepreneurs

Commitment, dedication and a great team.
What’s your purpose of your brand, business, & creativity?
Scale your business and fight self doubt everyday.

Things To Avoid

Brand Confusion. Have direction for your post & creativity.

Self Doubt. Believe you belong! Stop comparing yourself to others.

Must Haves For Scaling A Business

Clear on objectives
Clear on creativity
Clear on solutions

Artificial Intelligence

Use of Ai gives buys your time back.
Can make your business more valuable when used effectively

Listener Perks

Creator Ave: Crafting a Unique And Memorable Brand Personality Apr 14, 2023

Show notes

In this episode of Creator Ave., hosted by Nicky and Moose, they discuss the importance of crafting a unique and memorable brand personality. They explore how good brands are aware of their brand personality and how it helps them easily connect with their audience in the marketplace. The hosts share some tips on how to create a brand personality and identity that connects with your audience and differentiates you from the competition.

Creator Ave is sponsored by Deeper Than The Brand

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