Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

731. Customer Experience in the Era of Infinite Media Nov 03, 2020

Show notes

How can we make our marketing better?

You’re asking the wrong question.

You get way better answers by asking: Why isn’t our marketing working?

In this takeover episode, host Ethan Beute speaks with Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution,” about how his work is answering this fundamental question.

730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy Nov 03, 2020

Show notes

Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange

If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to figure out how to meaningfully impact revenue as a marketer, then this session is for you.

Paul Green, Director of Marketing Technology at Extreme Networks, will detail how to get you unstuck and share Extreme Networks’ journey of creating a global, cross-functional initiative called “Project Orion” to orchestrate marketing and sales systems into a unified go-to-market engine.

Using state-of-the-art tools like Marketo to drive demand, enrich data, identify intent signals and more, the company built a customer data platform capable of driving true organizational alignment, boosting conversion rates and accelerating pipeline and revenue.

729. How to Practice Fearlessness in Marketing Nov 03, 2020

Show notes

Fearlessness is taking the keys to the Ferrari.

That’s one of our core values at Terminus. But what does it look like to be fearless in marketing?

Marketing Operations Coordinator at Terminus, Madison Bennett, says it’s about being unafraid to challenge people and processes at any turn. When it comes to marketing operations, you want the best accounts to be your customer. Period.

When you find the best accounts for your sales team, that customer is going to flow through your deal cycle so much faster because you know they’re ready to buy. They’re also going to be better accounts for your customer success team to work with because they’re engaged and interested in what you’re doing.

You have to be fearless in doing what it takes to find those key accounts for sales to go after and for customer success to engage. To find the best process to tee up only the accounts that are going to be most successful. Where the goal used to be “fill that funnel” with as many people as possible… now we know exactly why we sent this account to sales.

But how do you sustain fearlessness in marketing operations?

728. How to Show Up Authentically & Execute Every Day Oct 30, 2020

Show notes

How do you provide great customer experiences to a market wary of your industry?

Show up authentically.

Your customers need to know you have their interests at the core of what you do.

In this Takeover episode, host Ethan Beute speaks with Paula Hayes, President & CEO of Hue Noir Cosmetics.

Paula is on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement.

727. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It Oct 28, 2020

Show notes

It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people.

Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn’t reflect it).

Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.

726. Build a Community By Making Customer Experience Your Mission Oct 27, 2020

Show notes

What is your mission?

It may not seem like it…

But your mission is the most important factor in delivering great customer experience.

In this Takeover episode, host Ethan Beute speaks with Levi Ayriss, VP of Southwest Field Operations, and Lance Risser, VP of Field Operations, at Dutch Bros. Coffee.

725. The Overnight Pivot: Reacting to Crisis Oct 27, 2020

Show notes

When responding to a crisis, you have two choices.

You can let the crisis just happen to you.

Or you can take control and meet the crisis head-on.

Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option.

When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world.

Now they’re 100% B2C.

724. News Flash: 3 Mergers and Acquisitions to Watch Oct 23, 2020

Show notes

News flash! Things are heating up from a mergers and acquisition standpoint in the marketing space.

From owning the B2B space to improving personalization in content marketing, these mergers and acquisitions are sure to shakes things up. This week, we’re talking three major moves to watch, plus one piece of surprise news for female entrepreneurs.

723. In an Era of Infinite Competition, Experience Is Everything Oct 22, 2020

Show notes

Companies have been saying they are focused on customer experience for years.

For most… it hasn’t exactly been true.

But these days, it’s no longer an option. Experience matters more than anything else in your business.

In this Takeover episode, host Ethan Beute speaks with David Cancel, CEO of Drift.

722. 5 Ways to Be Productive as a Travel Warrior Oct 22, 2020

Show notes

On this episode of the #FlipMyFunnel podcast, Sangram gives you the 5 tactics that have totally changed his travel game, and have made travel one of the most fun and energizing parts of his job.

Keep this one in your back pocket for the next time you have to take a business trip!

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