Move: The Go To Market Podcast

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760. 3 Ways to Step Up as a Leader in Times of Crisis Dec 22, 2020

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Anybody can be a leader when everything is running smoothly. It’s crises that elevate leadership from a title to a badge of honor. In this LinkedIn Live episode, I speak with Steve Lucas, CEO at iCIMs, to find out what behaviors true leaders need to exhibit in a crisis. What we talked about: - How to marry empathy and realism with optimism - Why we all need 90 minutes of quiet time - How to identify what to start, stop, and continue

759. Consistency Creates Massive Outcomes Dec 22, 2020

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When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency. If you only work toward your goal once or twice a year, or every now and then, the action is random and it’s unlikely anything will come of it. It becomes a hobby you don’t really care about, rather than a goal you want to achieve. But if you work on it daily, weekly, or monthly, on whatever consistent schedule works for you, then you can create a massive impact. In this episode, we take a quick, concise look at how consistency creates massive outcomes.

758. Prosperous Phone Prospecting: The Art of the Cold-Call Dec 22, 2020

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When you buy a hammer, do you throw out your saw? Of course not! You need to use every tool in your arsenal if you want to succeed — especially in sales. That’s why phone prospecting isn’t dead just because you have some fancy new AI-powered tool. In this Takeover episode, host Sanjana Murali speaks with Tibor Shanto, Chief Value Officer at Renbor Sales Solutions, about why phone prospecting is still the most vital tool for any successful salesperson. Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502 Hippo Video: https://www.hippovideo.io/

757. Embrace Your Flaws and Close More Deals Dec 17, 2020

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Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange The future of sales and marketing is radically transparent … are you ready? While embracing transparency and leading with our flaws may feel like the right thing to do, brain science coupled with the proliferation of reviews and feedback on everything we do, buy and experience means it’s now a requirement. Todd will get us ready.

756. Sell Effectively to the C-Suite with These Solid Strategies Dec 15, 2020

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Selling to the C-suite can be intimidating for many salespeople. It doesn’t have to be. With some strategy and sales skills — and an understanding of what C-level executives want — it can be just as easy as any other sale. In this Takeover episode, we speak with Marcus Chan, Founder of Venli Consulting Group, about the most essential skills you need to effectively sell to the C-suite. Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502 Hippo Video: https://www.hippovideo.io/ Marcus Chan: https://www.linkedin.com/in/marcuschanmba/ Venli Consulting Group: https://venliconsulting.com/

755. How to Develop a Cultural Mindset Dec 15, 2020

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It’s one thing to say you care about your organization’s culture — it’s another to actually put in the time and effort to shape it. Recently, Ginger Hardage, former Sr. VP of Culture & Communications at Southwest and Founder of Unstoppable Cultures, and Ricardo Gonzalez, Founder & CEO of Bilingual America and author of The 6 Stages of Cultural Mastery, joined me on a LinkedIn Live session.

754. 3 Things to Know About Pitching ABM to Your Board Dec 11, 2020

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Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment with consistent visibility.

753. How to Develop a Winning Sales Strategy Dec 10, 2020

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Everyone wants a winning sales strategy. But sales encompasses so many aspects of a business it’s often hard to know where to start. Luckily, in this Takeover episode, host Sanjana Murali speaks with Kent Holland, VP of Sales at Copper, about 3 areas you can focus on right now to step up your sales game. For more episodes like this one, join our friends at the Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502

752. 3 Things B2B Marketers Can Learn from B2C Dec 10, 2020

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On this throwback episode of #FlipMyFunnel, Sangram talks with Bryan Brown a few things that B2B marketers can adopt from B2C marketers.

751. Leadership: Women in Sales and Tech Dec 08, 2020

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Why is it that in every movie about sales, the lead is always a guy? It’s not the 1950s anymore. Sales is a gender-neutral job — and we could all benefit from more women on our sales teams. In this Takeover episode, host Sanjana Murali speaks with Patricia DuChene, Vice President of Sales at Postal.io, about the challenges and opportunities for women in sales and tech. For more episodes like this one, join our friends at the Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502

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