Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

701. The Secret Formula: How to Become a CMO Sep 22, 2020

Show notes

I’ve noticed something with the people I mentor in the marketing world: They have no clue how to become a CMO.

Today, I’m going to change that.

In this episode, I cover the 4 questions you need to ask to become a CMO:

Do I know my superpower?
Do I know the business?
Do I know the stakeholders?
Am I building a personal brand?

700. The Future of Work & Productivity Sep 22, 2020

Show notes

The world looks different in this crisis.

But how different will it look when it’s over?

Will work ever work the same way again?

In the latest episode, I catch up the perfect person to answer these questions, Daniel Pink. Best-Selling Author of To Sell Is Human and Host of The Pinkcast, Daniel has devoted the last 20 years to studying the intersection between science and work.

We discuss:

Why we need empathy in a crisis
Why transparency matters right now
The future of work

699. How to Schedule Your Day to Be Exceptional Sep 18, 2020

Show notes

For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of schedule to be exceptional.

698. How Inbound is Rebooting Inbound: A 20k+ Event Reimagined Sep 17, 2020

Show notes

When it became obvious live events weren’t going to happen this year, many events tried to move online.

But that was a mistake…

You can’t just do the same thing virtually — you have to reimagine the experience.

That’s what Courtney Dagher, Senior Marketing Manager at Inbound, did. She and her team took a 20,000+ event and rebuilt it from the ground up to suit today’s socially-distanced world.

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Future CMO's, don't forget to reserve your ticket to INBOUND2020. The fully immersive, digital experience, takes place September 22nd and 23rd. Learn here and Inspire What's Next at www.inbound.com/register use code FutureCMO at checkout for your Flip My Funnel rate.

697. Pivoting from a Startup Leader to a Scale-up Leader Sep 17, 2020

Show notes

A scaling up company leader needs to shed his startup skin and re-emerge as a whole new animal. (S)he needs to:

Let the experts you hired make their best decisions
Make your major changes in the startup phase
Regardless of industry, tech’s holy grail has an enterprise back-end, and consumer-friendly front end
The leader sets the tone and makes the big picture decisions
Make your product easy to buy and use - no exceptions
Make a plan, prioritize, and stick with it

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696. How to Be a Kick-Ass CMO of an Iconic Brand Sep 15, 2020

Show notes

Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?

We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What better place to catch up with Kipp than INBOUND 2019?

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

695. Keeping the Faith: Faith-Based Leadership Through Crisis Sep 15, 2020

Show notes

We all have to have faith that we will get through the pandemic to keep our sanity and to come out on the other side stronger.

In the mean-time, as leaders, we need to expertly with our employees.

And for some leaders, faith and communication already go hand-in-hand

In this episode, I speak with Ginger Herring, CEO at 1st Franklin Financial Corporation, about how her faith-based leadership is helping her team through this crisis and beyond.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

694. Award-Winning Lessons You Need for Your Next Demand Generation Campaign Sep 15, 2020

Show notes

Stop focusing on one thing at a time! If you focus too much on one thing, you’re actually trapping yourself. This episode I sit down with Daniel Englebretson, the winner of the 2018 ABMie for the Best Demand Generation Campaign. One of the greatest lessons he learned is that instead of focusing on one thing first, you’re better off spreading yourself thin in lots of areas and seeing what sticks. Then you’re ready to crush that one thing! Check out the interview to learn the rest of Daniel’s award-winning lessons.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

693. Why Terminus Embraces Their Competitors Sep 15, 2020

Show notes

The script has flipped.

Embracing the competition? Aren’t we supposed to hate each other?

Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth.

FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

692. How to Not LOSE Your Family to WIN the World, Pt. 2 Sep 15, 2020

Show notes

We need to get back to our families.

If we’re working long hours, but not connecting with our families, what’s it all for?

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

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