Move: The Go To Market Podcast

Latest Episodes:

166: Building an ABM Playbook Aug 27, 2019

Show notes

Three knowledgeable guests share their experience with account based marketing at the 2017 Revenue Summit. Avi Bhatnagar, Julia Stead, and Bassem Hamdy talk about account based strategies that have worked for them, as well as the hiccups they have encountered using this marketing strategy.

165: Here's How You Can Build an Award-Winning Pipeline Acceleration Campaign w/ Justin Keller Aug 27, 2019

Show notes

It’s easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award.

164: Flashback - How to Hire Great Talent to Build Your SDR Team w/ Lucas Ulloque Aug 27, 2019

Show notes

Today, we're replaying one of our early episodes, a great interview with Lucas Ulloque that you might have missed if you recently subscribed to the show. Hiring & Investing in great talent is crucial to building a successful SDR team. Listen in to hear Lucas, who is Director of Sales Development at Terminus, talk about four more crucial keys.

163: Want to Build a World-Changing Movement? You Need 1 of These 4 Skills Aug 27, 2019

Show notes

Do you have what it takes to build a world-changing movement?

You probably do! All you need is 1 of these 4 skills:

Futurism
Thought Leadership
Influence
Evangelism

162: Why Building Community Is The Single Most Important Thing You Can Do For Your Business w/ Judd Borakove Aug 27, 2019

Show notes

Religion, fitness clubs, and even brands all have followings for the same reason—they create communities that meet a basic human need to belong to something.

This need to belong extends to all areas of life, including the workplace.

We recently chatted with Judd Borakove, member of the Forbes Coaches Council and strategic consultant extraordinaire, as he shared with us the inherent value of building community in your business and the benefit of employees who feel they are valued beyond their talent.

161: ABM that Sales Won't Roll Their Eyes At w/ Sonjoy Ganguly, Mike Burton, & Anastasia Pavlova Aug 27, 2019

Show notes

Account Based Marketing isn’t new.

Any sales profession will tell you that ABM started as account based sales. Sales has been doing it for years.

It’s only recently that the marketing teams have picked it up and said “what if we personalized our marketing strategy to our key accounts?”

Sonjoy Ganguly, Mike Burton, & Anastasia Pavlova like to say that it’s not really about Account Based Marketing, or even Account Based Sales.

What it’s really about is an Account Based Strategy.

Sonjoy says that the problem with ABM is that is places far too much emphasis on marketing. In order for an account based strategy to be successful, you have to have buy in from the entire organization.

An entire organization has to align with a strategy, which is no small feat.

But before you panic, don’t think that you’ve got to slow yourself down and wait for the entire organization to evolve before starting an ABM approach.

Odds are, sales has implementing an account based method for years. It’s just a matter of taking that model and bringing the marketing team on board as well.

So start small, be realistic, take a multi-channel approach, and you’ll be ready to move your organization into a true account based strategy.

Want to hear more? Click the link in the first comment.

160: Interview With an Award-Winning Sales Leader w/ Derek Grant Aug 27, 2019

Show notes

Derek Grant is an incredible sales leader. He is the VP of Sales at SalesLoft and recently won an ABMie for Best Sales Leader. We caught up with Derek at the #FlipMyFunnel Conference and talked all about sales leadership, sales and marketing alignment, ABM, and more!

159: The Power of Video Outreach w/ Morgan Gillespie Aug 27, 2019

Show notes

We're off in Boston for the #FlipMyFunnel 2018 event! So please enjoy this episode with Morgan Gillespie from Terminus as she walks us through the lessons every SDR needs to know.

What are those lessons? Video! Learn about using video as your initial form of outreach to future customers. She offers tips, tricks, and advice on how to make video work for you.

158: A 4-Part Framework to Build World-Changing Movements Aug 27, 2019

Show notes

It’s easier than ever to build a community. What you do with that community can literally result in changing the world. In this one, Sangram chats about the 4-part framework he used to build one of the biggest ABM communities in the world.

157: Don’t Be a Commodity. Be a Brand Worth Loving. w/ Ben Baker Aug 27, 2019

Show notes

Purpose of episode: Without a community, you’re just a commodity.

Mission: Ben did a personal brand exercise with Sangram consulting him on:

What he is good at
Where he has room to improve
All based on the honest feedback he’s gathered, throughout their online friendship.

With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!

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