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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    Empowering Legends with Tommy Breedlove Sep 21, 2021
    Show notes

    Tommy Breedlove is a keynote speaker, business coach, and the Founder of Choose Goodness. After beginning his 20-year corporate career at Deloitte, he became a shareholder for Massive Technologies and has sat on the board of directors for some of the largest public accounting firms in the Southeastern United States. Tommy is now a Wall Street Journal and USA Today best-selling author, penning the title, Legendary: A Simple Playbook for Building and Living a Legendary Life, and Being Remembered as a Legend.

    He graduated from the Terry College of Business at the University of Georgia with a bachelor's degree in Business Administration and Accounting. Tommy enjoys hiking, traveling the world, and spending time with his wife and two dogs.

    In this episode…

    What should you be doing to become a better leader? How do you infuse true authenticity into yourself and your brand to create success?

    Many of us fail before we even start due to a lack of purpose and fear. According to Tommy Breedlove, a Wall Street Journal and USA Today best-selling author and business coach, everyone has a unique sense of purpose — you just have to find your authenticity. Tommy teaches that success is more than just money. Instead, success can look like more time, freedom of choice, creative space, and more. But, in order to have success, you need to invest and trust in yourself to see a return.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Tommy Breedlove, keynote speaker, business coach, and Wall Street Journal and USA Today best-selling author, about connecting people with the value of their business. Tommy explains how to reach success more deeply by remaining true to your inner self, the paradigm shift to leading yourself, and why you will never progress if you do not take action.


    The Naked Truth on Sales Strategy with Christine Miller, Owner of Miller Consulting, LLC Sep 14, 2021
    Show notes

    Christine Miller has over 20 years of experience in media and marketing and is the Owner of Miller Consulting, LLC, a firm that helps companies grow their client base and increase revenue through sales coaching, training, and consulting. Christine has expertise in business development, sales coaching, client management, and more. She is also a regular speaker, trainer, and podcast guest.

    Before this, Christine was the Director of Sales for Comcast, the Director of New Business Development for MySightSee, and the Sales Director for Sison Broadcasting Inc. She has worked in virtually every aspect of sales, marketing, advertising, management, and team building.

    In this episode…

    No matter what industry you're in, if your sales are not performing as well as you hoped, it may be due to your sales strategy. There are many factors that might be holding you back from making a sale — fear of seeming too salesy, an ineffective closing process, or a general lack of research, to name a few. So, how can you improve your sales strategy to start scaling your business today?

    Christine Miller is a sales consultant who can help you overcome the sales roadblocks in your way. Using her proven methods, you can identify a solution to your sales problems, discover effective advancing techniques, and build a stronger sales team. With over 20 years of experience, Christine is here to empower you to take your business and sales strategy to the next level.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Christine Miller, the Owner of Miller Consulting, LLC and a master of sales, about the sales strategies and tactics you can utilize to grow and scale your brand. Christine discusses the five invisible roadblocks that may be holding you back from making a sale, the most important success metric for any organization, and how to bring more value to each sale. Stay tuned!


    Building Discipline and Patience in Your Business Ventures with Mike Carmody, Owner of MudMixer Sep 07, 2021
    Show notes

    Mike Carmody is the Owner of MudMixer, an innovative two-phase infusion system for mixing concrete, and the Owner of Red Dog Mobile Shelters, an aerodynamically anchored mobile tornado shelter. Mike is also a chartered financial analyst (CFA), a fellow of the society of actuaries (FSA), and a member of the American Academy of Actuaries (MAAA). He has been an instructor at SaltSolutions since 1998, guiding actuaries on all three levels of the CFA exam.

    In addition to his entrepreneurial career, Mike instructs students and actuaries on how to pass the Investment and Financial Markets (IFM) Exam and Validation by Educational Experience (VEE) Exam at Coaching Actuaries. He is an avid runner and enjoys spending time with his family.

    In this episode…

    When starting a business, it is more important to get it right than to be on time. It takes a great deal of patience to overcome the obstacles thrown at a new business. Mike Carmody knows this all too well — but how did he begin?

    Before getting into business ownership, Mike always enjoyed the idea of innovation. But, he knows that great things do not happen overnight — you have to patiently follow the process. Through his work as an instructor and coach, Mike has developed a solid foundation in patience and success. He launched a new business venture during the pandemic and navigated the rough waves of productivity and manufacturing with a goal in mind.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Mike Carmody, Owner of MudMixer, about the business cycle in the manufacturing world. Mike explains his passion behind starting a business and how he surrounds his business with qualified people to create value in the marketplace. Mike and Carl J. Cox also discuss impactful books and the lessons they provide. Mix smarter, not harder, in this episode.


    Defining Artificial Intelligence with Daniel Faggella, Founder and Head of Research at Emerj Artificial Intelligence Research Aug 31, 2021
    Show notes

    Daniel Faggella is the Founder and Head of Research at Emerj Artificial Intelligence Research, a publishing and market research company that helps leaders achieve a return on investment from their artificial intelligence strategies. He is an internationally recognized speaker on AI ROI and has spoken for the World Bank, United Nations, OECD, Interpol, and many more.

    Daniel is also the Founder of the Inc. 5000 e-commerce company, Science of Skill, which he sold for seven figures in 2017. The company focused on e-commerce and e-learning in the self defense and self protection space. Outside of work, Daniel is a Brazilian Jiu-Jitsu national champion and black belt.

    In this episode…

    With the ever-evolving digital transformation of the business world, finding accurate and relevant information to measure success can be difficult. As more and more companies implement artificial intelligence strategies, the question remains: should your business adopt AI for a greater return on investment?

    Daniel Faggella is the Founder and Head of Research at Emerj Artificial Intelligence Research, where he is paving the way with AI ROI for businesses. Daniel is focused on aligning core capabilities with effective strategies to ensure that an AI investment is the correct path for your business. Through his research, Daniel examines the algorithms and data needed to boost a brand's success.

    In this episode of the Measure Success Podcast, Carl J. Cox is joined by Daniel Faggella, the Founder and Head of Research at Emerj Artificial Intelligence Research, to discuss best practices for implementing artificial intelligence at your company. Daniel talks about the three core artificial intelligence ROIs, the challenge of identifying an AI strategy that is suitable for your brand, and the importance of aligning your capabilities with your data infrastructure.


    Monetize and Valorize Your Business with Jessica Yarbrough, Business Growth Consultant and Sales Marketing Strategist Aug 17, 2021
    Show notes

    Jessica Yarbrough is a reputable business growth consultant and sales marketing strategist. Her goal is to help entrepreneurs sell high-value products and services. She is an expert not only at showing, but teaching entrepreneurs how to build an effective platform that rapidly raises their value, earns credibility, and attracts high-paying clients.

    She earned a bachelor's in international business from San Diego State University, lived in the jungles of Costa Rica, and once traveled the world as a yoga instructor. Now, she travels the globe teaching and inspiring entrepreneurs on how to grow their influence.

    In this episode…

    How can you turn your business into a profitable program? Is there a way to go from starting solopreneur to successful mogul without throwing away your money?

    Jessica Yarbrough helps answer the tricky question: what do you think you are worth? Many people revert to a number that makes them feel comfortable, but usually isn't accurate; they fall on the sword of self-sabotage. Jessica sees the value in altering your mindset. Through her experience, she can help articulate and improve the experience and deliverability of your program, and ultimately create more value and worth.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Jessica Yarbrough, a business growth consultant and sales marketing strategist, about elevating and scaling your business. Jessica explains how to cut through the noise and produce high-end results, building value into the infrastructure of your program, and the importance of a healthy mind and body. Open the ceiling of possibility with this episode!


    The Benefits of Owning Your Courage with Terry Sidford, Public Speaker, Author, and Professional Coach Aug 10, 2021
    Show notes

    Terry Sidford is a renowned motivational TEDx speaker, author, television host, and life coach. Since 1998, she has guided people and organizations toward achieving their dreams. Terry is the Author of One Hundred Hearts: Inspiring Stories from the Woman who Lived Them, a compilation of stories about female courage in the face of adversity.

    Terry is also a Certified Passion Test Facilitator, accredited Pilates instructor, and a regular contributor to the national wellness magazine, Great Health Guide. Her greatest joy is helping others unleash their potential and live to the fullest.

    In this episode…

    Most people are uneasy saying "no" — in their personal and professional lives, alike. According to Terry Sidford, the secret ingredient for living up to your best self is courage.

    Terry believes it is important to establish boundaries, both in and out of the office. When you stop stepping on your values to say "yes" to anyone who asks, you will have more freedom to do what you want and passion for what you need. Are you ready to use your courage and take your life to the next level?

    In this episode of the Measure Success Podcast, Carl J. Cox is joined by Terry Sidford, best-selling author, TEDx speaker, television host, and life coach. Terry opens up about her personal life and her driving force behind helping others reach their dreams. Together, they also discuss how a story of shame became one of courage, the importance of planting seeds of courage in your work and personal life, and why the metrics of measuring success are not qualitative. Cultivate your courage in this episode.


    Creating Purposeful and Quality Fashion with James Tulin of Oxford Hounds Inc. Aug 03, 2021
    Show notes

    James Tulin is the Founder and CEO of Oxford Hounds Inc., a men's luxury life apparel and accessories company. Oxford Hounds uses proprietary technology and predictive analytics to help men's luxury consumers purchase affordable products. James has over 35 years of experience in the men's fashion industry, including as a direct liaison to brands like Ralph Lauren, Tommy Hilfiger, Guess, Nautica, and more.

    His storied career has expanded his expertise in the industry, from sales and product development to the supply chain business. James has served as SVP, Director, and Principal of Swank Inc. and holds a black belt in Taekwondo.

    In this episode…

    Your product is a reflection of you. The manner of engagement and construction of a product is what will take your brand from sub-par to high fashion. Developing quality products through quality goods is one way to establish life-long relationships with clients. So, how can you exceed the customer's expectations and create the valuable brand you envision?

    James Tulin has over 35 years of experience in the fashion industry and pours his love and passion into the products he develops. He knows in order to have great success, you need to have passion for what you do. According to James, the key ingredient is the product — and constructing high-fashion products starts with passion behind manufacturing.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with James Tulin, Founder and CEO of Oxford Hounds Inc., about his passion for his products and delivering superior customer service. James explains the importance of creating products with incredible care and quality and how chance brought him to the world of Taekwondo. Stay tuned!


    The Architecture of a Board with Mark A. Pfister of M. A. Pfister Strategy Group Jul 28, 2021
    Show notes

    Mark A. Pfister is the CEO and Chief Board Consultant at M. A. Pfister Strategy Group, a strategic advisory and "Board Architecture" firm for executives, boards, and board advisors in the private, public, and nonprofit sectors. Known as "The Board Architect," Mark is also the best-selling author of Across The Board: The Modern Architecture Behind an Effective Board of Directors. His monthly board letter reaches over 27,000 board leaders in over 70 countries.

    Mark is a certified Executive Masters Professional Director, and Cyber Intelligence Professional. He completed Harvard Business School's Executive Education Program for board directors and previously served as an Engineering Officer in the U.S. Merchant Marines.

    In this episode…

    How do you oversee a mechanism that is rapidly changing? Keeping a balance between governance and strategy is essential for growth, both for the organization's team and the board. So, how can your board weather a supply chain disruption and still grow?

    Mark A. Pfister, CEO and Chief Board Consultant at M. A. Pfister Strategy Group, is laser-focused on the executive leadership and board space. He has experience across multiple facets of the industry and knows how to integrate governance and strategy within your board — like the fact that your board needs to be savvy to new processes and different technologies in order to thrive during accelerated times. Mark knows a board is not just about bureaucracy; it's about having the ability from a governance standpoint to be directly integrated into the strategy.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Mark A. Pfister, CEO and Chief Board Consultant at the M. A. Pfister Strategy Group, about the insight and governance of a board. Mark explains the ways the architecture and efficacy of a board links with an organization's team, how the pandemic accelerated the digital transformation in the executive space, and the direct correlation of governance to strategy simultaneity. Stay tuned!


    Reinventing Medical Education Jul 20, 2021
    Show notes

    Dr. Seger Morris is an osteopathic physician, leader, executive, educator, philanthropist, and advocate. He currently serves as the Division Chief of Mississippi Internal Medicine Programs and Program Director of the Internal Medicine Residency at Baptist Memorial Hospital-North Mississippi, as well as the Regional Assistant Dean for the William Carey University College of Osteopathic Medicine.

    Before entering medical school, Dr. Morris had a formal education and experience in business, management, and leadership. After completing his residency, he went on to hold several clinical, administrative, and academic leadership positions at Magnolia Regional Health Center. Dr. Morris holds a doctorate in osteopathic medicine from Lincoln Memorial University and a Master of Business Administration in strategic management from the University of North Texas.

    In this episode…

    Sometimes, when you set out to build something new, doing things the way that they've always been done just won't cut it. If you want to end up with different results, you need a fresh approach. But how do you figure out where to start?

    As a physician, Dr. Seger Morris can tell you how structure dictates function in the human body. However, as an innovator, executive, and educator, he would tell you that the relationship between structure and function doesn't stop at the body. If you want to change the way a system functions, you might need to change the way it's structured — in life, relationships, and business. Don't just take his word for it; Dr. Morris is working to bring innovation to one of the most highly regulated industries out there: healthcare.

    In this episode of the Measure Success Podcast, Carl J. Cox joins Dr. Seger Morris to discuss a new approach to modern medical education and a different way of looking at healthcare. Listen in as Dr. Morris explains how innovation and a physician-patient relationship go hand-in-hand and his methods for tackling some of the prevalent issues in medical education at his new residency program. Plus, Dr. Morris offers his advice for keeping your energy up when you've got a lot going on. Stay tuned!


    The Power of Saliva in Neonatal Care Jul 13, 2021
    Show notes

    Dr. Jill L. Maron is a Professor of Pediatrics, Obstetrics, and Gynecology at Tufts University School of Medicine. She is the Executive Director of the Mother Infant Research Institute at Tufts Medical Center and the Vice-Chair of Pediatric Research at Tufts Children's Hospital. She also serves as the Co-Editor-in-Chief for Clinical Therapeutics. For over 15 years, Dr. Maron's research has focused on developing and integrating novel salivary and genetic diagnostic platforms into neonatal and maternal care.

    Dr. Maron is internationally recognized for her contributions to the development of neonatal salivary diagnostic platforms. She has received multiple awards for her research, given a TEDx talk on the subject of neonatal diagnostics, and has published extensively in the field. Dr. Maron received her undergraduate degree from Harvard University, and she holds an MD and MPH degree from Tulane University.

    In this episode…

    When babies are sick, they can't describe their symptoms, so you need another way of assessing what's wrong. Drawing blood is one option for diagnosing problems, but sticking newborns with needles over and over can be traumatic — and might have long-lasting adverse effects. A less invasive method of identifying issues is through saliva — but what can spit actually tell us about the health of a baby?

    Dr. Jill L. Maron, Executive Director of the Mother Infant Research Institute at Tufts Medical Center, claims that a small drop of spit can tell us quite a bit. She's been at the forefront of salivary diagnostics in neonatal care for the past 15 years and is currently researching to see if saliva can be used to diagnose infections. According to Dr. Maron, biofluid will remain a part of diagnostics well into the future as she and other saliva investigators continue to advance the field.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Dr. Jill L. Maron, Executive Director of the Mother Infant Research Institute at Tufts Medical Center, about using salivary diagnostics in neonatal care. Dr. Maron explains how salivary diagnostics have evolved over the last 15 years, why she became interested in studying saliva, and where her current research is focused. Plus, Dr. Maron and Carl J. Cox discuss sports, books, and their grandmothers. Stay tuned!


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