Nicky And Moose

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**Nicky And Moose**

A weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics, and thought processes of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!

Latest Episodes:

From Instagram To Mainstream Jan 31, 2023

Show notes

In this episode of Nicky & Moose, they discuss the journey and necessities of a successful content creator brand.

What You Will Learn

How Tik Tok promotes viral videos.

M&M’s brand imaging change effects.

How Instagram comedian pivoted to 7-figure tour.

How to engage more with your followers with systems and strategy.

What’s Poppin!

Nicky - Forbes article that was released shows views on the For You Page aren’t organic as advertised. Employees being able to push and promote certain videos can place creators using the app in the dark not knowing what to expect moving forward.

Moose - M&M’s marketing takes a new direction by replacing candy mascots with spokesperson Maya Rudolph. The goal is to bring more inclusion & diversity for brand imaging. Maya will be trusted to champion the values of the company. Making changes around the Super Bowl is great for announcing major changes to a brand to a massive audience.

Creator Of The Week

Wall Street Trapper, Leon Howard, earns creator of the week with the release of his series ‘Building Of The Brand’.

He provides a personal experience and journey in showing the steps he took on building his brand. Including

Front loading content.
Merchandise
Studio
Taxes

Blueprint For Success

Druski is highlighted this week to share his journey of small beginnings to making major headlines across social media platforms. Listed below are key points that will make your brand improve for success.

Taking leap of faith to break out on your own.

Silence the doubt and get out of your comfort zone.

Continue to work hard and consistently in times where you don’t have full control.

Expanding reach to give people a live presence. Instagram or Facebook Live.

Bridge the gap you have. Develop systems that makes you well rounded in your niche.

This or That - Tik Tok CEO talks on privacy settings and limitations from ages 8-13 on the app.

Do you believe in the owners restriction limitations?

Do you believe in your product that’s being produced?

“Modern day warfare comes from using technology. Certain content reaches different parts of the world.”

Questions

1) Are you creating content or series that people look forward to each week?

2) What’s your content planning strategy?

3) Are you taking ownership of what your consuming?

Takeaways

Cater to your audience and success will come abundantly.

Take leaps of faith into endeavors that will bring more success to your brand!

Have a series topic when it comes to content strategy.

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave: How To Differentiate Between Free And Paid Content Jan 27, 2023

Show notes

In this Creators Ave, Nicky And Moose discuss the blurred lines between when content or services are free and when they are paid. They specifically focus on how this concept applies to business owners who are service providers. They share their own experiences and provide insights on how to draw the line between free and paid content and services.

Takeaways:

Business owners and content creators need to be clear on what they give away for free and what they charge for in order to be successful.
There may be some tangible and intangible criteria to consider when determining what is free and what is paid.
One potential business model for service providers is the three, two done-for-you models where you give away your methods for free but create a paid version where you do it for the person.

This episode provides valuable insights for business owners and content creators who are struggling to draw the line between free and paid content and services. It highlights the importance of being clear on what you give away for free and what you charge for in order to be successful.

For more information, visit the full episode: https://www.youtube.com/live/1RgXKIrk1cE?feature=share

The 12 Ways to Monetize Your Content Jan 24, 2023

Show notes

In this episode of Nicky & Moose, they discuss how to generate revenue on YouTube, along with the mindset needed to build and sustain success.

What You Will Learn

Why there’s a decrease in podcast.
4 million Dollar YouTube Success Plan
True Formula For Success Or Going Viral.

What’s Poppin!

Nicky - Discussion of how to overcome struggles of exposure for new an existing podcast. With discoverability being challenging from an audio perspective, consider joining or creating a podcast network.

Moose - Discussion and breakdown of Flo-Rida winning his lawsuit against Celsius that was worth 82 million dollars. Pay close attention to contracts you sign! Failure to do so could result in loss of wages.

Creator Of The Week

Glenn Harry shares what drives him to be great in his everyday actions. He believes when proving what you believe, you empower people to have courage to take action & believe for something. “There’s value in proof.”

Tik Tok - Beleaf N’ Family

Instagram - BeleafMel

YouTube - Beleaf In Fatherhood

Blueprint For Success

How YouTuber Ali Abdaal generates revenue.

YouTube Ad Cents
Amazon Affiliates
Affiliate Income
YouTube Sponsorships
Podcast Ads & Brand Deals
Email Newsletter
Instagram & Tik Tok
Merchandise
Digital Products
Skill Share
Self Hosting Courses
Cohort courses

This Or That - Rick Rueben’s take on the formula for success?

“Put great things out and hope for the best.”

What are your thoughts on the formula for success?

Takeaways

You’ll eventually see the fruits of your labor with consistency & perseverance.

Learn from your mistakes an apply lessons learned moving forward.

When raising your price, include a description of the value that justifies it.

Questions

What stumbling blocks are hindering you from having success.

Listener Perks

Creator Ave: What Should Your First Video Be When Starting A Personal Brand Jan 20, 2023

Show notes

In this Creator's Ave, we discuss the role of video content in personal branding and share tips for creating compelling and engaging videos for your audience.

Takeaways:

The importance of video content in today's online landscape
How to plan and structure your video content for maximum impact
Strategies for promoting your video content and reaching a new audience

Video content is an essential component of personal branding in the digital age. By planning and promoting your videos effectively, you can reach new audiences and build a strong personal brand.

For more information, visit the full episode: https://www.youtube.com/live/xb8pD_85zLQ?feature=share

The Secret to Viral Success: The 8 Million Followers Blueprint Jan 17, 2023

Show notes

In this episode of Nicky & Moose, discuss the mindset needed to organically grow your social media presence.

What’s Poppin!

Nicky - Discusses the future of content creation brands and how Chat GBT helps build foundations & production of social media post.

Moose - Shares how to turn tragic events into business opportunities, the importance of having a good team around you, & not overlooking the legal logistics of your ideas to secure your financial future.

Things You Can Live Without

1) Saying “Happy New Year” after the first week of January.

2) All the gyms being packed in the beginning of the year.

3) Lucky charms introducing a s’mores flavor.

25:34 - Story of Keith Lee social media come up.

29:02 - “Authenticity and originality will prevail.” Be you! People can tell when a facade is being put up.

This Or That

Which do you believe brings more success to your craft. Hard work or talent?

Questions

1) Do you have a purpose that’s bigger than money?

2) Are you relatable and organic in your videos?

Takeaways

Build trust with your audience to capture opportunities when presented.

Remain humble throughout your process! Even if results haven’t yielded yet.

Listener Perks

The Unexpected Marketing Strategy That Made Him Millions w/ Nehemiah Davis Jan 10, 2023

Show notes

In this episode of Nicky & Moose, guest star Nehemiah Davis shares brand identity principles that’ll elevate your brand.

What You Will Learn

What effective mentorship looks like.

Types of collaboration

How to effectively market your brand.

How to optimize your tools and resources.

How to gain visibility for your brand.

3:58 - “Once your mind is expanded to a new concept or idea, it’s hard to go back to a standard way of thinking.” Exposure is needed for growth! Don’t be afraid to change your surroundings in order to learn & grow.

15:07 - “Branding and marketing is a marriage.” When it’s time to get something done, will people think of your brand?

42:05 - There is power in collaboration! Teaming up with other brands connects you to a new audience furthermore exposing and expanding your brand.

50:05 - Nehemiahs advice on having a work life balance.

53:15 - “You are one connection away from changing your business.”

Takeaways

Things take time to develop and manifest. Remain patient throughout the process.

Exposure equals expansion.

Brands need effective marketing and brand awareness for elevation.

Three Book Recommendations

7 Habits Of Highly Effective People - Napoleon Hill
Think And Grow Rich - Napoleon Hill
Better Way To Live - OG Mandino

Socials

Instagram : NeoDaviso

Listener Perks

From Homelessness to Bestselling Author: An Interview with Dr. Eric Thomas Jan 03, 2023

Show notes

In this episode of Nicky & Moose, alongside Dr. Eric Thomas, discuss the principles used & lessons learned for growing his brand an elevating his business.

What You Will Learn

How to effectively leverage yourself and brand.

Branding towards certain demographic.

How to communicate with clarity.

How to effectively have a work/life balance.

Takeaways

“Branding is about visibility.” Don’t be afraid to put yourself and products out for the public.

Have collaborations to effectively expand your brand. Look for individuals who have brands that can promote your business.

Know which opportunities to engage in that’ll grow your brand. Count the cost of engagement.

“You must spend money in order to grow and have people take your business serious.”

Make sure that your character can sustain your “blow up” growth.

“The ability to reason and compromise is what keeps a team together.” Never let pride or ego come between the ultimate goal.

Questions

1) What framework is needed to accomplish the main goal you’ve set?

2) How are you managing what you currently have? What improvements need to be made to continue growing?

Listener Perks

The 2022 Lessons Learned In Branding And Business Dec 27, 2022

Show notes

In this episode of Nicky & Moose, they recap the best lessons from 2022 and provide what to expect in 2023.

What You Will Learn

Social media trends for 2023.
What’s being applied in 2023
What to apply when building a brand at the beginning of the year.
How to effectively build connections and bring different perspectives to your community.

What’s Poppin!

Nicky shares her thoughts on social media trends targeting Gen Z users. This upcoming year has an emphasis on creating in person connections with your favorite influencers.

Moose shares his thoughts on the progression of online services offered. It’s important to learn about or seek out opportunities that can accelerate work flow & transform your business world.

Things You Can Live Without

Kim Kardashian saying “we need to work harder.”
Usher “Watch This” meme.
The Will Smith infamous slap memes.

2022 Blueprint Lesson Recap

38:50 - The importance of understanding creators economy.

Hire individuals with the intent of them becoming a leader.

Make sure that everyone on the team is successful in every aspect.

Have a game plan that connects the branding and business aspects with your creative side. Implement a strategy to have a healthy balance.

Collaborations take time to develop! Stay consistent in your approach taking one day at a time.

Marketers have important role to promote the vision and build trust amongst other companies an audiences.

Questions

1) What are you doing to improve your mental strength going into 2023?

2) Whats your biggest takeaway from 2022?

3) What are you looking forward to implementing in your brand for 2023?

Listener Perks

Building Credit from the Ground Up: A Guide with Terri Couser Dec 20, 2022

Show notes

In this episode of Nicky & Moose, alongside Terri Couser, breakdown effective business strategies, how to build business credit and leveraging your business on social media for revenue.

What You Will Learn

How to create multiple content on social media.

Small business owner necessities.

Entrepreneurial tips.

Reading & understanding analytics.

How to save and build your credit.

Knowing when to use business credit.

15:03 - Discussion of why on fleet and business cards from companies are beneficial.

18:01 - The importance of making your business official. Incfile or Incorporate are great resources.

37:41 - Never be afraid to giveaway your content. “Experts never run out of content.” People having access to your material provides growth opportunities to build a community.

43:22 - Breakdown of what’s needed to transition from personal to business credit successfully.

53:45 - Terri’s social media hack for spreading content throughout different platforms.

1:04:22 - “You can’t expect to go to the next level without investing in yourself. Change your exposure!”

Takeaways

Work with what you currently have until you can get what you want.

Study your craft to implement every facet there is.

Questions

Are you showing up for your customers and community regardless of how you feel?

When’s the last time you invested in you?

Four Book Recommendations

Stop Trying To Act Rich - Thomas J. Stanley

Four Hour Work Week - Tim Ferriss

Good To Great - Jim Collins

48 Laws of Power - Robert Greene

Terri Couser Socials

Instagram - Terri Couser

YouTube - Terri Couser

The Cost of Success: How Much it Takes to Join the Ranks of Elite Entrepreneurs Dec 13, 2022

Show notes

In this episode of Nicky & Moose, they discuss the how to effectively get into and stay in powerful entrepreneurship rooms.

What You Will Learn

How digital Ai went viral

How to go around barriers created for your audience.

The cost of getting in and being effective in important rooms.

What’s Poppin!

Nicky shared her thoughts about Ai art going viral an issues that arose from it.

Moose shares his thoughts on Aaron judge signing an extension with the New York Yankees. He explains how to create a bidding war by using negotiation tactics.

Things You Can Live Without

Relationship guru Derrick Jackson announcing divorce on Instagram.
R Kelly making another album.
Hearing things about crypto news. Lawsuits, suing etc..

24:32 - Importance of listening to audience an taking action to get it done. Let your audience know their thoughts are valued.

38:10 - “Have value to offer once you enter rooms you worked to get to.” Be sure to stay ready in your craft, in order to effectively network when the opportunity presents itself.

Takeaways