Move: The Go To Market Podcast

Latest Episodes:

530. Becoming an Effective Storyteller w/ Bob Goff Jan 27, 2020

Show notes

You know a good storyteller when you hear one. They’re usually engaging, relatable, and very likable.

Some storytellers, like my last guest on FMF, just have that X factor. The thing you can’t quite put your finger on.

Luckily for us, Bob Goff shares how he remembers and delivers meaningful stories via speaking events and his New York Times Bestseller, Love Does.

Here’s what we’re unpacking today:

Why taking notes of your ideas will make you a better storyteller.
How using images as speaking prompts are way more effective than text.
Why being honest with the audience means being honest with yourself first.

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

528. How to Double Your Win Rate with ABM Jan 23, 2020

Show notes

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?

Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.

Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!

“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

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527. Customer Success vs. Customer Happiness Jan 23, 2020

Show notes

On today's throwback episode of the FlipMyFunnel Podcast, Lincoln Murphy discusses the difference between customer success and customer happiness.

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526. Engage. Nurture. Close: How Our Director of Partnerships Closes Insane Deals With Content Collaboration Jan 21, 2020

Show notes

Deals don’t come easily.

The days of cold-calling and spray-and-pray emails are quickly fading.

What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance?

Collaborate.

Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate.

He’s the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he’s been crushing deals, and he doesn’t do cold outreach.

He gave his 3-step process to stand above the noise, build customer relationships, and close deals.

We captured it all right here.

525. How to Find a True Product-Market Fit Jan 20, 2020

Show notes

The fastest email experience ever made — who wouldn’t want that?

Well, actually, when Superhuman was first finding its footing, there weren’t too many people who’d be sad to see it go.

Fortunately, Superhuman’s fearless leader, Rahul Vohra, had a feeling it wasn’t the right time to launch then. They hadn’t quite nailed down the product-market fit.

A year later, Superhuman had nearly tripled its product-market fit.

Hear Rahul share about:

Superhuman’s journey to true product-market fit
Defining product-market fit
Measuring and increasing product-market fit

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

524. Direct Mail is Alive and Kicking with Account-Based Marketing Jan 17, 2020

Show notes

How could something as low-tech as direct mail possibly be effective in the digital age?

Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.

523. 3 Things B2B Marketers Can Learn From The B2C Sphere Jan 16, 2020

Show notes

In this throwback episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.

Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

522. Netflix Culture Code: Giving Employees Context In Their Role Jan 15, 2020

Show notes

If you really want to look at a great culture deck, check out Netflix.

Netflix’s culture code can be summarized by this quote:

"If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders.

Instead, teach them to yearn for the vast and endless sea." ‐Antoine De Saint‐Exupery

We were so inspired by their culture deck that we’re dedicating a podcast series to it! The first value from Netflix’s culture code to unpack is “Context, Not Control.” The best managers figure out how to get great outcomes by setting the appropriate context rather than by trying to control their people.

Here’s your challenge for the week as a manager: When one of your talented people does something dumb, don’t blame them. Instead, ask yourself what context you failed to set.

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Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

521. 3 Specific Ways to Make Your Organization More Productive Jan 14, 2020

Show notes

For summer reading what sounds better? Inching along on 16 unfinished books? Or reading 3 great ones cover to cover?

Obviously the second. So why are we so tempted to run our business operations the other way?

In this episode of #FlipMyFunnel James Carbary of Sweet Fish Media takes over to talk with Andrew Hurley, the Director of Operations, about 3 specific ways to make your organization more productive.

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Join Sangram's "Becoming Intentional" newsletter for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

520. 4 Detailed Recipes for a Successful ABM Program Jan 13, 2020

Show notes

There’s not much better than grandma’s homemade apple pie. The problem is she never writes it down!

Mixing up that scrumptious pie is nearly impossible without some written instructions.

The same goes for ABM strategies, believe it or not. That’s why our content team at Terminus has created a step-by-step ABM cookbook, detailing 13 of our favorite concoctions.

And, in this episode of #FMF, two contributors to the cookbook, Joel Garcia and Bailie Ward, outline 4 of our famous ABM recipes.

Here’s what we’re unpacking today:

The reasons why our content team chose the cookbook layout
The best ways to stay at the top of your customers’ minds
How to creatively use direct mail in your ABM strategy
Tips on retaining top-tier customers

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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