Move: The Go To Market Podcast

Latest Episodes:

418: Inside the Mind of a Mega-Deal Sales Titan - Part 2 w/ Chris Engman Aug 27, 2019

Show notes

What’s better than low-effort, high-impact strategies?

Low-effort, high-impact strategies that work.

Chris Engman, co-author of the forthcoming Mega Deals: How Multi-Billion Dollar Deals Are Done and What the Rest of Us Can Learn From It and mega-deal guru, fills us in on scaling his proven strategies down to mid-level sales.

In the second part of this two-part series, guest-host Steve Watt gets the lowdown on everything from researching key initiatives to B2B sales myths to generating waves of demand.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

417: CMO to CEO: How Marketing Leaders Can Make The Ultimate Transition w/ Elisa Steele Aug 27, 2019

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Were you destined to become a CEO?

Perhaps you’ve known since you were little that you were meant to lead.

Maybe throughout your whole career, you’ve been working up the ranks to at last reach the long-awaited CEO office.

This dream was not Elisa Steele’s. Strangely enough, she’s now the CEO of Namely. Elisa was happy and successful as CMO, however, obviously had the CEO chops.

#TakeoverTuesday host Katie Bullard asks Elisa how she made the transition from CMO to CEO and if she has any advice for others looking to do the same. In this episode, we cover team collaboration, brand authenticity, and more.

416: Drive More Successful Negotiations w/ Molly Fletcher Aug 27, 2019

Show notes

Medium or large? Stranger Things or The Office? Standard or premium?

Although we may not see it, we’re negotiating all the time in life. Whether it be with other people or internally, momentous and minuscule negotiations happen every day.

When it comes to the big negotiations of the sports world, Molly Fletcher is a champion. A titan of sports marketing, Molly is also CEO of The Molly Fletcher Company and Game Changing Negotiation Training, an author, and a renowned keynote speaker. In this episode, we cover negotiation styles, key tools for negotiating, and more.

415: Joy Is Forever; Happiness Is Temporary Aug 27, 2019

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Most of us chase temporary happiness, when we should be chasing everlasting joy.

What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast.

Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.

414: Category Creation: How to Build a Movement w/ Mike Volpe Aug 27, 2019

Show notes

Select the best approach to entering the marketplace:

A) Category creation
B) Building a better mousetrap

The answer? Both.

We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.

Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.

*More about John Rougeux*
John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

413: Inside the Mind of a Megadeal Sales Titan w/ Chris Engman - Part 1 Aug 27, 2019

Show notes

There are two major differences between an average B2B sale and a megadeal:

The size of the audience
The amount of risk

How can we break down these gargantuan details of a megadeal into digestible pieces? By asking a megadeal sales champion, of course.

Co-author of the forthcoming Megadeals: How Multi-Billion Dollar Deals Are Done and What the Rest of Us Can Learn From It, Chris Engman, answers all of our billion-dollar questions about the biggest business transactions in the world.

In the first episode of this two-part series, guest-host Steve Watt and Chris cover transparency in megadeals, risk mitigation, and more.

412: CMO to CEO: How Marketing Leaders can Make the Ultimate Transition w/ Katie Bullard Aug 27, 2019

Show notes

Feeling replaceable is tough.

Unless you’re moving up.

That’s what Katie Bullard, president of DiscoverOrg, did. Throughout her career, she has been shrewd enough to actually hire her replacements so she can move on to bigger roles. That’s pretty boss.

In this episode - kicking off a new series of #TakeoverTuesday - we cover transitioning up, the definition of a high-performing marketing team, and more.

411: How to Work for Your Passion and Get Paid for It Too w/ Jess Ekstrom Aug 27, 2019

Show notes

Passion and a paycheck. Oftentimes, these two things don’t go hand-in-hand in our lives.

Why not?

We had the chance to contemplate this idea with Jess Ekstrom, founder of Headbands of Hope and creator of Mic Drop Workshop. Currently, Jess is operating her business out of a pimped-out Airstream.

If that’s not living the dream, I don’t know what is.

In this episode, we cover social entrepreneurship, living on the road, and more.

410: How to Not LOSE Your Family to WIN the World, Pt. 2 Aug 27, 2019

Show notes

We need to get back to our families.

If we’re working long hours, but not connecting with our families, what’s it all for?

It can be extremely hard for busy professionals to pause for a moment to think about what really matters.

In this episode, you’ll get my 3rd and 4th tips of 10 on how to reconnect with your loved ones on a deeper level. Yep, we’re going deep. We cover non-awkward conversation starters, meaning what you say, and more.

409: How B2B Organizations Are Building Teams & Strategies To Improve Pipeline Collaboration & Visibility Aug 27, 2019

Show notes

If you're a marketer today, you are a revenue marketer. But you probably already know that.

Many of you have held marketing ops roles or sales ops roles, but we’re starting to see those functions roll up together into a revenue ops role, into one true revenue team. We’re seeing this whole category of revenue operations emerge. All with the purpose of guiding revenue planning and execution around your go-to-market strategy.

At the B2B Marketing Exchange conference four stellar speaks — Yun Fan, Karen Steele, Laura Patterson, and Jocelyn Brown — joined forces to talk us through what revenue ops means in their organizations. On today’s episode of the #FlipMyFunnel podcast, we’re sharing that discussion with you.

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