Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

721. Turn a New Customer into a Lifetime Customer Oct 20, 2020

Show notes

Congratulations, you’ve made a new customer!

But now the clock is ticking…

You have just 100 days to make that customer a lifetime customer.

In this Takeover episode, host Ethan Beute speaks with Joey Coleman, Author of Never Lose a Customer Again about what customer experience means in 2020.

720. Boosting Productivity & Agility — Even in a Crisis Oct 19, 2020

Show notes

At the beginning of the pandemic, how many were surprised they ended up working harder?

Balancing kids at home, new ways of doing business and increased workloads can be stressful for everyone.

But Muhammad Yasin, Executive Vice President of Marketing at Perq, looked at the crisis as an opportunity to try new things.

And his team has never been so productive.

In this episode, we discuss how he did it.

719. What It Takes to Be a Modern CMO Oct 19, 2020

Show notes

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.

718. Making Sense of Martech: Platforms, Integration & Beyond Oct 15, 2020

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Most marketers know how to weigh traditional marketing services.

But technology? That leaves most marketers at a loss.

It doesn’t have to — deciding between martech products and building a killer tech stack can be made simple.

In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.

717. What's Your WHY? Oct 15, 2020

Show notes

What you do is important. But why you do it is even more important.

In his book and TED Talk “Start with Why” Simon Sinek challenges us on the importance and power of having a “Why.” He pushes us to craft our why to propel ourselves and others to action.

In this throwback episode, Sangram uncovers his why, and how it has impacted every aspect of his life.

716. Social Selling Made Simple Oct 13, 2020

Show notes

ABM is all about building relationships with prospects and customers throughout their entire buyer’s journey.

And these days, if you want to build relationships, you need to master social selling.

In this takeover episode of #FMF, hosts Yaagneshwaran Ganesh and Manish Nepal cover everything you need to know about social selling.

715. How COVID-19 is Proving Analytics Matter Oct 13, 2020

Show notes

If the pandemic or climate change hasn’t made it obvious yet…

Math, sciences and analytics are how we save the world.

And they’re also how you save your marketing.

In today’s episode, I’m joined by Mark Stouse, Chairman and CEO at Proof Analytics.

He has weathered several crises throughout his career — and through his move from a CMO to CEO — and each one has further bolstered his belief in the power of analytics.

714. Executing a Successful ABM Campaign at Scale Oct 13, 2020

Show notes

A successful ABM campaign is tough. Doing it at scale is even tougher. So we thought we’d talk to someone who has quite literally won an award for her ABM campaign at scale. Heidi Vandermeer talks about what it takes to run an ABM campaign at scale, and how her company did it.

713. Why the Unmeasurable Might Be the Key to Unlock ROI Oct 08, 2020

Show notes

You’ve probably heard this phrase before: What gets measured gets done.

Well, sometimes the reverse is true.

And if it is for you, it might be killing your ROI.

So says Chris Walker, CEO at Refine Labs. In our takeover episode with hosts with Yaagneshwaran Ganesh and Manish Nepal, the three join together today to talk about why shifting your marketing investment from performance to brand is the smart move.

What we talked about:

Why brand beats performance
The unmeasurables that provide real ROI
How to kill it with content

712. Working in Love vs. Working in Fear Oct 08, 2020

Show notes

I believe we act out of two different ways to every situation in life: Out of love or out of fear.

Let me explain.

In fear, you play the short game. You’re focused on very short-term goals to please others, and you’re afraid to take risks. Self-protection and survival are your priorities that are rooted in insecurity.

In love, you play the long game. You’re not afraid to take risks because you realize the possibility of failure is just part of the journey. Selflessness is your priority because you see that giving to others doesn’t take away from yourself!

You have a choice to make today. You can choose fear as you walk into your office and home OR you can choose love and truly give it all you have. I promise you that you will sleep well the night you choose to love.

This episode will help you determine if you are responding to your life in fear or in love!

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