Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

741. Why We Need to Humanize Business Communication Nov 17, 2020

Show notes

Communication is what separates us from other animals.

Communication makes us human.

So, why do most workplaces seem dead-set on stripping all the humanity from business communication?

In this Takeover episode, host Ethan Beute speaks with Darin Dawson, President and Co-Founder of BombBomb, a company hoping to make a dent in the universe by rehumanizing the way we communicate in our careers with video messaging.

They discuss:

Why communication is what makes us human
The problem with business communication
How video can help solve it

740. Working Genius: What Gifts Do You Bring to Work? Nov 17, 2020

Show notes

You are a genius.

In fact, every person in your company is a genius, too.

And if you can figure out why, you can reorganize your company to be more efficient, productive and joyful.

In the latest LinkedInLive episode, I’m joined by the legendary Patrick Lencioni, Founder & President of The Table Group and author of The Five Dysfunctions of a Team, to break down the 6 types of working genius and why they matter for your company.

What we talked about:

Why we need to understand the genius in ourselves and others
The 6 types of working genius
How to improve your company through understanding these genius types

739. How to Build a Killer B2B Brand Nov 17, 2020

Show notes

The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff.

According to Edward Ford, they couldn’t be more wrong.

738. 10 Rules for Creating Category & Community Nov 12, 2020

Show notes

If you want to succeed in providing an amazing customer experience…

You need to build 2 things first.

Category and community.

In this Takeover episode, we’re getting a bit meta: Host Ethan Beute speaks with none other than me, Sangram Vajre, Chief Evangelist at Terminus.

737. The Future Of Sales & Marketing Is Radically Transparent – Are You Ready? Nov 12, 2020

Show notes

Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange

The future of sales and marketing is radically transparent … are you ready? While embracing transparency and leading with our flaws may feel like the right thing to do, brain science coupled with the proliferation of reviews and feedback on everything we do, buy and experience means it’s now a requirement. Todd will get us ready.

736. Why a Perceived Problem Still Needs Solving Nov 10, 2020

Show notes

When you love something, you want to protect it.

But working in CX often means hearing only the negative from customers.

And it doesn’t matter if you agree — you still need to solve the problem.

In this Takeover episode, host Ethan Beute speaks with Rachel Ostrander, Director of Runner Experience at Brooks Running, about how to keep your customer experience running smoothly.

735. This Marketplace Pays Highly Certified Freelancers Nov 09, 2020

Show notes

For most of us, work looks pretty different than it did a year ago.

Whether it’s work-from-home, changing industries, furloughs, or even lost jobs, work is changing. When it comes to freelancing, that might be a good thing.

My latest guest on Linked In Live is Susan Marshall, CEO at Torchlite, a marketplace connecting freelance marketers with paying gigs. I invited her on the show to discuss how freelancers fit into the new post-COVID economy.

734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile Nov 06, 2020

Show notes

ABM is easy as soon as soon as you define your original ideal customer profile.

But that’s just like the old Steve Martin answer on how to be a millionaire:

“First step: Get a million dollars.”

So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile?

Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star book, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few.

Currently, Kirby’s the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.

733. It’s Time to Get Intentional About Employee Experience Nov 05, 2020

Show notes

100,000 hours. 8 hours a day. 40 a week. 2,000 a year.

We experience most of our adult lives at work.

Can we really afford to leave that experience up to chance?

It’s time to get intentional about our employee experience.

In this Takeover episode, host Ethan Beute speaks with Gil Cohen, Founder at Employee Experience Design, about what leaders need to know to deliver a phenomenal employee experience.

732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action Nov 05, 2020

Show notes

Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange

Everyone needs clean data to make smart decisions, but BigCommerce has gone beyond that. Data is the jet fuel that powers the company’s demand engine. With every new initiative, they first ask the question, “How can we use data and automation to make this efficient, scalable and repeatable?”

In this presentation, Ali Rastiello, Director of Marketing Operations and Technology for BigCommerce, will share how she and her team have embraced data orchestration platforms to clean their data and automate processes to more effectively target both B2B and B2C companies.

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