Move: The Go To Market Podcast

Latest Episodes:

186: Aligning Sales & Marketing on the Same Content Map w/ Ryan O'Hara Aug 27, 2019

Show notes

More than ever, sales and marketing need to be on the same page and providing content. In this interview Ryan O’Hara, VP of Growth and Marketing at LeadIQ, talks about alignment and content strategies that work for sales teams.

185: Flashback - How to Schedule Your Day to Be Exceptional w/ Morgan Ingram Aug 27, 2019

Show notes

For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of schedule to be exceptional.

184: Flashback - From Peer to Manager w/ Alex Latraverse Aug 27, 2019

Show notes

When you’re a manager—especially a new one—it’s easy to forget that leaders are at their best when the people under them are at theirs. Here’s how to get back to the basics of building and developing your team members as people first.

183: Flashback - The Difference Between Giving Up and Letting Go Aug 27, 2019

Show notes

Everybody has those days when it feels like the cards are stacked against them. But how do tell the difference between giving up, and simply deciding to let go? What needs to shift in your mindset to make the change? Sangram is here to tell you.

182: How to double your win rate with ABM - Daniel Oxenburgh Aug 27, 2019

Show notes

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?

Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.

Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!

“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

181: Humanizing ABM: The Lifeboat for the Perfect Storm w/ Daniel Gaugler Aug 27, 2019

Show notes

In a world where Netflix and Pandora have set the precedent for ultra personalized content, the job of salesperson and marketer has become harder than ever.

The modern B2B buyer abides in what Daniel Gaugler, CMO at PFL, would describe as the “perfect storm”. Let’s be clear. The term “perfect storm” is not positive. It’s super difficult.

Once you’re caught in the perfect storm, how do you find your way out?

The answer is simple enough: humanize ABM.

180: Award-Winning Lessons You Need for Your Next Demand Generation Campaign w/ Daniel Englebretson Aug 27, 2019

Show notes

Stop focusing on one thing at a time! If you focus too much on one thing, you’re actually trapping yourself. This episode I sit down with Daniel Englebretson, the winner of the 2018 ABMie for the Best Demand Generation Campaign. One of the greatest lessons he learned is that instead of focusing on one thing first, you’re better off spreading yourself thin in lots of areas and seeing what sticks. Then you’re ready to crush that one thing! Check out the interview to learn the rest of Daniel’s award-winning lessons.

179: Flashback - A Day in the Life of an SDR w/ Jim Tocci and Brad Wilkerson Aug 27, 2019

Show notes

They are organized. They stick to a process. They focus on the wins. They are vital to many organizations.

Many times, people within the B2B space do not fully appreciate the role they play. What are “they”?

SDRs.

Both Jim Tocci and Brad Wilkerson of Terminus joined Sangram on this one to talk about a day in the life of an SDR.

178: Flashback - 5 Lessons Learned From Doing a Daily Podcast Aug 27, 2019

Show notes

The first two months that this podcast was live blew our mind.

After cracking the iTunes charts and over 800,000 LinkedIn views in 2 months, without spending a dime in ad money, Sangram learned a thing or two from podcasting and posting content based on the episodes.

Here are the five biggest lessons he learned.

177: Flashback - 5 Ways to Build A Winning Company w/ Scott Dorsey Aug 27, 2019

Show notes

How do you go from a one-person company to being listed on the NYSE?

On this #FlipMyFunnel podcast, we spoke with Scott Dorsey, who spent over a decade building a wildly successful business.

He laid out five key ideas for anybody looking to build a winning company.