Move: The Go To Market Podcast

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388: The Difference Between Hard Work & Hustle Aug 27, 2019

Show notes

We’ve all heard that we should hustle. We read it on t-shirts, speakers shout it to us at conferences, and podcasts blare it in our ears.

But when is too much too much?

Carlos Hidalgo joined us on this episode of the #FlipMyFunnel podcast to share his life’s story from entrepreneur and TEDx speaker, to loneliness from everyone (including his family), to redefining success and writing The UnAmerican Dream.

387: How to Avoid Creating a Corporate Culture by Accident w/ Joseph Kerner Aug 27, 2019

Show notes

Culture is one of the hottest topics in business today. But don’t worry: for those of you who aren’t into buzzwords or generalities, there’s still plenty of meat on the “culture bone.”

Our guest host today is Joe Kerner, international speaker and Partner and COO at Prestige Leadership Advisors, once again interviewing Joe Yazbeck. In Joe Kerner’s words: “I believe culture determines the success or failure of any business or any type of organization for that matter.”

There are winning cultures, there are losing cultures and there are mediocre cultures—and how you design your culture from the beginning makes all the difference.

386: How to Implement Radical Candor in Your Organization w/ Kim Scott Aug 27, 2019

Show notes

Everybody struggles with radical candor.

To care personally about everyone you work with, but also to challenge them directly, is something we all constantly fail at. Kim Scott literally wrote the book on radical candor, so if she hasn’t perfected it, neither will you.

Kim led a team of 700 people at Google, and it was like watching a slow-motion train wreck happening day after day. She admits that many times, she caused the wreck herself.

“The reluctance to solicit feedback,” Kim told us in this episode, “to offer both praise and criticism, and to create an environment in which everybody is doing the same is one of the biggest problems in business.”

Three Big Ideas from this interview

1) Buy the book. Seriously, just do it.

2) As you go through this process, it’s OK to fail. Don’t judge yourself too harshly.

3) Ask for feedback before you share it.

385: Letting Go Creates Opportunity & Giving Up Creates Grief Aug 27, 2019

Show notes

384: Optimizing ABM Execution To Outperform Organizational Expectations Aug 27, 2019

Show notes

One of the highlights for us at B2BMX was a panel discussion where four experts talked about ABM strategies they’ve deployed at their companies.

The panel featured Som Puangladda, VP of Global Marketing at GumGum, Adam Goyette, VP of Marketing at G2 Crowd, Eric Martin, Senior Director of Demand Gen at SalesLoft, and Justin Gray, the well-known founder of LeadMD.

Som, Adam, Eric, and Justin joined forces to address topics like deployment, personalization, scalability, measurement, and alignment. On this episode of #FlipMyFunnel, we’re sharing that discussion with you.

383: A View from The Other Side: Living with a Workaholic w/ Susanne Justice-Hidalgo Aug 27, 2019

Show notes

It started with the occasional missed dinner.

A few late emails here and there.

But it didn’t stop. Workaholism isn’t always obvious; it’s an insidious force. And Carlos Hidalgo was no exception.

In this episode, Carlos interviews his wife Susanne Justice-Hidalgo, Co-Founder and CFO/COO at VisumCx, about what it felt like to view the 90-hour work weeks from the other side of the glass—and what the toll was on their family.

Be sure to check out Carlos’s book about their story at www.theunamericandream.com.

382: What It Really Means to be a Leader Taking Action w/ Joe Kerner Aug 27, 2019

Show notes

The point of leadership is to produce some desired and intended end result.

To actually get something done.

Think about the word “executive”. The word “execute” is right there at the heart of it.

Leadership is all about taking action — and getting your team to take action, too.

So, what are the keys to getting it done? How can you encourage your team to be productive and efficient?

That’s exactly what we talked about on the latest #FlipMyFunnel episode. We’ve been doing a mini-series on leadership and for the past two episodes we’ve been focused on how important communication is to being a great leader.

But now we’re switching gears. We’re taking a look at what it means to be a leader who takes action. And Joe Kerner, Partner and COO at Prestige Leadership Advisors, is here to share his expertise on the matter

381: Why And How To Create A LinkedIn Course w/ Joshua Mitchell Aug 27, 2019

Show notes

We at #FlipMyFunnel are huge fans of LinkedIn--it’s evident in how much we post and engage with others on the platform. Recently, our Co-Founder even launched a course on account-based marketing on LinkedIn. It was such a great experience for our team that we thought it’d be so beneficial to have an expert come on the show and walk you through the (long) process.

Joshua Mitchell is the head of marketing learning strategy at LinkedIn. He’s basically a headhunter who’s constantly on the prowl for trending thought leaders who have a heart to teach, and also happen to be great on camera.

Could you be one of them? Well, it involves a long list of qualifications and experience. But, with consistency and some new habits, we believe you can get there. Tune in to find out how.

380: To Break Through, Be Willing to Break Your Routine Aug 27, 2019

Show notes

You’ve heard the advice:

Wake up at 5 am and get your routine right
Take cold showers to spark up your creative brain
Have a routine to gain maximum productivity
Eat like a tadpole and not like a frog (what does that even mean?)

These types of advice are not about doing the things themselves. Instead, the underlying truth is when you’re stuck, you should break your routine and try something new.

379: Bringing Oracle’s Account-Based Strategy To Life: A Tale Of Two Campaigns Aug 27, 2019

Show notes

The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life.

During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines.

Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I’m sharing our biggest takeaways from this session on how to implement a great ABM strategy.

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