Move: The Go To Market Podcast

View Top 200 Chart

Back to Rankings Page

Business
**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg Aug 27, 2019

Show notes

We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:

First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).

Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead.

You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.

(Oh, that contrarian thing came from Peter, by the way.)

He joined us at #FlipMyFunnel 2018, and it’s all right here.

215: 3 Mergers And Acquisitions To Watch Aug 27, 2019

Show notes

News flash! Things are heating up from a mergers and acquisition standpoint in the marketing space.

From owning the B2B space to improving personalization in content marketing, these mergers and acquisitions are sure to shakes things up. This week, we’re talking three major moves to watch, plus one piece of surprise news for female entrepreneurs.

214: Authenticity and Ferraris: One Employee’s Final Thoughts on His Time at Terminus Aug 27, 2019

Show notes

There comes a time in the life of every founder when they have to say goodbye to a team member.

It’s never fun to lose people, but it’s especially bittersweet to lose someone who you not only consider a fantastic team member, but also a member of the family.

Unfortunately, that time has come at Terminus as we say goodbye to one of our Senior Customer Success Managers, JJ Atherton.

JJ has been with Terminus since 2016, and has done incredible things in the Customer Success space, helping scale the organization to be the well oiled machine that it is today.

We wanted to have JJ on the show as he completes his time at Terminus to share some of the things he’s learned, hear what’s next, and hear his final challenge to the #FlipMyFunnel listeners.

213: 5 Things We Learned From HYPERGROWTH Aug 27, 2019

Show notes

We love conferences and events at #FlipMyFunnel. They’re incredible places to hear from the best leaders in the industry, network and build lifelong relationships, and get inspired on the next big thing. But, let’s be honest, we can’t attend them all, especially when you’re don’t live in a big, urban city.

James and Sangram recently attended HYPERGROWTH in Boston. They brought home so much inspiration on how to take events to the next level and felt compelled to share with those who couldn't attend.

James and Sangram see HYPERGROWTH as the new playbook on producing events. Events can be expensive to pull off. It’s hard to make any profit in the first few years and often hard to convince your finance department of the benefits. But we could learn a thing or two from HYPERGROWTH.

We talk about the five things you can learn from HYPERGROWTH to take your events to the next level.

212: How to Be an Amazing Fractional CMO w/ Dave Knox Aug 27, 2019

Show notes

Fractional CMOs are new in marketing, and it makes sense. A perfect fulltime CMO may not be what the company needs right now, but a proven marketing expert that can solve real time issues? Every business needs that.

Enter in Dave Knox.

Dave had just finished his stint as CMO at Rockfish after turning it into one of the fastest growing agencies in the country. Simultaneously, Dave co-founded the Brandery, one of the top startup accelerators in the country.

In his spare time, Dave combined both his marketing and entrepreneurial expertise and wrote an Award-winning bestseller entitled “Predicting The Turn.” Now, he’s working as a fractional CMO, helping a variety of companies fill the gaps in their marketing strategies.

So trust me: There’s no one better to hear from about marketing and entrepreneurship than Dave Knox. He hopped on the #FlipMyFunnel podcast and gave us some phenomenal insight to his unique world of marketing and entrepreneurship.

211: Turn Your Pitch Into Your REASON w/ Dale Dupree Aug 27, 2019

Show notes

Surface level stuff is bullcrap.

Prospects hear the same stuff everyday.

“My product can save you 15% or more.”

“This tool could really benefit your business.”

Blah blah blah.

It’s all the same.

To stand out, you need to create a connection.

Enter the Copier Warrior aka Dale Dupree, but you can call him the Copier Warrior.

At the #FlipMyFunnel conference, Dale gave great insight into how to make an impression with your prospects.

How?

By turning your pitch into your REASON.

Let’s dig in.

210: Flashback - What It Takes To Be A Modern CMO w/ Kyle Lacy & Justin Keller Aug 27, 2019

Show notes

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.

When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today we’re joined by two CMOs who have had to check their traditional views of marketing at the door:

Kyle Lacy - Vice President of Marketing at Lessonly

Justin Keller - Vice President of Marketing at Sigstr

Kyle and Justin have learned three big lessons in their time as CMO’s:

The job of a CMO is not like other executives, it’s a combination of many different jobs.
Sometimes the most impactful things your marketing team can do are not scalable or even measureable!
Your company’s brand is so, so important.

209: 3 Reasons Why Sales Should Care About ABM w/ Alex Latraverse Aug 27, 2019

Show notes

In this one, Sangram talks to Alex Latraverse, VP of Enterprise Sales at Terminus, about the relationship between sales and ABM.

208: 5 Things I Learned From the Conex Conference Aug 27, 2019

Show notes

I was recently lucky enough to attend Conex, a content experience conference put on by UberFlip. It was 3 days of incredible speakers, life lessons, and even a little axe throwing (if you’ve never done axe throwing, I highly recommend it.)

Once I was finally able to come home and decompress, I sat down with one of the show’s producers for a discussion on my biggest takeaways from the event.

I learned a ton and wanted to make sure I got it all down. So without further adieu, here are my 5 big takeaways from the Conex conference.

207: Could a Freelancer Replace Your Full-Time Staff Member? Aug 27, 2019

Show notes

If current trends in independent contracting continue, 50% of the workforce will be comprised of freelancers by 2027. Is your company ready for this?

According to the Freelancing America survey, the freelance workforce grew at a rate 3x faster than the U.S. workforce overall since 2014. And can you guess who’s driving that change? That’s right, Millennials.

It’s a modern workforce, and it’s a good one. You can take advantage of this marketplace to make your business more efficient and effective.

My guest on the #FlipMyFunnel podcast today is Susan Marshall. She worked at Adobe, Apple, and Salesforce before becoming the CEO of Torchlight. She’s an expert when it comes to connecting businesses with on-demand marketing professionals.

So how can we take advantage of this evolving workforce?

Our TOPPODCAST Picks

Follow Us

Stay Connected

Move: The Go To Market Podcast

Related Podcasts

Links

Stay Connected