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    Business

    Nicky And Moose

    A weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics, and thought processes of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!

    Advertise

    Copyright: © 2021 Nicky And Moose The Podcast

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Your Personal Brand CAN Launch a Successful Business: Here's How! Jul 25, 2023
    Show notes

    In this episode of Nicky and Moose, they discuss strategies to grow & start a new brand.


    What You Will Learn


    • The status of Threads


    • How to add value to a corporation.


    • How to launch a business or another brand on top of your brand.



    What’s Poppin!


    Nicky talks about the status of Threads and how the usage rate has declined in consecutive weeks.


    Did You Know


    • Twitter has 230 million active users?


    • Threads has a million users downloading the app?


    • You can make six figures tweeting on Twitter.


    Moose highlights the discipline needed in order to be prepared for opportunities you want. He uses the American Inter Miami Soccer team as an example in their pursuit of Lionel Messi for four years, who has increased their overall value.


    Would you invest three years to make your one big move?


    Creator Of The Week


    Brock Johnson is an Instagram Coach who creates helpful quality content.


    Brock’s Focal Points For Growth


    • Niche down. You can’t appease everyone.


    • Be honest with your content.


    • Share your real values, opinions and beliefs.


    • Be yourself!



    Blueprint - Launching Businesses Or Brands Based Off Personal Brands


    • Establish great relationships to build a trusted company.


    • People will follow if you can show success from a previous product, experience or brand.


    • Building credibility takes consistent content creating for your audience.


    • Leverage the momentum that you’ve created! Look for effective ways to gain new opportunities.



    Steps For Crrating Additional Brands


    1. Build personal brand first.
    2. Have brand alignment with additional brand or business.
    3. Be intentional with creating and posting content.


    What traction & interest does your brand currently have?


    This Or That - Are We Being Pimped On Social Media?


    What are your thoughts on the current state of social media marketing use?


    • Use social media tools strategically to gain an empowering advantage.


    • Take advantage of the free tools that’s available for use.


    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: How To Invest In Your Brand Jul 21, 2023
    Show notes

    In this episode of Creator Ave, Nicky and Moose bring you a fresh perspective on personal branding and the power of investing in your brand. Discover valuable insights into building a strong team, leveraging technology, and embracing your true self. Stay tuned as we discuss key takeaways and tips to elevate your personal brand.


    To dive deeper into these topics and gain valuable insights, be sure to watch the full video


    Mastering Social Media Growth as a One-Person Show: Here’s How Jul 18, 2023
    Show notes

    In this episode of Nicky and Moose, they discuss how to strategically prepare for setting your brand up for sustainable success.


    What You Will Learn


    • The system to creating content


    • Prime day marketing tactics


    • How to grow on social media


    • How to become a one person business



    What’s Poppin!


    Nicky discusses Chat Gpt’s competitor Claude.ai. Claude offers code interpreting for free along with the ability to have larger data inputs. Their information is also more updated from the year 2023.


    Moose highlights the marketing tactics from Amazon’s Prime day. They accumulated 12.7 billion in sales from two days.


    Amazon’s Marketing Strategy


    • Host an annual event that includes with pre sale & inside looks of deals.


    • Build anticipation from your audience.


    • Partner with influencers to bring more awareness to their products.



    Creator Of The Week


    ItsRikiP


    Riki P is an insider who provides the latest information on hip hop. His content included exclusive videos, pictures an interviews from your favorite artist.

    Instagram : ItsRikiP


    Blueprint - Social Media & One Person Business.


    Dankoe Philosophy


    • Think of social media as a public note taking system to showcase your thoughts & opinions on your skills an interest. Lessons learned through life.


    • Social media is the new society. Personal brands are people of the society.


    • Distribute lessons from your lens.


    • New ways of learning is from internet content and courses.


    1) What are your thoughts on Dankoe’s perspective?


    2) Do you believe your reactions & perspectives have value?



    System Of Creating Content

    • Research
    • Perspective
    • Thoughts
    • Experiences



    How To Monetize Your Personal Brand


    1) Learn & sell a skill.


    2) Become a value creator. Gain interest , gather a perspective, then create content for distribution.


    3) One Person Business.


    • Goals. What are you leading people towards?


    • Problems. Create content on potential roadblocks.


    • Systems. Create a product on how they can solve problems faster.


    • Benefits. Market why they should care about your message.



    Brand Takeaways


    • Prioritize learning. Avoid being predictable & becoming stale in your presentation.


    • “People want to engage with brands that are going somewhere.”


    • Always strive to reach new heights.


    • “You don’t have to worry about consistency when your doing something you’re passionate about.”



    This or That - Social Media Growth Perspectives


    1) Do you have a limit on how much you want to grow on social media?


    2) How do you want your brand to be positioned?



    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: How to Build Your Personal Brand on Social Media and Engage Your Audience Jul 14, 2023
    Show notes

    In this Creator Ave, Nicky and Moose discuss how to build your personal brand on social media and engage your audience. They share valuable insights and strategies to help you succeed in growing your brand's presence. From discussing the success of Crumble Cookie to exploring ways to make money without a product, they cover a range of topics that will benefit both beginners and experienced individuals in the online space.

    Watch the full video by Clicking Here


    We Are Threading: Meta’s New Twitter Killer? Jul 11, 2023
    Show notes

    In this episode of Nicky and Moose, they discuss a new Instagram feature along with how to leverage your content successfully.



    What You Will Learn



    • What is Threads, and how we can use it.


    • Is your business ready for scaling?


    • How to differentiate yourself from competition.


    • How to successfully leverage your content.




    What’s Poppin!



    Nicky breaks down what Threads is. It offers opportunities to grow & converse with your followers. Your reach will also not be suppressed, making it easy & accessible to connect with everyone you follow.



    Moose highlighted the business model of a comedy creator & Co founder of Creator Clash. Their company lost money because of people streaming the fights illegally, which affected their goal to donate to charities.


    Is scaling always the best approach? Will your niche be successful in scaling?





    Creator Of The Week


    Nick Rich


    Nick produces insightful & helpful content on graphic design & Ai tools. He also provides inspiration to become the best creator you can be through his unique storytelling.



    Instagram: JustNickRich




    Blueprint For Success - New Instagram Feature Threads



    • “Be the change you want to see.”



    • Identify & fix gaps the gaps in your current market. Look for ways to solve problems by providing effective solutions.



    • Study your competition closely. Look to see what works well and doesn’t. From there you can add your own style that’ll make you stand out.



    • Don’t become complacent with your creativity or growth. Self assess your progress often to know how you stand against your competition.





    Leveraging Content Successfully



    • Showcase what you can do effectively with content. Use different forms of posting to keep your audience engaged.


    1. Stories
    2. Post
    3. Reels


    • Show that your an expert in your niche with confidence and consistency with your post. Be sure to use the right song & hashtags.





    This Or That - Bad Self Care?



    How do you view self care on Tik Tok? Do you see it being negative or refreshing?




    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: Building a Branding Ecosystem Jul 07, 2023
    Show notes

    Welcome to the "Creator Ave" podcast with Nicky and Moose. In this episode, we dive into the topic of building a branding ecosystem. Discover how a well-developed brand strategy can benefit personal brands, small businesses, and creative entrepreneurs. Learn about the power of collaborations, content creation, and strategic partnerships in establishing a strong brand presence. Gain insights from real-life brand examples and explore ways to overcome barriers to entry. Join us as we provide valuable tips and inspiration for brand growth and success.

    Full Video: Click Here


    MrBeast's Secrets To Becoming A Powerful Personal Brand Jul 04, 2023
    Show notes

    In this episode, they discuss how to maximize the most out your actions & brand.




    What You Will Learn



    • How to optimize your Instagram broadcast channel for engagement.



    • Mr. Beast keys to brand success.



    • Influencer marketing replacing traditional ads?



    • Difference between Mass appeal & niche focus.



    What’s Poppin!


    Nicky discusses how to maximize the most of your Instagram broadcast channel.


    1. Go deeper into a specific topic.
    2. Customize the name and look of your page.
    3. Make your first message count. First impressions are lasting impressions.
    4. Promote the channel.
    5. Create content in different formats.
    6. Keep them engaged.



    Moose discusses how Russel Brunson completed the first flight to make space tourism a reality. Marketing to a specific market for pre sale allows funding to become lucrative. “Everything you build today will be experienced in the moment.”



    Would you go to space?



    Creator Of The Week


    Justin Moore - Creator and CEO of Creator Wizard


    Helps creators monetize monetize their brand through brand deals and sponsorships. He has accumulated 5 million dollars of brand deals himself.


    Instagram - JustinMooretfam




    Blueprint For Success - Power Of Focus For Brand Success.



    • Focus on important task that will elevate your brand.


    • Remain consistent in your actions that support the success of your goals.


    • High level of production takes commitment and intentional focus



    Mr. Beast 3 Focal Points


    • Health
    • Passion
    • Business



    Questions


    Does your current focus reflect your goals?


    Do you love what you do?



    This Or That? Mass Appeal or Niche Focus?



    1) Do you rely on the actions of numbers of what’s successful or what comes natural to you for?


    2) Are you looking to stand out in your niche?




    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: How to Create Consistent Content On Social Media Jun 30, 2023
    Show notes

    Are you a brand owner struggling to maintain a consistent presence on social media? Does the thought of daily content creation stress you out amidst your busy schedule? You're not alone, and we're here to help!

    In this Creator Ave, we'll dive deep into the challenges many of us face when it comes to content creation - from creative blocks and time constraints to the nagging habit of overthinking each piece of content. More importantly, we'll share valuable strategies and tips to overcome these hurdles and make your content creation goal not only achievable but enjoyable too!


    Watch the video version: https://www.youtube.com/live/4pKXbyjfmHA?feature=share


    We Have Been Using ChatGPT All Wrong Jun 27, 2023
    Show notes

    In this episode of Nicky and Moose, they breakdown how to use Chat GPT more effectively for success.


    What You Will Learn


    • Creative strategies on marketing and releasing products.


    • When’s the appropriate time to relinquish control in business.


    • The success story of Ai influencer Mr. Grateful


    • Creating brand funnels with Ai


    • Understanding how to use Chat GPT in depth.




    What’s Poppin! - Drake’s Strategy Release of Poetry Book & Album



    Nicky - Think of creative ways to market your content & merchandise. Taking one product to market another product generates interest amongst people who support your brand.



    Moose - Hillary Super takes over the CEO position of Rihanna’s Fenty brand. “A self aware leader knows when to relinquish control.”



    Creator Of The Week


    Theresa Van Dam


    Brings a spin to sharing services and products. She has great advertising strategies that engages people with comical & educational skits.


    Instagram - Theresa Van Dam


    TikTok - Theresa Van Dam



    Blueprint For Success - Mr. Grateful’s Ai Success.



    Mr. Grateful provides valuable information on the Rebel Road Show. Check out the full interview here! https://youtu.be/p6EPrZv52QE



    • Do you know the identity of your brand?



    • Give Chat GPT as much information as possible. Use that data to create new content. Enter the analytics results to Chat GPT to receive new feedback for continuous growth.



    Use Chat GPT For


    • Video scripts
    • Captions
    • Posting times from analytics provided
    • Ebooks
    • Blogs
    • Landing page
    • To help build a business
    • Standard Operating Procedures





    Moose’s Reminders For Adding Value


    • Look to fill voids and gaps in peoples businesses.


    • Help people scale with connections you have.





    This Or That - Money Or Subscribers?


    1. Would you rather have $1 million dollars or 10 million subscribers? What’s the reasoning for your answer?



    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: A Framework For Building Your Personal Brand Jun 23, 2023
    Show notes

    In this episode of Creator Ave, Nicky And Moose share their insights on building a personal brand. They discuss the importance of brand identity, purpose, and impact, while debunking the misconception that personal branding is only for entrepreneurs and content creators. Whether you're a professional or an aspiring entrepreneur, this episode will provide you with valuable strategies to elevate your personal brand and generate income. Tune in to learn how to identify and solve problems, connect with your audience through relatable stories, and implement effective monetization strategies.

    Click here for the video version


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