Move: The Go To Market Podcast

Latest Episodes:

378: The Dark Side of the Word “Hustle” w/ Jill Rowley Aug 27, 2019

Show notes

Jill Rowley has been exceptionally vulnerable on social media about her work/life balance.

Work is her great passion in life, and her career has taken a high percentage of her time and energy. But now, stepping into a new space as a Partner at Stage 2 Capital, she’s working on changing her lifestyle to achieve more balance in her life.

One major way she’s doing it is becoming allergic to the word “hustle,” the idea of the never-stopping, never-slowing grind that can easily become an addiction for professionals.

She’s got an amazingly vulnerable story of how she’s learning what actually matters in life and work, and she was kind enough to share it on the podcast in an interview with guest host Carlos Hidalgo.

377: The Power of Communication For Success In Leadership w/ Joe Yazbeck (Part 2) Aug 27, 2019

Show notes

Communication is the single most important activity for any leader, professional, or executive, but why is that? How does effective communication lead to more success?

According to Joe Yazbeck, the best-selling author of No Fear Speaking, it’s because communication is the tool that connects people, creates agreement with ideals and ideas and projects, and makes for a productive function within an organization.

Listen in as Joe Kerner interviews Joe Yazbeck in part 2 of why communication is so important to leadership success.

Be sure to check out NoFearSpeaking.com for more of Yazbeck’s work.

376: What Do You Do With A Gun Pointed In Your Face? w/ Erik Seversen Aug 27, 2019

Show notes

Fear can be devastating.

On the other hand, as Erik Seversen discovered, it can be one of the most energizing forces around.

On today’s episode of the FlipMyFunnel podcast, Erik, the author of Ordinary to Extraordinary, shared how the lesson he learned while a gun was pointed straight at his head has helped him in business.

375: Are You a Leader Or A Manager? Aug 27, 2019

Show notes

A lot of people have trouble differentiating whether they’re a leader or a manager. It’s not good or bad to be one or the other. They both are equally important.

Here’s why:

-Without good managers, we’d all just be daydreaming because leaders are dreamers.

-Without good leaders, we wouldn’t know where we’re going.

Personally, I think we put too much emphasis on leadership and not enough on management. In other words, there is too much emphasis on thinkers and not enough on do-ers.

This was emphasized over and over again at the leadership conference I attended: Leadercast.

Andy Stanley, one of the best communicators of our time, defined a high-performance team like this: High-performance teams are comprised of people with extraordinary clarity around the what, why, and how along with a predisposition towards execution.

That definition literally screams that a high-performance team is a combination of leaders and managers.So how do you know if you are a leader or a manager? Tune in to hear the three questions you should ask yourself to find out.

374: How To Take Your Marketing From Good To Great Aug 27, 2019

Show notes

I gave a talk about this topic of taking your marketing from good to great at several different events, but one of the events in Phoenix, Arizona, B2BMX, sent me a recording of it and I thought it'd be a really cool idea to play it on our podcast.

In this talk, I explain why it’s so important to reevaluate what you’re focusing on as a company, how to cut marketing efforts that aren’t working, why you need to stop buying more marketing tools, and so many more tips to help you take your marketing to the next level.

I based this talk on two books that I highly recommend every marketing, sales leader read: "Good to Great" and "Twenty-Two Immutable Laws of Marketing."

373: Is Hustling Making Us Happy? w/ Bryan Kramer Aug 27, 2019

Show notes

You know how to “hustle.” Everyone’s talking about it — TV, the internet, books … content everywhere is reminding us to take part of the “rise, grind, and make it happen” mentality.

But is there a difference between hard work and hustle, and is this “hustle mindset” really helping business leaders and employees achieve their goals?

On this episode the #FlipMyFunnel podcast, our #TakeoverTuesday host Carlos Hidalgo interviews Bryan Kramer. Bryan is an author, a speaker, a coach, and President and CEO of PureMatter, an #H2H company.

Bryan takes us through his life’s journey, which led him to a 30-person agency, before he purposely toppled everything and started over, with just his wife. He tossed out the “hustle” mindset, and started approaching everyday with his true goals in mind. The result? He got his health back, his family back, and he actually makes more money.

372: Leadership Quality Communications w/ Joe Yazbeck Aug 27, 2019

Show notes

What’s your biggest fear?

If you’re anything like the rest of the world, public speaking is probably one of your top three. But what if that was one thing holding you back from taking your business to the next level? Would you do something about it? Would you finally lead the staff meeting, write that book or say yes to that speaking engagement?

Joe Yazbeck wrote No Fear Speaking to help leaders get over this common fear. As a leadership and public speaking trainer, he helps people master the art of effective communication--in public. He also coined the term leadership-quality communications while writing his book. A practice he now travels the world teaching on because he deeply believes you can’t become an effective leader if you're not a confident, dynamic communicator.

On this episode, we talk about how any personality style can become a better communicator, how to build your influence, and so much more.

371: Here’s Why Sales Isn’t Sleazy Anymore w/ Daniel Pink Aug 27, 2019

Show notes

I’m guessing one or two of you have heard of a guy named Daniel Pink.

He’s the author of To Sell Is Human: The Surprising Truth About Moving Others and When: The Scientific Secrets of Perfect Timing.

He came on the show and shared some amazing insights about how we are “selling” something every day in our jobs, how the explosion of information in the world has radically changed the job of the salesperson today, and how there’s real science to prove you’re not crazy for feeling drained during different parts of the day.

Two big ideas:

1) Sales isn’t universally taught in schools, but it’s a skill that every single person needs in life.

2) The nature of expertise has changed from having access to information nobody had to curating the welter of information that everybody has.

370: Flashback - Relationships Don’t Scale - But Build Them Anyway Aug 27, 2019

Show notes

Relationships don’t scale.

But doing unscalable things can build relationships.
As a leader, as a marketer, as a salesperson - what are the things you can do to build relationships?

That’s what I talked about in the latest Big Idea episode for the #FlipMyFunnel podcast. You can scale businesses but you can’t scale people. You need to think of unscalable things to do to build your relationships.
So, think of what you can do for your direct reports that will make them remember that you care, even when you are not there every day with them in the trenches.
Think of how to make your customers and future customers special and unique.

Scale your business, not your people.

369: How Do You Go from Immigrant to Sales Leader in a Few Years? w/ Lyuda Rogers Aug 27, 2019

Show notes

Want some inspiration? Want to see if the American dream is alive and well?

Just speak with Lyuda Rogers. As an immigrant to the US, she had to create a mindset that would allow her to make her own opportunities.

Rogers joined us on the #FlipMyFunnel podcast to talk about how her immigrant experience has helped shape her into one of Terminus’ top Sales Development Representatives.

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