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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    How to Become a More Efficient and Effective CEO Jul 06, 2021
    Show notes

    Simon Severino is the CEO and Founder of Strategy Sprints, a global team of certified Strategy Sprints® Coaches who work with SaaS companies, consultancies, agencies, advisors, and educators to help them run their companies more efficiently. Simon also created the Strategy Sprints® Method that guarantees to double a company's revenue in 90 days. Additionally, he is a Forbes Business Council Member and a member of Duke Corporate Education.

    As a business expert, Simon is a regularly sought-after keynote speaker in the areas of market strategy, sales strategy, and scaling up. He has been a featured guest on multiple podcasts and spoken at many conferences, including TEDx, Google, and Entrepreneurs on Fire. Simon hosts the Strategy Sprints Podcast, and you can find his writing on marketing and sales strategy at Forbes and Entrepreneur. Simon attended the MIT Sloan School of Management for innovation of products and services, and he holds a degree from the University of Vienna in philosophy and psychology.

    In this episode…

    CEOs are responsible for lots of things throughout a company. It can be easy to get caught up and distracted by the overwhelming amount of endless tasks — especially when your business is growing. How do you determine where to spend your time, so it has the greatest value? What levers should you be pulling to take your company to the next level?

    According to expert strategist Simon Severino of Strategy Sprints, the most common mistake CEOs make with their time is when they get off track by doing what they're good at versus doing what grows the business. He suggests that CEOs can do a lot more for their companies when they stick to only working on high-leverage duties. What's his solution for all the other tasks? Learn to delegate. Simon also asserts that there are three levers that many companies can use to increase their revenue drastically. However, he cautions that focusing only on revenue can cause health problems for your company if you're not also paying attention to your profits.

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with the CEO and Founder of Strategy Sprints, Simon Severino, to discuss his methods for generating more efficiency in your company and becoming a more effective CEO. Simon shares his secrets for finding the best places to focus your time, doubling your company's revenue in 90 days, and assessing the health of your company. Stay tuned!


    The Art of Bringing Feelings to Your Business Decisions Jun 29, 2021
    Show notes

    Arjun Sen is the CEO and President of ZenMango, a premium consulting company with a focus on marketing and branding. Before heading ZenMango, he was a Fortune 500 executive and the Vice President of Marketing and Operations for Papa John's. At ZenMango, he has made incredible impacts on major restaurant, hospitality, retail, service, nonprofit, and sports brands worldwide. Arjun is also a highly rated international keynote speaker on brand and customer experience.

    Arjun is the author of Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers? and host of the podcast Secrets to Win Big®. His most recent book, Feeling Business, should be out later this year. He has been called "One of the most 'marketing-intelligent' minds in the business today" and "the 'go-to guy' who makes things happen in the business world."

    In this episode…

    People tend to separate life into two categories: the personal and the professional. Then, they approach the two in very separate ways. But using different tactics for both isn't the only solution — and it might not get the best results.

    According to Arjun Sen of ZenMango, you can apply some of the same strategies for success to all areas of your life. For instance, he proposes that using KPIs in your personal life can bring you a higher level of self-satisfaction. He also suggests placing feelings at the center of your business strategy. Why? Because the best way to gain insight into your customer's pain points is to experience them for yourself. Arjun says that if you want to understand what your customers need, it isn't about having an intellectual discussion — it's about understanding how they feel.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Arjun Sen, CEO and President of ZenMango, about (emotional) strategy in business. Arjun discusses some of the successful tactics he's deployed in the past, how he finds the right place to start when consulting with a new company, and why feelings should be a part of your business plan. Plus, Arjun shares his grandmother's clever financial advice for saving money and describes the value of using KPIs in your personal life.


    Building Sustainably and Leveraging Company Culture as Strategy Jun 22, 2021
    Show notes

    Kelly Price is the President and Co-founder of MainStreet Property Group LLC, a real estate development firm dedicated to the vision, construction, and operation of landmark mixed-use properties in the Greater Seattle area. He is also the President of GenCap Construction Corp. and the Managing Partner of Insite Property Solutions, a boutique, full-service property management company.

    Over the last 20 years, Kelly has completed billions of dollars in financial and real estate transactions and has dedicated himself to the goal of building sustainable communities. He has also served as a speaker and panelist on real estate and finance. Previously, he was the CFO for CamWest Development, and he spent six years as the CFO for Emeritus. Kelly holds a bachelor of arts in accounting from the University of Washington.

    In this episode…

    Cost is frequently one of the largest objections to building sustainably. However, Kelly Price of MainStreet Property Group LLC, GenCap Construction Corp., and Insite Property Solutions has managed to find a way to build to the highest level of sustainability while maintaining a competitive cost structure. As a result, Kelly's companies are now setting an example for pushing the envelope when it comes to building in an environmentally friendly manner.

    According to Kelly, the main reason for his success isn't the strategies of his companies — it's the people and the culture. In fact, his top two objectives involve finding and retaining the right people and creating a culture of extreme engagement. Kelly believes that even the greatest strategies will suffer if you don't have the right people in the right places.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Kelly Price, President of MainStreet Property Group LLC and GenCap Construction Corp., and Managing Partner of Insite Property Solutions. Together, they discuss the value of building sustainably, why company culture should be a part of any organization's strategy, and how to maintain a work-life balance without losing your edge. Stay tuned!


    Using Digital Platforms to Increase Manufacturing Sales and Valuations Jun 15, 2021
    Show notes

    Dusty Dean is the Founder and CEO of BITCADET, a company focused on creating innovative digital sales channels for manufacturing companies. With BITCADET, Dusty helps manufacturers unlock sales and create solutions for their customer base.

    Dusty is a Senior Board Advisor at VersaTube Building Systems, the leading manufacturer of pre-engineered DIY steel building kits. Under his leadership, Dusty took the company from $5 million to $50 million by implementing and establishing a direct-to-consumer sales strategy. He is also the Founder of Seedzi, a startup incubator that focuses on the people aspect of vetting and selecting pre-investment entrepreneurs.

    In this episode…

    How do you successfully integrate the tangible industry of manufacturing with the benefits of today's digital tools and platforms to create a better business?

    Raised around the world of manufacturing through his father's work, Dusty Dean took his own knowledge of software and coding, and saw where it could be applied for manufacturing businesses: digital sales. This gap in the industry led him to create BITCADET, where he's been able to help fill a void that was leading to wasted time and energy.

    On this episode of the Measure Success Podcast, Carl J. Cox speaks with Dusty Dean, Founder of BITCADET, to discuss the importance of helping a client address what they couldn't see before. Together, they talk about projecting and predicting trends to prepare in an ever-changing industry, Dusty's definition of success, and the importance of continually exploring an enriching life outside of the workplace.


    Being Thankful for Every New Day Jun 08, 2021
    Show notes

    Lisa Hardwick is a part of the team at The Math Learning Center, a nonprofit organization that provides math curricula and other resources for teachers and students in the United States and internationally. In her time with the company, Lisa has helped expand the customer base and has seen the business grow from having only 20 employees to over 80.

    Before working at The Math Learning Center, Lisa was an office manager with her husband, Guy Hardwick, who managed and successfully launched the first American Family Insurance office in Oregon. Lisa is a mother of two, grandmother of three, and a cancer survivor. She is also Carl J. Cox's older sister.

    In this episode…

    Trying to run a business is hard enough, but what happens when you or your partner get sick? How do you handle the logistics, as well as the emotions, and still find the strength to keep fighting?

    When Lisa Hardwick's husband was diagnosed with a brain tumor, he had to step away from the business they'd built together. Lisa quickly took on the challenge of juggling long hours at the office to keep things running while also trying to help her husband in the fight of his life. Years later, when Lisa was diagnosed with lung cancer, she had her own battle to fight and many obstacles to overcome. Her story is an important reminder of what really matters and how to find the inspiration to confront hardships with the power of grace.

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with his sister, Lisa Hardwick, to discuss life, business, and finding the strength to overcome difficulties. Lisa describes her successes and challenges while working at The Math Learning Center and how she previously helped launch the first American Family Insurance office in Oregon. Carl J. Cox and his sister also talk about Lisa's struggles overcoming cancer and why it's important to be thankful for each day. Stay tuned!


    Automating Trust with Strategic Planning Software Jun 01, 2021
    Show notes

    Philip Hicks is the CEO, Founder, and President of GovernmentFrameworks.com, a web-based governance tool for organizations and executive leadership teams. He started the company in 2013, growing to include locations in the United States, Canada, Australia, and New Zealand. GovernmentFrameworks.com solves the complex planning, process, automation, and performance reporting needs of local government through its framework, software, and management training program.

    Philip has 18 years of experience selling and implementing Enterprise Resource Planning (ERP) automation and execution software. He is also a Director at Strategic Online Services Ltd, a company that specializes in providing cloud server hosting. Philip has a bachelor's degree in business information systems from the University of Adelaide and studied marketing management at the University of South Australia.

    In this episode…

    Efficiency, transparency, and accountability are often referred to as key factors for success. So what's the best way to implement them into your organization? What if an automated, web-based software could help? Wouldn't it be great if the same software could also assist in your strategic planning, decision making, processes, report creation, and collaborations?

    According to Philip Hicks, CEO, Founder, and President of GovernmentFrameworks.com, that's exactly what his software does for government organizations. His company seeks to improve governance as a whole by helping build trust and understanding between administrations and elected officials through improved technology. GovernmentFrameworks.com also saves time for employees by automating processes, so they can focus on what's important.

    In this episode of the Measure Success Podcast, Carl J. Cox discusses strategic planning software with Philip Hicks, CEO, Founder, and President of GovernmentFrameworks.com. Philip describes how his software helps elected officials keep their jobs, why his company can take the implementation process down to 30 days, and how his software saves time through automation. Plus, Philip explains what he did to turn an 85 percent failure rate into a 100 percent success rate. Stay tuned!


    Practicing What You Teach May 25, 2021
    Show notes

    Dr. Scott Cyrus is a Professor and Chief of Pediatrics at Burrell College of Osteopathic Medicine in Las Cruces, New Mexico. He is also a practicing pediatrician at Children and Adolescent Medical Services and the Saint Francis Health System in Tulsa, Oklahoma. Previously, Dr. Cyrus served as the former president of the New Mexico Osteopathic Medical Association and the American College of Osteopathic Pediatricians.

    Dr. Cyrus recently received recognition as the George W. Northup Educator of the Year, an award granted by the Student Osteopathic Medical Association (SOMA) Foundation. He's also been the recipient of the Outstanding Physician Award from the Oklahoma Osteopathic Founders Foundation. Dr. Cyrus earned his doctorate from the College of Osteopathic Medicine at Oklahoma State University and has been an active pediatrician for over 25 years.

    In this episode…

    Doctors, as a group, are some of the most highly trained and well-educated individuals out there. However, being an expert can only get you so far. Sometimes, finding a way to make your expertise truly useful will require you to understand the way other people see things. If you want to be more effective at what you do, learning to be more empathetic and adaptable is a great place to start — regardless of your profession.

    For Dr. Scott Cyrus, a patient's health is the ultimate goal and measure of success. However, as Dr. Cyrus will point out, not everyone shares the same definition of health. Because of that, you need to vary your approach with each individual you work with. It's not enough just to know how to do something. Physicians also need to acquire the knowledge that will allow them to navigate in a way that serves the needs and wants of their patients.

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with Dr. Scott Cyrus to discuss teaching and practicing in the field of pediatrics. Dr. Cyrus explains how he has adapted to the restrictions of the pandemic in both his careers, what he thinks the future of medicine holds, and why he views his patient's health as the ultimate goal. Plus, Dr. Cyrus shares his favorite advice for approaching life. Stay tuned!


    Adapting to the Digital Transformation May 18, 2021
    Show notes

    Mark Howard is a Chartered Financial Analyst (CFA) and the Managing Director and Senior Multi-Asset Specialist at BNP Paribas, one of the leading banks in Europe with an international reach extending into 74 countries. In addition to providing analytical insight to key clients, Mark also connects institutional clients with BNP Paribas researchers, product experts, and traders to showcase their expertise. Before joining BNP Paribas, Mark was a Managing Director at Barclays Investment Bank for five years and a Managing Director at Lehman Brothers for 18 years.

    Mark has an MBA in finance from New York University and a bachelor's degree in economics from Colby College. He currently serves on the Investment Committee for the Maine Community Foundation and is a Director and past President of the Fixed Income Analysts Society. He is also a Board Member and Treasurer of the Friends of IHES in France, a nonprofit organization supporting a world-leading research center focused on mathematics and theoretical physics. Mark has been recognized as part of Institutional Investor magazine's All-America Fixed-Income Research Team 11 times, receiving seven first-place rankings.

    In this episode…

    The transition to remote work is an obstacle that many people had to move through over the last year. Every type of business faces its own specific challenges. However, when you work in an area where changes are consistently tracked, measured, analyzed, and planned for, sometimes adapting to a new normal can go a bit more smoothly.

    This was definitely the case for Chartered Financial Analyst Mark Howard of BNP Paribas. Because his company already had the systems in place for remote work, the transition presented fewer technical issues than most. Instead of scrambling to figure out how to make things work, BNP Paribas employees were able to focus their energy on the higher-level challenges involved in a digital transformation and the shifting landscape of the financial market.

    In this episode of the Measure Success Podcast, Carl J. Cox speaks with Mark Howard, Managing Director and Senior Multi-Asset Specialist at BNP Paribas. Mark discusses the platforms BNP Paribas uses to stay on top of remote communications, the difficulties of building trust with new clients remotely, and the present changes impacting the financial market. Mark also shares his experience of being in New York for the 2008 recession, 9/11, Hurricane Sandy, and the current pandemic. Stay tuned!


    Discovering Your Passion to Make a Difference: High-Growth Company Tackles COVID-19 Vaccinations May 11, 2021
    Show notes

    Dr. Ann Jarris is the Co-founder and CEO of Discovery Health MD, a Seattle-based company that provides medical services for remote worksites and the commercial maritime industry. Before opening Discovery Health MD, Dr. Jarris worked as an ER physician for over 15 years. She is also the CEO of MD Solutions International (MDSI), a company providing physician-based services and consulting for businesses, government agencies, and organizations that have regulated requirements for their health programs.

    Over the years, Dr. Jarris has made significant contributions to maritime services, telemedicine, and risk management. Dr. Jarris has a bachelor's degree from Dartmouth College, a medical degree from the Mayo Medical School, and completed her emergency medicine residency at the University of Arizona. She also earned an MBA from Seattle University.

    Erin Cavin is the COO for Discovery Health MD and the CIO for MD Solutions International. She is also the Owner and Lead Consultant at Cavin Consulting, a firm she started in 2007 that offers consulting services in communication, marketing, and IT for nonprofits. As an organizational expert, Erin has a talent for implementing systems and processes that enable organizations to grow efficiently.

    In addition to working extensively with nonprofits, Erin's diverse background ranges from working in management in the performing arts industry to filling multiple roles within the corporate world. Erin holds a bachelor's degree from the University of Central Florida and an MBA from Seattle University.

    In this episode…

    Try to imagine being in healthcare at the beginning of the pandemic. Now suppose that you primarily provide health services for the maritime industry and all of the ports are shutting down. Sick people can't get off their ships to receive medical treatment, and you haven't received guidance from the government on how to proceed. Also, assume your company is based at the epicenter of the COVID-19 outbreak in the United States. What would you do?

    For Dr. Ann Jarris and Erin Cavin of Discovery Health MD, the above scenario wasn't imaginary. They were figuring out how to help people stranded in the ocean and issuing protocols before the CDC offered guidelines. In a year, Discovery Health MD would grow from eight W-2 employees to over 50 — and become one of the first to start systematic testing of asymptomatic people. Currently, they're also navigating governmental, procurement, and documentation systems to distribute vaccines to as many areas as they can. If you're curious about how to keep your focus amid chaos and uncertainty, you won't want to miss this week's show.

    In this episode of the Measure Success Podcast, Carl J. Cox joins Dr. Ann Jarris and Erin Cavin of Discovery Health MD to talk about their business and its role throughout the pandemic. Together, they discuss the difficulty of vaccine distribution, the challenges of providing healthcare at sea, and the metrics they're using to keep on top of their fast-growing company. Plus, they disclose what it was like to design protocols during the pandemic before the government was offering any guidance.


    Authentic Core Values Inspire Trust with Employees May 04, 2021
    Show notes

    Ganesh Shankar is the CEO and Co-founder of RFPIO, the industry's leading software for response management. Using cloud-based automation technology, RFPIO helps organizations increase their revenue by streamlining the response process for multiple applications. At RFPIO, Ganesh is able to leverage his background in product management to drive excellence for his employees and customers.

    Ganesh was recognized as Ernst & Young Entrepreneur of the Year (Pacific Northwest) Winner in 2020 and was included in Portland Business Journal's 40 Under 40. He was also voted "Top CEOs to Work For in Portland," "Top CEO's for Women," and "Top CEO's for Diversity" by Comparably. He holds degrees in marketing and finance as well as computer technology.

    In this episode…

    There's something special that exists in a start-up's company culture. Driven people band together in their sweat and tears to celebrate every small win. Sure, it can be hard work, but it's also rewarding. So what happens when your company moves forward from start-up to success? Saying goodbye to the long, grueling hours is one thing, but how do you hold onto the vibrant energy and innovation that fledgling businesses tend to create?

    Ganesh Shankar, CEO and Co-founder of RFPIO, is not a serial entrepreneur. When his company started to find success, he wasn't interested in turning his attention over to the next best thing. He wanted to find a way to enjoy leaving the struggle behind while keeping all the best parts of a start-up alive. Today, RFPIO is a thriving and growing business. And, if tons of awards and recognition for software and company culture are any indication, it looks like Ganesh has managed to untangle the mystery of blending together the best of both worlds.

    In this episode of the Measure Success Podcast, Carl J. Cox is joined by Ganesh Shankar, CEO and Co-founder of RFPIO, to talk about software, growth, and company culture. Ganesh explains how his software helps other companies boost their sales, why RFPIO's core values aren't the typical ones trumpeted by other companies, and the reason he views success as a continually evolving metric. Plus, Ganesh reveals some of the unique ways he's kept his company culture intact as his workforce grows.


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