Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

Office Hours Aug 27, 2019

Show notes

On Office Hours we talk about all things marketing, sales, and customer success.

I’m doing office hours on LinkedIn Live every Friday, or you can catch the recording right here!

Do you need MQL, SQL when you are actually trying to be an #accountbased organization?

Join the FlipMyFunnel Community group for more information, a pre-order link, and exciting giveaways: https://lnkd.in/e63TC4J

397: What You Need to Know to Operationalize Your ABM Program w/ Leah Allan Aug 27, 2019

Show notes

ABM takes both a strategic approach and an operational approach to be successful.

But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational.

So, how can you tighten up the operations behind your ABM program to make it run more successfully? Leah Allan, Vice President of Marketing at Model N, came on this episode of the #FlipMyFunnel podcast to give us some pointers on the matter.

396: The Journey From A Garage To A Publicly Traded Company: Overcoming Startup Challenges Aug 27, 2019

Show notes

We have been interviewing some incredible guests in the last few months. We had Seth Godin. We had Daniel Pane. We had Kim Scott. And all in all, I think there's been a lot of great feedback.

One of my good friends recently told me about a company and a person that I had never heard of before. But as soon as I learned a little bit more, I realized this person would be an incredible guest to have on the #FlipMyFunnel podcast.

So, invited Rick Smith to join me on this episode of the show. Rick is Founder and CEO at Axon, formerly TASER. What began as a company run out of Rick’s garage has become a publicly traded company that has saved over 100,000 people's lives. Rick has also authored the book, The End of Killing. In this episode Rick talked about his startup story, the challenges he overcame along the way, and a practical step you can take to work through your own entrepreneurial challenges.

395: You Don’t Need More Resources. You Need To Be Resourceful. Aug 27, 2019

Show notes

When it comes to having bigger teams, more resources is what creates more opportunities to get more done. Right?

On today’s episode, Sangram talks us through why he feels the complete opposite is true. #FlipMyFunnel might be a daily podcast, but you’d be surprised to know that not a single person (besides Sangram as the host) at Terminus is involved in producing the show… ever.

That’s because success comes from being resourceful, not from having more resources.

Today’s big question is: what are your resources, the people you hire, doing for you?

If you want to be strategic, if you want to do BIG things, you have to find a way to allocate your current resources to specific initiatives, ideas, programs, campaigns, etc. And everything else, all the mundane things, hire an agency, a contractor, someone who is part-time or even an intern to do it!

You have to start becoming more resourceful as opposed to being constrained by your resources.

394: How to Achieve Sales and Marketing Alignment in 3 Steps w/ Shahid Javed Aug 27, 2019

Show notes

A lot of us know that now. But we get stuck when it comes to implementing that alignment on a daily basis. I mean, they’re such different functions. One is filling up a funnel and one is emptying a funnel. But you need that alignment. So, how do you do that? That's the challenge. 00

At B2BMX, Shahid Javed, Director of Enterprise Marketing at Hughes Network Systems, shared the three step process he followed to successfully achieve sales and marketing alignment in his organization. His three steps will help drive sales and marketing alignment in 60 days or less.

393: Office Hours Aug 27, 2019

Show notes

On Office Hours we talk about all things marketing, sales, and customer success.

I’m doing office hours on LinkedIn Live every Friday, or you can catch the recording right here!

392: Tactical Tips for Working With Sales w/ David Tam Aug 27, 2019

Show notes

In the end, B2B marketing is all about driving leads and turning those leads into opportunities and net new revenue.

To make that happen, you must work closely with sales. (You’ve probably figured that out by now.) But sometimes we struggle with how to work with sales.

If you’re looking for tactical ways to increase your alignment with sales, then you’re in luck. On this episode of the #FlipMyFunnel podcast, David Tam, Director of Marketing at OneLogin, talked about living out alignment on a daily basis.

391: Marketers Are the Linchpin of the Entire Organization w/ Meagen Eisenberg Aug 27, 2019

Show notes

Describe your idea of a modern CMO. Now ask someone else. Now ask another person. See all the different ideas that come together?

If one person were able to meet all those requirements of a CMO, they’d be about as rare as a unicorn. We’re not sure anyone can live up to expectations, but we know one CMO who gets pretty close!

Meet Meagen Eisenberg, CMO at TripActions. She came on our #FlipMyFunnel podcast to share all about the role of a modern CMO.

Here’s what we’re unpacking today:

The incredibly vast challenges of being a CMO
Why building relationships with every other department is vital to a CMO’s role
How to prioritize your resources as a marketing leader
Getting promoted to marketing leadership
What to look for, and how to hire, a marketing team

390: To Say ‘Yes’ to 1 Big Thing, You Have to Say ‘No’ to Everything Else Aug 27, 2019

Show notes

This week, Sangram’s preaching to himself — Because this week’s big idea, is an issue many of us still wrestle with. Maybe you’re the lady or the guy who likes to say yes to everything.

Often, we see something new and interesting, and our brains go "squirrel!" We run around from idea to idea, and it can drive everyone around us crazy. Our heads are constantly exploding with ideas that all sound good! (Until we hear another one pop in our heads!)

Sound familiar?

On this #OneBigIdea episode, Sangram discusses why we have to say no to small things, so we can say yes to that one big thing we are trying to accomplish.

389: 3 Things Marketers Have to Understand if They Want to Support Sales w/ Pam Didner Aug 27, 2019

Show notes

Trying to support sales as a marketer can be . . . painful.

Everything is always last minute. They don't know where things are. That’s the perception. Unfortunately it's also the reality. People left supporting are left needing all kinds of therapy: aromatherapy, massage therapy, drinking therapy . . . whatever it takes.

Don’t worry: Pam Didner is here to help.

Be sure to grab tickets for the B2B Sales & Marketing Exchange in August.

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