Move: The Go To Market Podcast

Latest Episodes:

540. The 3 Secrets to Unlock your Entrepreneurial Mindset Feb 10, 2020

Show notes

It seems like entrepreneurs are a special breed of people. Where do they get their energy? Their time-management skills? Their focus?

Is it the freedom their job gives them?

No! Entrepreneurship is mindset, not a job description — and one every leader can and should adopt.

That’s what Dragon Army CEO Jeff Hilimire’s book, The 5-Day Turnaround, is all about: improving leadership by thinking like an entrepreneur.

In the latest FlipMyFunnel, Jeff shares some of his secrets for adopting an entrepreneurial mindset and why they matter — whether you’re an entrepreneur or not.

Here’s what we talked about:

Entrepreneurship as a mindset
Why your fallback plan is holding you back
How you can avoid a dysfunctional team

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

539. Consequences of Not Prioritizing the Customer and How to Get Back on Track Feb 07, 2020

Show notes

Businesses go under for a lot of reasons.

When you don’t prioritize the customer, there are consequences.

And they’re not pretty.

In a blog post on our site, Cori Pearce, Director of Marketing at ChurnZero, wrote about how to get back on track if you have a churn problem. Listen in to hear us cover the highlights of Cori’s post.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

538. Never Stop Loving Your Customers, Even When They Leave Feb 06, 2020

Show notes

When a customer churns, this is a tremendous opportunity for you to:

Get feedback on your company’s good, bad and ugly
Assess what the lost customer really needs
Listen to their timeline for achieving it
Show them that you care about their business journey with advice, suggestions and contacts, even though you’re no longer their vendor
Keep the lines of communication open
Work to become the vendor they do need

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

537. Building an ABM Playbook Feb 06, 2020

Show notes

Account based marketing is an extremely popular way of doing business - and for good reason. This method of honing in on specific personas and providing value and solutions to their company through your services is incredibly effective.

The process of transitioning to ABM can have unexpected challenges. Despite these, it is a worthwhile change that can often bring about greater success if implemented properly. Learning from others who are well-versed in this area can be a great resource and help in your own company’s transition.

Julia Stead, head of marketing at Invoca, Bassem Hamdy, CEO of Brickschain, and Avi Bhatnagar, senior director at OPSWAT, joined us at the Revenue Summit 2017 to share their valuable knowledge on the topic of ABM.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

536. A Silicon Valley CMO Shares Her 6 Secrets of Success Feb 04, 2020

Show notes

Being a successful chief marketing officer requires several characteristics and skills:

Surround yourself with mentors/advisors
Do your on boarding homework
Understand your brand
Know what you don’t know
Assemble your dream team and tools

Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

535. How to Be an Effective CMO Feb 03, 2020

Show notes

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.

Of course, there’s a little more to it than that. But you get the picture.

In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt.

Here’s what we’re unpacking today:

What keeps effective CMOs up at night.
How and why to manage your team according to KPIs.
Key ABM findings for CMOs to consider.

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

534. Customer Experience is Everyone's Responsibility Jan 31, 2020

Show notes

Sue Duris, Director of Marketing and Customer Experience at M4 Communications, wrote about three things C-suite Execs must do in order to NOT be lying when they say “customer experience is everyone’s job.”

We talk about those three things (and more) in this throwback episode.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

533. How to Become an Account-Based Marketing Rock Star Jan 31, 2020

Show notes

Q: How do you know when you’re an ABM ROCK STAR?

A: When the lawyers are afraid to stop you because you’re making the company too much money.

This is exactly what happened to Daniel G. Day, Director of Account-Based Marketing (ABM) and Market Planning at Snowflake Computing. Snowflake Computing is a cloud-based data-warehousing startup.

In this episode of the #FlipMyFunnel podcast, he touches on ABM best practices, legal woes, and how the new version of Terminus is a real game changer.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

532. Are You a Manager or a Leader? 5 Areas to Examine Jan 29, 2020

Show notes

There's no right or wrong answer! Leadership needs no title.

However, to be effective, you do need to know where you are on the spectrum.

These five assessments can help you figure out where you land.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

531. 4 Ways to Set Yourself Up for a Productive Work Week Jan 28, 2020

Show notes

Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact.

Bryan Wish is the kind of guy who knows exactly what we’re talking about. He’s a pro at efficiencies, helping executives get the most out of the day.

James Carbary interviewed him on a #TakeoverTuesday episode of the #FlipMyFunnel podcast.

On the show, Bryan gave 4 super easy, practical tips that can have dramatic impact on your day-to-day, and your workweek.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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