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    Business

    Nicky And Moose

    A weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics, and thought processes of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!

    Advertise

    Copyright: © 2021 Nicky And Moose The Podcast

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How To Bring In New Customers And Retain Them Like Crumble Cookies Jun 20, 2023
    Show notes

    In this episode of Nicky and Moose, they discuss how to maximize the most out of your brand through customer retention & monetization.



    What You’ll Learn



    • How starting a YouTube channel right now is beneficial



    • How to make money from company products



    • Crumbl Cookie’s marketing and content strategies



    • How to reinvent your brand




    What’s Poppin! - Great Time To Be A Content Creator?



    • Lowered requirements to start monetizing from YouTube.



    • Opportunities for small creators to start, grow or expand their business and brand.



    • Having good business partners makes your exit easier when it’s time to sell.





    Creator Of The Week



    Hope & Kadero

    Instagram - Everydaywithhk



    Hope & Kadero post authentic & genuine content that show balance between trends and the realities of life. Their ultimate goal is to inspire healthy relationships with love and laughter.





    Blueprint For Success - How To Monetize Your Influence & Brand



    Crumbl Cookie’s Marketing & Social Media Strategies


    • Develop a great Social Media Strategy.


    • Leverage what each platform is geared towards. Each platform has different post strategies that are successful.


    • Pay attention to current trends to tailor your post towards relevancy.


    • Each platform needs a different content strategy plan.


    • Weekly drops with menu changes. This strategy builds interest and retains customers.


    • Remain consistent in the quality of content you produce.


    • Launch content at same time every week.


    • Leverage the reviews you get from users with sharing their story, post or comments.


    • Stand on what you believe in!



    Does your content encourage people to share it?



    Monetizing Your Influence



    • Use key words in your post from SEO to gain more visibility.



    • Affiliate marketing with companies.



    • Don’t overlook things that require organizational structure.



    • Rewardful allows you to set up an affiliate program for your business.






    This Or That - Finding Your Lane



    Moose


    • “Don’t turn what you love into labor.”


    • Stay true to what people know you for.



    Nicky


    • Reinvent yourself when needed.


    • Adjust your brand strategy dependent upon what’s current.


    • Find current articles on your niche to increase content.




    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: Mastering the Art of Documenting Life Jun 16, 2023
    Show notes

    In this episode of Creator Ave, Nicky and Moose discuss the art of documenting life and share valuable insights on maximizing your content creation journey. They explore monetization strategies, the importance of building an email list, and the significance of taking breaks. Join the conversation and gain inspiration and tips for creating engaging content. Tune in now!

    Listen to the full episode on YouTube: Link


    QUIT My Job And Became a $1 Million Graphic Designer - How I Did It Jun 13, 2023
    Show notes

    In this episode of Nicky and Moose, Marshall Fox shares his journey of humble beginnings to operating a million dollar graphic design business.



    “Show up when you show up!” - Marshall



    Marshall’s Successful Tips



    • Remain patient along the process.



    • Produce consistently at a high level.



    • Operate with integrity.



    • Analyze & track your progress for self assessing.




    • Manage your time to increase your productivity.




    Logos Should Be


    • Simple
    • Versatile
    • Memorable
    • Timeless
    • Appropriate
    • Embroidered Easily



    Framework To Make Six Figures



    1) Clarify Your Mission, Goals & Vision. Self asses skills, interest and what clients need. Break down steps needed to make significant progress.




    2) Set Up Your Business & Systems


    • Setting up a CRM. Dubsado or Honeybook.
    • Professional email




    3) Clarify Marketing & Messaging


    • Who values what you do?
    • Who has the resources to pay you what you’re worth?




    4) Present Yourself As A Premium Service Provider.


    • Social media
    • Website
    • Marketing
    • Email
    • Consultations



    5) Creating Packages


    • Create different point structures for clients.



    6) Develop A Six Figure Process


    • Beginning to end detailed format.
    • Client portal
    • Set expectations
    • Define everything upfront



    7) Relaunching


    • Doing the 6 steps as a premium service provider.




    Marshall’s Tools Recommendations For Designers


    • Wix
    • Midjourney
    • Photoshop Beta Generator Fill
    • Dubsado
    • Honeybook





    Time For A Website?


    1. Does your business call for it?
    2. Having a website shows what value you bring.





    Book Recommendations



    1) Burn Your Portfolio - Michael Janda



    2) Pocket Full Of Do - Chris Do



    3) Oversubscribed - Daniel Priestley



    4) Creative Strategy & The Business Of Design - Douglas Davis



    5) Win Without Pitching Manifesto - Blair Enns




    Socials


    Instagram - Marshall Fox


    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: The Role of Innovation For Personal Brands Jun 09, 2023
    Show notes

    In this episode, we dive into the crucial role of innovation for personal brands. Join us as we explore the mindset, behaviors, and driving force behind successful personal brands, and discover the captivating stories of the people and brands we all know and love.


    Full video: https://www.youtube.com/live/oTxSH-SzXHo?feature=share


    Sponsored by Deeper Than The Brand


    How To Be A Full-Time Content Creator: A Guide For Beginners Jun 06, 2023
    Show notes

    In this episode of Nicky and Moose, they discuss how to effectively brand or rebrand your business with intentional strategies.


    What You Will Learn


    • Branding Vs Rebranding
    • Skills For Full Time Content Creating
    • What Collaborations With Creators Looks Like
    • Strategies To Grow Your Brand





    What’s Poppin!


    Nicky shares her thoughts on how Vidiq has an advantage over ChatGPT. Vidiq has the ability to write detailed scripts for YouTube primarily. You can also create and download videos for B-roll from the voiceovers produced with this game changing Ai tool. To learn more, visit the website with the link below.


    https://vidiq.com/nickyandmoose/



    Moose shares how Adidas made 170 million in revenue from leftover Yeezy products even after his antics were viewed bad in the publics eye. He also shares the importance of assessing the risk of collaborating with creators that can provide high revenue.



    Creator Of The Week


    Corey B.


    Corey repurposes entertaining side by side videos about food combinations! Check out his videos that generate high amounts of views on his platforms below.


    Instagram - Corey B

    Tik Tok - Corey B




    Blueprint For Success - Rebranding Or Evolving?




    Rebranding Changes


    • Audience
    • Message
    • Values & Beliefs




    Focus Strategy For Your Brand


    • Visibility
    • Make target audience clearer
    • Strong brand message
    • Content
    • Distribution
    • Refined messaging




    Necessities For Full-Time Content Creating


    • Product development. Need transactions.
    • Storytelling and branding marketing. How does your brand differentiate from competitors?
    • Know how to sell & convert services into sales.
    • How to speak effectively to your audience.
    • Leadership. Where are you leading your audience?
    • Have fun with it!





    This Or That - Can You Teach Success?



    Questions


    1) Do you believe you can teach success?


    2) What are your thoughts on the mindset of a successful brand being duplicated?



    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: The 80-20 Rule - A Simple Yet Powerful Tool for Creators Jun 02, 2023
    Show notes

    In today's Creator Ave, Nicky And Moose are discussing the 80-20 rule and how it can be a powerful tool for creators.


    For those who may not be familiar, the 80-20 rule is a principle that states that roughly 80% of effects come from 20% of causes. In other words, a small amount of effort can often lead to a disproportionately large impact.


    As creators, we can use this principle to our advantage by focusing our efforts on the most impactful 20% of our work. This can help us to maximize our success and get the most out of our creative efforts.


    In this video, we'll be exploring some practical ways that creators can use the 80-20 rule to improve their work and achieve their goals. We'll also be sharing some success stories from creators who have used the 80-20 rule to take their careers to the next level.


    Is The Creator Economy Really Fake? May 30, 2023
    Show notes

    In this episode of Nicky & Moose, they discuss what’s needed in order to maximize the most out of your value.



    What You Will Learn


    • Dj Khaled’s Marketing Scheme


    • How To Increase Your Brand Value


    • How To Price Your Brand


    • How To Prioritize Important Business Dialogues




    Creator Of The Week



    Don Cuddles


    Nicky’s dog Don Cuddles has emerged on Instagram to showcase his pawsome adventures! Be sure to follow for more behind the scenes clips.


    Tik Tok - Don Cuddles



    Blueprint For Success - Value In Brands & Business


    • Build interest before introducing a product to potential customers. Spend intentional time on developing a marketing plan.



    • Have a business behind your social media accounts. Generate business behind the following you’ve built.



    • Can your content help bring more awareness to a product with your loyal following?



    • Have a vision and mission statement for your brand. That’s a key component for consistent focus & growth.



    • “People are gravitated towards the experience you can provide.”



    • Do you have evidence that supports the asking price of the value being offered?



    Your Content Should Display

    • Great energy
    • A Storyline
    • Call To Action
    • Interest To Viewers
    • Story Telling
    • An Illustration Of How You’re Different.




    Pricing Your Brand


    • Underpricing your product can create uncertainty.


    • Correct pricing attracts ideal audiences that will use and benefit from your service.





    This Or That - Are 50/50 deals the Most Fair?



    • What do you deem valuable?
    • Evaluate opportunities with the bigger picture in mind.
    • 50/50 is ideal when it’s fair for both parties.
    • What are your thoughts on 50/50 deals?




    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: Building Your Team for Brand & Business Growth May 26, 2023
    Show notes

    In this episode of Creator Ave, Nicky and Moose dive into the topic of building a team for brand and business growth. They provide unique insights into the mindset, behaviors, and driving force behind successful people and brands.

    Key Takeaways:

    1. Partnerships and Collaborations: The hosts emphasize the value of partnerships as a way to build a team. They highlight that partnerships can be as effective as traditional hiring and stress the importance of finding people who align with your vision and are reliable.
    2. Clear Communication and Responsibility: Nicky and Moose discuss the significance of clear communication within a team. They emphasize the importance of taking responsibility for mistakes and avoiding blame-shifting. Stepping up and admitting errors creates a supportive and productive team dynamic.
    3. Finding the Right Team Members: The hosts discuss key attributes to consider when selecting team members, such as reliability, alignment with the brand's values, and a balanced focus on both community and business. They also mention the potential of joining existing teams if building your own proves challenging.


    Tune in to this episode to gain valuable insights on team-building strategies that can accelerate personal brand and business growth.


    Why Can’t I Be Vulnerable: Our Mental Health Journeys May 23, 2023
    Show notes

    In this episode of Nicky and Moose, they create a safe space for discussion about mental health.



    What You Will Learn


    • Behaviors To Avoid


    • Successful Behaviors




    “How you think about things, will drive your behaviors.”




    Things To Avoid


    • Overthinking
    • Doubt
    • Fear




    Nicky & Moose Takeaways



    • There’s no age limit in regards to working on your mindset!



    • Slow progress is better than no progress. Strive for improvement each day.



    • Understand that everything has a process to becoming better. Acknowledge where you’re at currently, then begin to build intentionally from there. Don’t be afraid to move forward.



    • “Don’t allow people to penalize you for your growth and success. Whether it’s big, small or indifferent, find ways to be happy for others.”



    • Learn to become comfortable in vulnerability with people you trust.



    • Keep communication open with people who care about you.




    Questions



    1) What are you doing for the betterment of your mind? Your mind is a muscle that needs exercising!


    • Mind Strengthening Exercises?
    • Daily Routines?



    2) How would you currently rate your mental health on a scale of 1-10? What actions would you incorporate to improve or maintain your score?



    Listener Perks

    1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

    2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

    3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.


    Creator Ave: Brand vs. Business - What to Build First May 19, 2023
    Show notes

    In this episode of Creator Ave, Nicky and Moose discuss the age-old question of whether to focus on building a brand or a business first. They dive into the importance of both aspects and provide valuable insights on how to approach this dilemma.

    Key Points:

    1. The Power of Branding
    2. The Significance of a Sustainable Business Model
    3. The Role of Content and Audience Engagement


    Creator Ave is sponsored by Deeper Than The Brand


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