Move: The Go To Market Podcast

Latest Episodes:

519. Fanocracy: How B2B Companies Can Tap Into Fandom Jan 13, 2020

Show notes

Think of five brands off the top of your head that have a mega fan base.

It’s likely that the brands you listed had something to do with entertainment, sports, music, food/beverage, social media, books, or art.

But, did you know, even B2B brands can benefit from immense fandom?

In this episode of #FMF, I catch up with David Meerman Scott, bestselling author of The New Rules of Marketing and PR and the newly released Fanocracy. He gives us the lowdown on how he and his daughter came up with fanocracy and how businesses can leverage it.

Here’s what we’re unpacking today:

The origins of fanocracy and its definition.
Why any brand can tap into fandom — even yours!
3 ways to generate more fans

Want more from David? Listen to episode 426, Everything You Need to Know to Start Newsjacking w/ David Meerman Scott.

To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

518. How to Hire Great Talent to Build your SDR Team Jan 10, 2020

Show notes

Hiring and developing great talent is a real challenge for any organization. When you hire someone great for your organization, it can do great things for you.

But when you make a mistake and hire someone who isn’t a good fit, it weighs the whole organization down.

In this throwback episode of FlipMyFunnel, I sat down with Lucas Ulloque, VP of Sales Development at Terminus, and talked about hiring and investing in great talent as a key to success in building a successful SDR team.

517. Thomson Reuters Runs Their ABM Program With These 5 Strategies Jan 09, 2020

Show notes

95%.

That was her 2018 win rate.

When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters.

She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate.

Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.)

Don’t miss this episode.

516. The Importance of Journaling Jan 08, 2020

Show notes

In this throwback episode, Sangram discusses the benefits of journaling and why it should be important to consider adding it to your daily routine.

He discusses self reflection, goal achievement and how journaling allows you to hold yourself accountable for your own goals.

515. The 4-Part SEO Framework That Helped This Marketer Outrank Wikipedia Jan 08, 2020

Show notes

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do?

You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi’s world over at Nextiva where he’s the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia.

That’s why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site.

511. Purpose in Business: What Do You Stand FOR? Jan 06, 2020

Show notes

If your customers see you’re there for them, they’ll be there for you.

In this episode of FMF, I check in with Jeff Henderson, the author of Know What You’re FOR and lead pastor at Gwinnett Church. Jeff shares how he’s learned to find a purpose and stick to it.

Plus, we discuss:

Why doing good is good for business.
The power of what your customers say about you.
How to stay true to your purpose through growth.
How to get people behind your vision.

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

513. B2BSMX: Building a Buyer-Focused Sales Process Dec 26, 2019

Show notes

As marketing and sales pros, we’re at a major pivotal point in SaaS right now.

The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices:

To continue working in uncertainty, diminishing the buyer’s experience as we sink deeper into obscurity. Or, to harness the information that’s at our fingertips and foster the best matches between customer and product.

Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing.

He covers:

Why the current buyer’s experience is dangerously disconnected
Trends every marketer should be aware of
How to move marketing and sales into the next generation

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

513. B2BSMX: Building a Buyer-Focused Sales Process Dec 26, 2019

Show notes

As marketing and sales pros, we’re at a major pivotal point in SaaS right now.

The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices:

Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing.

He covers:

Why the current buyer’s experience is dangerously disconnected
Trends every marketer should be aware of
How to move marketing and sales into the next generation

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

513. B2BSMX: Building a Buyer-Focused Sales Process Dec 26, 2019

Show notes

As marketing and sales pros, we’re at a major pivotal point in SaaS right now.

The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices:

Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing.

He covers:

Why the current buyer’s experience is dangerously disconnected
Trends every marketer should be aware of
How to move marketing and sales into the next generation

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

513. B2BSMX: Building a Buyer-Focused Sales Process Dec 26, 2019

Show notes

As marketing and sales pros, we’re at a major pivotal point in SaaS right now.

The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices:

Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing.

He covers:

Why the current buyer’s experience is dangerously disconnected
Trends every marketer should be aware of
How to move marketing and sales into the next generation

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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