Nicky And Moose

Latest Episodes:

The Ultimate Guide to Increasing Prices - When, How & Why Mar 07, 2023

Show notes

In this episode of Nicky and Moose, they discuss when & how to successfully increase the price for your services. They also provide what your brand needs to reach the fullest earning potential.

What You Will Learn

Benefits of using Ai technology technology for social media coaching.

FTC warning regulations in regards to Ai.

How & when to raise your prices.

How to monetize your passions.

What’s Poppin! - Having Ai For A YouTube Coach?

Nicky breaks down how software companies are evolving with the integration of Chat GPT in their business. Having Ai help can make your social media content creation process easier. From video words, descriptions, scripts and captions for your content. vidIQ is a company that provides those services.

Moose brings awareness to the new FTC (Federal Trade Commission) guidelines issued towards marketers using Ai technology.

Creator of the Week - 19Keys

19Keys has appearances in fashion shows, Tv premiers, and collaborations with EYL. He has also launched High Level Conversations on YouTube which has generated 22million views, 12 million watch hours and 1/2 billion impressions.

He covers topics about knowledge of self, business an encouraging men to operate in masculinity.

Instagram - 19Keys

Blueprint For Success - When & How To Raise Your Prices.

Value Increasing Necessities

Consumers will pay if they value the products.

“Prices are what someone is willing to pay for something.”

Don’t be afraid to add more to your service. Over deliver to your customers.

Increase Prices Without Adding Value

Find common ground of supply and demand to determine your price.

Finding your starting prices for services can result in trial an error.

Adding a new layer of your business that satisfies need for growth.

Overcoming Fear Of Price Setting

Have confidence!

Know where you stand in marketplace.

Value what you bring to table.

Build more value to become more comfortable.

Knowing your brand credibility.

Constantly revisit how you position yourself after receiving yes.

Provide quality.

Existing Clientele Price Adjusting

“Raise prices when new clientele comes in.” You’re now an expert, not service provider.

Control supply and demand so you won’t get taken advantage of.

Don’t mess up their current experience. Explore strategies that keeps grandfathered in customers happy.

This or That - Monetizing Your passion?

What are your thoughts when it comes to monetizing your passion?

Find a balanced mindset and fulfillment in how and what you’re posting.

Express yourself on content freely without giving into the pressure from critics.

Branding Questions

1) How are you being unique to create the demand in your business?

2) What packages does your business currently offer? Do you feel comfortable in your presentation to attract clients?

3) Are you doing something because it’s you’re passion? Or because it’s popular?

4) Are you able to rewrite your mindset to shift mentalities or perspectives when unproductive results are exemplified?

5) How is your brand perceived from others?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Do you want to have your video rank on YouTube and have your own Youtube Coach? Check out VidIQ. Its the #1 YouTube tool Nicky and Moose use on their channel: https://vidiq.com/nickyandmoose

3) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

4) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave: Active Growth vs. Passive Growth Mar 03, 2023

Show notes

In this episode of Creator Ave, Nicky and Moose discuss the difference between active growth and passive growth. Mostafa defines active growth as actively testing things out, intentionally positioning oneself, and moving with a sense of urgency, while passive growth involves slowing down and reconsidering one's actions. However, they also point out that there is no right or wrong growth style, and it's important to know what works for you.

Takeaways:

There are seasons of active growth and passive growth, and it's important to recognize which one you are in.
Active growth involves actively testing things out and intentionally positioning oneself, while passive growth involves slowing down and reconsidering one's actions.
There is no right or wrong growth style, and it's important to know what works for you.
When the environment shifts, it's important to adjust your mentality and redefine your approach to growth.

Knowing whether you are in a season of active or passive growth can help you better understand how to approach your personal growth journey. By recognizing what works for you, you can avoid stagnation and continue to evolve in your personal and professional life. So, take the time to reflect on your growth style and make adjustments when needed.

Stay At Home Dad Turned 7 Figure YouTuber | Glen Henry Story Feb 28, 2023

Show notes

In this episode of Nicky and Moose, guest Glen Henry discusses his journey of successfully rewriting the narrative of being an effective father.

Glen Henry’s Success Tips

Don’t take things for granted.
Find ways to engage with your audience where they currently are. Spend time throughly researching.
Find an accountability partner.
Listen intentionally.
Make the necessary adjustments along the journey.

16:23 - “Your story has power to give someone freedom they thought they never had. There’s power in transparency!”

20:55 - There’s a process for growth. Remain patient and consistent in all phases of the journey.

37:40 - “There’s power in connecting with your audience!” Your audience will feel seen and heard when you’re able to relate to them.

48:20 - Discussion on successfully navigating & leveraging brand deals.

55:06 - “Enjoy the season when you’re low in numbers”. Remain encouraged and positive in the beginning phase of releasing content. Consistency will be the key ingredient for growth.

Things To Consider When Starting A Brand

Brand Identity
Brand DNA
Mission Statement
Brand Story
Target Audience
How To Connect With Them
Why They Follow You
What They Need From You

Questions

1) Does your actions match your beliefs and values?

2) Do you have someone that holds you accountable to keep growing?

Book Recommendations

1) Deep work by Kyle Newport

2) Building A Story Brand By Donald Miller

3) Ride Of A Lifetime By Bob Iger

Socials

YouTube - Beleaf In Fatherhood

Instagram - BeleafMel

Listener Perks

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave: How To Build Your Brand Credibility Feb 24, 2023

Show notes

In this episode of Creator Ave, we discuss the importance of brand credibility and how it can be built through attention-grabbing techniques and high-quality visuals.

Key Takeaways:

Brand credibility is the believability of the product information contained in a brand, and it can be enhanced by applying the same principles that make people attracted to a brand.
To capture the attention of the audience, brands need to pay attention to call to actions, words, content, colors, and wordplay, and break down their actions three times a day to identify what motivates them.
Reverse engineering one's own actions, being transparent about one's journey, and maintaining professionalism and attention to detail can increase brand credibility.
High-quality visuals are necessary to convey that the brand has it together, which leads to better engagement and more sales.
A combination of organic and high-quality content is necessary to build relationships and create a sense of connection with the audience. Brands can incorporate culturally relevant sounds, moments, and people in their marketing to show that they understand the audience.
Brands need to be mindful of who they are working with and what they are promoting to ensure their reputation is not tarnished when using influencers.

How To Leverage Your Skills Like The Rich Feb 21, 2023

Show notes

In this episode of Nicky and Moose, they discuss how to take advantage opportunities that will leverage your business and brand.

What You Will Learn

New IG features
Effects of new CEO of YouTube
Super Bowl Business Opportunities
How To Successfully Leverage Your Opportunities

What’s Poppin

Nicky shares he thoughts on the new IG feature called channels. It’s a broadcast chat that provides an advantageous way of building a community for your niche. Also has opportunities for strategic releasing of content, merchandise and or exclusive deals.

Moose shares the positive effects of hiring a new CEO for YouTube. He believe he advocates for new creators with the support of YouTube shorts and plus.

Creator Of The Week

Codi and Tommy Oliver. Founders of Black Love.

Instagram - Black Love

Black Love provides insight on the work to marriage successful. They’ve been able to take a statistic and bring more awareness and transparency that speaks against the narrative of marriage.

Blueprint For Success - Leveraging Opportunities

Exposure Results

Rihanna’s numbers increased becoming the #1 streamed artist globally with 118 million views.
Gained 3 million followers.
Fenty products receiving more sales.
Re-engage with people who have been apart of your journey.

How Can You Secure What You’re Worth With Leverage?

Creating opportunities for different avenues in your business.
Non paid opportunities can benefit your brand in gaining new customers.

Benefits of Creating a Docu-Series

Monetary opportunity with subscription based viewing.
Gain more followers for your brand.

This Or That - Nicky And Moose Share Pros & Cons of Business Control

Nicky - Is having too much control bad for your business? Micromanaging can have effects on trust and moral of your employees.

Moose - Control in the beginning is necessary because of the risk being high. Good foundations need establishing up front. With control comes great responsibility over task needing completion.

Thoughtful Takeaways

Education of business & leverage opportunities allows you to make effective decisions that can benefit your business and brand.

There are ways to continue growing despite currently having a large following.

Don’t leverage what you’re not ready to maintain.

Apply principles in the correct context.

You can’t learn from your mistake if you’re denying it. Own up to what needs correction.

Listener Perks

Creator Ave: The Collaboration Guidelines - How To Collaborate Feb 17, 2023

Show notes

In this episode of Creator Ave, Nicky and Moose talk about the benefits of collaboration and how it can help individuals and organizations complete their blind spots by utilizing the diverse skill sets and talents of different people. However, they also highlight the lack of guiding principles or rules for effective collaboration and how this can lead to unsuccessful collaborations.

Nicky and Moose stress the importance of being selective in collaboration and having clear mutual benefits. They share their personal experience of being approached for collaboration without a clear idea of how it could be mutually beneficial. Moose emphasizes the need for collaboration to be a value-driven process and not just a way to gain exposure or benefit one party more than the other.

Sponsored by Deeper Than The Brand: Join Deeper Than The Brand's Content Creation Course Bundle: https://www.deeperthanthebrand.com/

This Army Vet Went From Making $7 to $500K A Month with Rochelle T. Parks Feb 14, 2023

Show notes

In this episode of Nicky and Moose, Rochelle T. Parks shares her journey from being an Army Veteran to building an optimal health business brand.

Blueprint To Success

“Get in action!” Figure out your strategy along the way. The perfect vision or structure you desire doesn’t happen overnight. Start now!

Stop being stagnant with information you’ve learned an experienced. Use that to market yourself and build credibility.

Create a schedule or system to help you remain consistent in reaching your goals. Consistency is vital to building trust amongst the community your building.

Footsteps For Successful Brand

Build a productive team.

Have people in your circle that believe in you.

Setting the right price for your products.

Remain encouraged to push forward from successful confirmations along the journey.

How To Build Belief In Your Services

Serve people at the highest level possible.

Market the results from your services. The people you’ve helped are your credentials.

Help people accomplish the vision they have for themselves.

Three Daily Fitness Tips

Drink water in half your body ounces.

Eat one Salad a day or every other day.

No food addictions!

Questions

1) What value are you bringing to customers?

2) What value does your product offer?

3) What can people expect from you once they invest in your program?

Three Book Recommendations

Eat This And Live - Don Colbert

The Priority Has To Be You - Rochelle T. Parks

You Owe You - Dr. Eric Thomas

Rochelle T. Parks Socials & Masterclass

Free Masterclass every Tuesday at 8pm

https://www.sasmasterclass.com/nickyandmoose

Text 240-650-9140 to join the text community.

Instagram - Rochelle T. Parks

YouTube - Rochelle T. Parks

Listener Perks

Creator Ave: How to Future Proof Your Brand & Business Feb 10, 2023

Show notes

In this episode, Nicky and Moose discuss how to prepare for the future and make sure your business is resilient in the face of unexpected events such as a pandemic or recession. They talk about the importance of converting physical products to digital products, making sure you have the right technical skills, positioning your brand as a need rather than a want, and staying ahead of industry trends. They also discuss some "cheat codes" for preparing for the future, such as tracking the market cap of your industry, and building resources that require higher-paying jobs.

Takeaways:

It is important to be prepared for unexpected events such as a pandemic or recession
Converting physical products to digital products and having the right technical skills can help you make the transition
Positioning your brand as a need rather than a want is key to staying relevant and essential in tough times
Keeping an eye on industry trends can help you stay ahead of the curve
Tracking the market cap of your industry can give you an indicator of what's happening in your industry and whether you need to make adjustments to your business
Incorporating elements into your business that create higher paying jobs can attract a different caliber of person and create more sustainable jobs in the long-term

Preparing for the future is essential for any business. It's important to have a plan in place in case of unexpected events, position your brand as a need, stay ahead of industry trends, and track the market cap of your industry. Building resources that require higher-paying jobs can also make your business more resilient and sustainable in the long-term.

If you enjoyed this episode, be sure to subscribe to Nicky And Moose and share it on your social media channels to stay up to date on the latest tips and strategies for building a successful brand/business.

I Will Pay You To Be Authentically You Feb 07, 2023

Show notes

In this episode of Nicky And Moose, they discuss how brand and personal success are found in being your authentic self.

What You Will Learn

How the cost ChatGPT affects future use.

How to adjust business models for success.

Tabitha Brown

How to differentiate loyalty and elevation.

What’s Poppin

Nicky discusses ChatGPT’s decision to putting a price tag on their product. Features of faster processing, usage during peak hours, and priority access to new updates are included in subscription. Is it worth $20 a month to you?

Moose breakdowns the development of ChatGPT’s business model due to early success and how they could possibly leverage tiers. He also discusses Meta losing 13 billion operating dollars in reality labs. Are you willing to go all in on your brand? Stay dedicated to your vision while avoiding distractions!

Creator Of The Week

Ronne Brown has become the first solo female host on EYL podcast. She also dedicates her work to helping women in business, branding and lifestyle!

Socials:

Instagram - Ronne Brown

Blueprint For Success - Tabitha Brown’s Success Model.

Discussion of her humble & obedient beginnings that has brought forth great success.

Continue being obedient in task needed for success.

Are you seeking God an allowing him to direct your path to elevation.

Execute on the ideas you have for your business and brand, despite having little success at the time.

Your videos have impact on whomever come across them. Your body of work will encourage people to stay on your platform once your audience grows.

Don’t lose your identity in collaboration.

What you think of yourself is vital to the success you experience. Be authentically you!

Socials:

Instagram: Tabitha Brown

YouTube: Tabitha Brown

TikTok: Tabitha Brown

This Or That - Loyalty vs Elevation

Shaq’s story of being loyal to and elevating his friends at the same time.

Set the blueprint for friends to get on the same success page as you. Failure to do so can set you backwards.

Support your friends and day ones without suffering the success you’re working to accumulate.

Find a crowd you can elevate with if you’re friends aren’t willing to do so.

Sponsorship Request For Pocast

Email Nicky: Nicky@deeperthanthebrand.com

Listener Perks

Creator Ave: 3 Steps to Build Your Brand Content Strategy Feb 03, 2023

Show notes

In this Creators Ave, Nicky And Moose discuss the challenges people may face when creating content for their personal brand or business on social media, and how to overcome them with a clear and well-established content strategy.

Takeaways:

The importance of determining the goal and purpose for being on social media before creating a content strategy
The balance between showing a personal side and promoting the business on social media
How consistency and knowing exactly what you're doing can lead to success with content

For more information, visit the full episode: https://www.youtube.com/live/XA7DOGXMN_M?feature=share

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