Move: The Go To Market Podcast

Latest Episodes:

176: Humanizing Sales Chat in a Bot Filled World w/ Chris Handy Aug 27, 2019

Show notes

Chris Handy, customer marketing leader at Drift, shares his knowledge about how to conduct sales chat in the world of bots. He wants others to understand how to properly utilize this technology for greater success while allowing room for error and growth.

175: Personalized Marketing and 1:1 Campaigns in an ABM World w/ Amber Bogie Aug 27, 2019

Show notes

Amber Bogie, senior marketing manager at Planview, Inc., has an amazing amount of insight on 1:1 personalized marketing campaigns. This insight led her to win an ABMie award for the best 1:1 campaign. She shares this insight in an episode of #FlipMyFunnel, encouraging marketing and sales teams to work together for an incredibly personalized account based experience.

174: Flashback - How to Use ABM to Upsell and Expand Your Business Offerings w/ Chris Reene Aug 27, 2019

Show notes

ABM is not about doing using the same tactics over and over again. It’s about using creative means (cross-selling, upselling, and encouraging expansion) to hit revenue goals.

Listen in to hear all this and more from Chris Reene, Enterprise Account Executive at Terminus.

Also, learn why Chris stopped wearing socks! Weird...

173: Using the 7x7 Framework for Communicating Change Aug 27, 2019

Show notes

Have you ever been super excited about change at work?

Have you ever been confused, or frustrated, as to why not everyone is on the same page as you?

Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it.

That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace.

Some people can feel ready from the get go. Others need to take time to process and understand what is expected before they are fully on board. What’s the best way to effectively communicate change so your team isn’t left frustrated and frantically trying to keep up? Glad you asked.

Enter the 7x7 Framework.

172: What Makes a Great Chief Marketing Officer w/ Alex Gobbi & Kira Mondrus Aug 27, 2019

Show notes

Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies.

171: 3 Tips You Should Use to Master Personalization w/ Matt Heinz Aug 27, 2019

Show notes

In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

170: How One ABM Strategist Quadrupled Conversion Rates in 6 Months w/ Jeremy Middleton Aug 27, 2019

Show notes

What if you could start over with your ABM Strategy? What if you could rethink the whole process, redesign your toolbox, and refresh the screen?

That’s exactly what Jeremy Middleton did. Jeremy has worked at Hewlett Packard and HP Enterprise for years in marketing strategy, and he just celebrated his 1 year anniversary as Senior Director of Digital Marketing at Pramata. Last October, he wanted to rethink their whole marketing strategy.

He took the drawing board, and erased it. Former tools? He stopped using many of them. Old ideas? He tossed them. Complex strategies? He simplified them.

Guess what? It worked. His team quadrupled their conversion from leads to opportunities in just six months. We just had to give him our an ABMie (an award we give out to top ABM strategists every year).

The best part? Jeremy came on our FlipMyFunnel Podcast to tell us how he did it. Don’t miss it.

169: Flashback - 3 Questions to Determine Strategy in Business w/ Brian Brown Aug 27, 2019

Show notes

Today, we're replaying an interview with Bryan Brown, Chief Product Officer at Terminus, who shares his wisdom on strategy that has served him during his 17 years of success in the marketing tech industry.

There are three important questions to consider when determining strategy.

First up: where do you compete? Second: how do you differentiate? And third: can you transform your product into a platform?

Using these three questions as a guide, a successful strategy can be created to align and propel a company forward in its industry.

168: MBA vs Startup - How Would You Spend $100K? Aug 27, 2019

Show notes

On a recent episode of the #FipMyFunnel podcast, we talked about this very topic. How would you spend $100k? Starting a startup, or getting an MBA?

Because at the end of the day, once you factor in your time, your energy, and the tuition you’re going to pay to attend a quality institution, you can easily spend north of $100k on an MBA.

167: Startup Lessons Learned Through the Eyes of My 14-Year-Old Nephew Aug 27, 2019

Show notes

Sangram's nephew spent 4 days at Terminus. Here's what he learned.

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