Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

196: Flashback - How to Avoid the Status Quo w/ Joseph Jaffe Aug 27, 2019

Show notes

In this episode we hear from Joseph Jaffe, Co-Founder & CEO of Evolution.

195: What It Takes To Write A Book w/ David Lewis Aug 27, 2019

Show notes

You don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be?

Then maybe you should write a book.

David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest.

Six months of grueling dedication not only allowed them to build credibility for their business, but has given them a solid product to give new employees, potential clients, and even sell at conferences.

So what does it take to get your book done? David and Sangram take us through everything you should consider.

194: Book Review Week - The Last Career Guide You Will Ever Need Aug 27, 2019

Show notes

What if the best career advice you could get came from a comic book?

If you haven’t read Daniel Pink’s The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need, go pick it up right now, and instill these lessons into your life.

There is no plan
Focus on being the best at what you’re doing today.

Think strengths not weakness
Instead of focusing on what you’re not good at, focus on the things that you excel at doing.

It's not about you
It’s not about you, it’s about your customer.

Persistence trumps talent
If you give up at the first roadblock, you won't’ make it.

Make excellent mistakes
If you can’t be brave enough to make mistakes, you’ll never get where you want to go.

Leave an imprint
Change someone’s life by helping them learn.

What are you doing to make yourself the best that you can be?

193: Book Review Week - The 22 Immutable Laws of Marketing Aug 27, 2019

Show notes

Despite being a mere two hour read, The 22 Immutable Laws of Marketing provides immense clarity. Detailed amongst the 22 immutable laws, reside lifelong lessons that are extremely relevant to people in Marketing and Sales; as well as if you’re someone who's building a leadership team, a company and you’re grappling with associated challenges.

While most people and organizations are focused on pursuing the trends and changes occurring throughout the world’s markets, this book instead makes a brilliant case as to why we should stay grounded in what’s not changing.

In other words, the 22 immutable laws.

In this interview, Sangram chooses to focus on his three favorite laws of the 22.

One of the biggest realizations one could make through the explanation of the laws of leadership, category and focus is that Marketing is a battle of perceptions.

When it comes down to it, in order to gain a competitive advantage in order to win the hearts and minds of your target market, the first step is to change the way you think about Marketing … you need to change your perceptions.

Then after applying the “22 Immutable Laws”, the rest will fall into place.

192: Book Review Week - To Sell Is Human Aug 27, 2019

Show notes

Daniel Pink’s fabulous book “To Sell is Human” is groundbreaking. In this episode, Sangram breaks down five of the key lessons he’s learned from reading Pink’s book.

191: Book Review Week - 3 Lessons from Peter Drucker's "The Effective Executive" Aug 27, 2019

Show notes

Effective enterprise leaders ask themselves two questions:

What needs to be done?

What is right for the company?

Peter Drucker gives both of these points away in the first page of his book “The Effective Executive.” These may seem simple. They are. And they have amazing returns.

Not only does Peter give these away, he gives us a specific plan of attack. On this episode, you’ll get an inside peak from the minds of one of the executive greats. We tell you his plan on how to ask the right questions, communicate effectively with your team, and maximize your productivity.

190: Flashback - How To Humanize B2B w/ Andrea Neiman Aug 27, 2019

Show notes

Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in marketing, where a primary function is connection with people.

Getting to the heart of the matter -- a path far too many shy away from. But not Andrea Neiman.

Andrea joined me on the #FlipMyFunnel podcast to tell about how vulnerability and self-awareness are powerful tools in marketing. Andrea is the Senior Manager of Marketing at NetLine Corporation, and has been a Product and/or Channel Marketing Manager at various companies, including Adobe, Logitech ,and others.

She came on the show to help us humanize B2B.

189: How Pardot Sold Their Company for Roughly $100M in Five Years w/ David Cummings Aug 27, 2019

Show notes

David Cummings co-founded Pardot during the heat of the recession. Initially, David wanted to replace the function of the traditional contact forms you find on most websites. Instead of contact forms landing in your inbox for you to use as a lead magnet, what if they went directly into your CRM platform according to your business’ unique rules?

In other words, what if they could be inserted into your CRM platform in a structured fashion and monitored for micro web analytics so that you knew exactly what your customers were doing on your site.

A year after launching, they were slowly, but steadily, growing and proceeded to add email marketing, automation rules, landing pages, and other modules to their toolkit. The momentum never stopped until they sold the company for over $100M.

188: Wake Up Earlier and Supercharge your Day Aug 27, 2019

Show notes

What would your day look like if you were to commit to waking up an hour early? Just one hour earlier than you normally do? What could you get done?

The book lays out 6 steps to crafting the Miracle morning.

187: Community Is the New Book Value Metric for Your Brand (Or Business) w/ Anand Thaker Aug 27, 2019

Show notes

Community is the new book value metric for your brand (or business). Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi.

He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation:

Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions

With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here’s the good news:

You can always gather people around a problem.

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