Show notes
In episode 126, MSL Talk hosts its first live broadcast with panelists Ruth Phillips, Michael Kahn, John Caskey, and Brian Bischel. The conversation centers on enhancing communication skills within MSL teams, tackling deficiencies, and engaging effectively with KOLs and HCPs. The panel discusses internal communication challenges, the misalignment of goals in Medical Affairs, and strategies to combat remote communication fatigue. They explore the impact of digital tools, including social media and AI, on MSL engagement. Audience polls provide insights into stakeholder challenges, and panelists offer solutions for unresponsive stakeholders. The episode concludes with future trends in MSL communication.
The MSL Talk Podcast and Momentum Events teamed up for a first ever LIVE broadcast at the Medical Affairs Xcellence Summit, Philadelphia, PA. The live panel discussion was moderated by MSL Talk Host Tom Caravela and the topic was "Master Communication Skills to Improve Business Relations, and MAXimize Internal and External Engagement". Panelists included Bryan Bishel, Ruth Phillips and Michael Kahn.
The panel discussed:
👉 Training practices, techniques and trends that have been effective in developing communication skills for cross functional influence
👉 What skills need to be developed better for new or even seasoned professionals
👉 How professionals can position themselves better when contacting KOLs, DOLs and HCPs in general, gain better insights and create lasting relationships
👉 How an IIT program helps to drastically improve KOL engagement
👉 What engagement will look like in the next 5 years and what new trends might emerge.
The podcast is available through the links below:
️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn
️ ️ 〰️ Apple: https://lnkd.in/egSthAz
️ ️ 〰️ Stitcher: https://lnkd.in/eqB-2wb
📣 Now on YouTube 📣
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📣 Now on Instagram 📣
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https://www.instagram.com/msl_talk_podcast/
MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.
#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical
(0:00) Introduction to the first live broadcast of MSL Talk
(1:04) Overview of the podcast and live broadcast details
(2:13) Introduction of the topic and panelists
(3:27) Communication training practices and techniques
(7:52) Addressing deficiencies and skills development in MSL teams
(13:48) Strategies for engaging with KOLs and HCPs
(18:27) Poll question and discussion on team presence options
(20:00) Poll question on internal communication challenges
(21:19) Audience feedback and discussion on internal communication
(23:34) Misalignment of goals and priorities in Medical Affairs
(25:37) Addressing remote communication and meeting fatigue
(30:35) The impact of turning off cameras during remote calls
(32:35) Poll results and discussion on external stakeholder challenges
(34:03) Strategies to overcome stakeholder unresponsiveness
(35:48) Future trends in MSL engagement and communication
(37:31) The role of social media and digital opinion leaders
(41:47) AI and machine learning in KOL content curation
(42:07) Closing remarks and thanks 
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