Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

560. Kalpit’s Remarkable Journey from Programmer to CEO Mar 09, 2020

Show notes

Everyone gets their start somewhere, but very few end up making it to the CEO level.

Even fewer climb that far up the ladder at the very company that gave them their first job.

But that’s exactly what today’s guest managed.

Kalpit Jain is CEO of Netcore, a position he grew into after initially being hired as a programmer, and he came on today to share his amazing journey.

What is so remarkable about Kalpit is he advanced so far while uplifting those around him.

When he saw people performing better in the roles he was in, instead of getting jealous or tearing them down, he saw it as an opportunity to find a way he could provide more value to the company.

And he did something bigger and better every time.

Here’s what we’re unpacking today:

How something as simple as a schoolyard argument can change your life’s trajectory
How a willingness to try new things leads to opportunity
How a good leader uplifts their team (and a good team supports its leader)

This post is based on a podcast with Kalpit Jain. If you’d like to listen to the full episode, you can check it out here and below.

559. How AI Is Changing ABM Mar 06, 2020

Show notes

AI is more than just predictive marketing or marketing automation because it helps you see patterns that would otherwise be invisible.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

558. How to Never Lose a Customer EVER Again Mar 05, 2020

Show notes

Newer isn’t always better. Take your flashy new car which is like 90% computer at this point. It’s great...

Until it breaks down and you need to hire Bill Gates to fix it. Anyone with a little skill could maintain an old car and fix it when there was a problem.

Yet, in our pursuit of flashy new prospects, too many of us neglect to maintain our existing buyers, leaving them unhappy with their service and chasing them away.

Joey Coleman says this is unnecessary and easy to avoid — and he should know, he literally wrote the book on the subject, Never Lose a Customer Again.

He’s also the Chief Experience Composer at Design Symphony, a customer experience branding firm. And he came on the #FlipMyFunnel Podcast to let us know how we can stop hemorrhaging customers.

Here’s what we’re unpacking today:

Why VCs care about retention (and you should too)
Why retention is just as important as acquisition
The difference between customer experience and customer service
Why retention is about performing for an audience
46 examples you can learn from

This post is based on a podcast with Joey Coleman. If you’d like to listen to the full episode, you can check it out here and below.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

557. How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard Mar 04, 2020

Show notes

What if the most exciting part of your day was being marketed to?

It’s not as crazy as it sounds.

Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

556. How to Do Tech Evangelism The Right Way Mar 04, 2020

Show notes

Does your company need an evangelist? The title is bandied about quite a lot but who is doing it right?

We spoke with Dave Isbitski Chief Evangelist for Alexa and Echo at Amazon. Previously he was a tech evangelist at Microsoft.

Topics we covered:

Technology evangelism is about relationships.
Evangelists help a company’s bottom line.
Evangelists’ top three priorities
Helping people inside the company
Evangelizing small companies
Dave’s Challenge

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

555. How to Write a Book with Allen Gannett Mar 02, 2020

Show notes

Admit it: There’s a book you’ve always wanted to write bouncing around your head somewhere.

It’s revolutionary; it'll change the world! But you have no idea where to begin.

Well, you’re not alone.

When people find out I’ve written books, they always have a ton of questions. It seems like everyone has a great idea for a book, but just getting started seems so daunting, let alone actually finishing one or getting people to read it.

So, where do you begin?

To answer this, I brought on someone onto the show who knows more than a thing or two about writing: Allen Gannett, author of “The Creative Curve.”

He shared some great tips for anyone hoping to take on the difficult, but rewarding, challenge of writing a book.

Here’s what we’re unpacking today:

The questions you need to answer before anything else
The difference between self-publishing and a publisher
Getting an agent
Writing a proposal
How to market your book
Why you need to find your niche

554. How to Schedule Your Day to Be Exceptional Mar 02, 2020

Show notes

For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of schedule to be exceptional.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

553. How to Measure ABM Success w/ Masha Finkelstein Feb 27, 2020

Show notes

Have you struggled to measure ABM success with your sales and marketing teams? Have you struggled to understand the concept of ABM?

Both of those are very different questions. In this episode, Masha and Sangram discuss the solutions to both.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

552. Want to Be a Better Communicator? Try These 3 Things. Feb 27, 2020

Show notes

Change is in inevitable. And so is communication.

On today's throwback episode, we're talking about Lane Jones and Andy Stanley's book, Communicating for a Change.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

551. How to Make a Difference at Work and In Your Career Feb 26, 2020

Show notes

When you work in marketing, whether it is ABM or traditional marketing, you sometimes can get caught up in the latest tools. but for Heidi Melin, the CMO of Workfront, an HR platform company based in Utah, the more important assets are the members of your team.

Over a long and varied career, she has learned valuable lessons about risk taking, change, listening to your gut, leadership, and what it's like to be a highly successful career woman and mom.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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