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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    Transforming Your Image with Tanya Pluckrose Nov 30, 2021
    Show notes

    Tanya Pluckrose background lies in the customer service industry. She spent over 21 years working for a Fortune 2000 company leading teams to deliver an exceptional client experience to more than 1.3 million diverse VIP customers while safely managing the state-of-the-art A380 Aircraft. She clipped her wings and immigrated to the US, Los Angeles, in 2015 because of love. She then spent the next four years as a sought-after thought-leader and consultant helping medium to large companies with the art of selling to women, supporting them in attracting and retaining the high-value female clientele. Tanya experienced burnout in all areas of her life, from working endless hours to grow her business, and as a result, she fell in love with Bob Proctor's teachings. Bob showed her that success is 95% mindset and only 5% strategy. Her mess became her mission to help other entrepreneurs' quantum leap the growth of their businesses by developing the right mindset. She achieved the skills, insights, and exceptional mindset techniques to help business owners create more money, impact, and luxury living without the time-consuming struggle of hard work, money, and effort.


    Purpose driven leadership with Randy Kurtz Nov 23, 2021
    Show notes

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Randy Kurtz. He oversees Opportunity's Finance, Accounting, Investment, Human Resources, IT, and Legal departments and joined Opportunity in November 2018. He is a problem-solver with experience in the public, private, and nonprofit sectors and expertise in strategy, finance, operations, and change management.

    His focus will be to strengthen efficiencies and effectiveness and to drive outcomes that further Opportunity's mission to end extreme poverty. Before joining Opportunity, Kurtz spent 27 years in investment banking with Goldman Sachs, Salomon Brothers/Citigroup, and Credit Suisse.

    He was a trusted advisor to Fortune 500 boards and CEOs, managing company-transforming M&A, activist shareholder situations, capital structure/balance sheet decisions, and capital markets access.


    Habits to Develop Authentic Relationships with Alice Tang Nov 16, 2021
    Show notes

    When it comes to building networks, many believe that you need to know a lot of people or spend a lot of time networking, but Alice Tang has proven otherwise.

    As a Vice President and Partner at a full service multi-generational full service financial planning firm in Oregon, a top female producer in the financial industry, and a sought-after speaker, she has built her business and success by focusing on creating and deepening relationships one connection at a time.

    Originating from humble beginnings in Hong Kong, Alice quickly realized that relationships are the key to success as she watched her father build his business. As the first in her family to earn a college degree, Alice graduated from the University of London, where she met her husband, Horace.

    She immigrated to the U.S. without a network, family, or a community and started a career in financial advising. After years of following the "tried and true" advice for networking and building a business, Alice realized it is not scalable, there are only so many hours in the day! So, she set out to create a system that is not only scalable but also has exponentially grown her network, business, and success ever since.

    As an advocate for female professionals and helping the next generation succeed, Alice has unveiled her process to the world and now helps professionals catapult their success and that of their networks through her no-nonsense practical approach to building connections.


    Facilitating Strategic Meetings with Anthony Taylor of SME Strategy Consulting Nov 09, 2021
    Show notes

    Anthony Taylor is an author, strategic planner, and Managing Partner and Chief Strategist at SME Strategy Consulting, a strategy consulting firm for small to mid-sized ventures. He has over 10 years of experience in entrepreneurship and is the author of several books, including Alignment: How To Get Your People, Strategy, and Culture on the Same Page, where he shares a practical approach to executing strategic plans with your team.

    He holds a bachelor's degree in business administration from Capilano University and is certified in project management from the Project Management Institute. Anthony was chosen in 2016 as a Global Entrepreneurship Week Ambassador for Canada.

    In this episode…

    Is it possible to connect with clients through a digital meeting? How do you align yourself to achieve your professional goals?

    According to Anthony Taylor, Managing Partner and Chief Strategist at SME Strategy Consulting, digital engagement can be a more effective tool for engaging in conversations about strategies and planning. A three-hour meeting can be a great brainstorming session for producing business strategies by implementing interactive and meaningful messages. Anthony has proven techniques that cut down on distractions and engage clients in aligning their goals.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Anthony Taylor, Managing Partner and Chief Strategist at SME Strategy Consulting, about creating explicit, concise, and engaging content for digital strategy meetings. Anthony explains how to examine your company's long-term strategy, strategies for adapting to a digitally-driven world, and his recommendations for young leaders in the corporate world.


    Recognizing Your Venture's Worth With Michele Williams Nov 02, 2021
    Show notes

    Michele Williams is the Founder of Scarlet Thread Consulting, a business coaching practice for interior design professionals. Michele helps 6-7 figure interior design firms create strategic plans that are actionable, effectively manage their business and finances, and develop a laser-focused framework for decision making. As a result, her clients reduce their workload, increase their bottom line, and reclaim their joy and time.

    Michele hosts the Profit is a Choice podcast, which focuses on making all parts of your business profitable — not just the money. She's also a certified coach in the Profit First and Fix This Next methodologies. Michele earned a Bachelor of Science in Management Information Systems and Administrative Management from the University of South Carolina-Columbia.

    In this episode…

    Many creatives doubt that their products or services are worth charging for. If it's easy to do, it probably isn't very valuable, right?

    Wrong. Just because something comes naturally to you doesn't mean it comes naturally to everybody. The years of effort you've put into making something seem simple is incredibly valuable — add in the time saved and stress relieved for clients, and that value shoots through the roof.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Michele Williams, Founder of Scarlet Thread Consulting, about recognizing the intrinsic worth of your creative business. Michele discusses the debilitating mentalities that many creatives have, why paying yourself is a priority, and how to set measurable goals.


    Faith and Strategy With Judy Weber Oct 26, 2021
    Show notes

    Judy Weber is a Business Consultant and Scaling Expert for 6-Figure Female Professionals and the Founder, CEO, and General Counsel of the Judy Weber Company. She is a keynote speaker teaching faith-fueled women how to scale their businesses. She is a former corporate and trial attorney and has a passion for working with high-achieving women of faith to help them reach their professional goals.

    She earned her BS in Music Education at Susquehanna University before attending Villanova University Charles Widger School of Law. Judy is also the host of the Joyful Scaling podcast.

    In this episode…

    Are you a female entrepreneur struggling to find value in yourself and your brand? How do you awaken your vision to achieve your goals?

    According to Judy Weber, many women lose focus, but she has proven strategies to build and target scaling and growth. She helps women find value and bring worth to their business to increase profitability and generate leads. So, what steps can you take to take action and reach your professional goals?

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Judy Weber, Founder of the Judy Weber Company, about the importance of having the courage to build an enduring enterprise. Judy discusses the importance of establishing relationships based on faith and trust, how her faith is rooted in her success, and key strategies to sustainably scale and grow. Stay tuned!


    Developing Your Path with Aree Bly of Alignment Ally Oct 19, 2021
    Show notes

    Aree Bly is a Leadership and Success Alignment Coach for Alignment Ally. With Alignment Ally, Aree helps her clients understand their alignment to their values, natural talents, and skillsets. She has over 25 years of experience in developing mentoring and coaching programs across organizational teams, and has spoken for TEDx. After working as a Senior Consulting Actuary for Wakely Consulting Group, Aree created her own development model and began her journey with Alignment Ally's consulting group.

    Aree earned a Bachelor of Science in Mathematics, Accounting, and Foreign Languages from Augustana College. She then went on to earn her Master's in Science in Statistics from the University of Nebraska-Lincoln.

    In this episode…

    Are you struggling to align yourself and bring value to your career? How do you reset to find a different direction in your path?

    Aree Bly is an Alignment Coach with her company, Alignment Ally, and has experience recognizing and developing strengths specific to your career goals. She has developed her model to visually discover the values and skills you possess to propel your career forward. Aree does this through the Four F's: friction, fear, flow, and fun. Aree recognizes what skillsets you've already created to achieve your current level of success and enhances your transferable skills to take you to your next destination.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Aree Bly, Alignment Coach at Alignment Ally, about the ways to build sustainable success. Aree explains her developmental model to visualize where your skills intersect, how to focus on building relationships, and why collaborating on your strengths leads to greater success.


    Business Economics with Bill Conerly Oct 12, 2021
    Show notes

    Bill Conerly is a leading expert on the economic forecast and a Consultant, Speaker, and Writer for his company, Conerly Consulting LLC. Conerly Consulting was founded with the goal of helping business leaders improve their company economics. Bill has over 30 years of industry experience, shares his expertise as a Forbes senior contributor, and is the Chairman of the Board for Cascade Policy Institute. His previous roles as the Director of Economic Research for NERCO, INC and Senior Vice President and Economist for First Interstate Bank strengthened his economic strategies.

    Bill graduated from the New College of Florida with a Bachelor's Degree in Economics. He went on to earn his Ph.D. in Economics from Duke University.

    In this episode…

    When a sizable disturbance hits the economic market, how can we brace for the variations that follow? The pandemic abruptly halted the supply chain, and with the industry surge forward, how can businesses cope with the aftermath?

    Bill Conerly is an expert in economics — and knows the impact an economic change can have on a business. He has worked with various industries to understand the fluctuations and impact a change can have on a business and industry. According to Bill, the socioeconomic and market changes that consumers and enterprises are experiencing are a result of the pandemic.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Bill Conerly, Consultant, Speaker, and Writer for Conerly Consulting LLC, about the economic changes and growth in today's market. Bill explains different delivery markets emerging from the supply disruption, the direct correlation between economic trends and the pandemic, and the acceleration of the housing market. Stay tuned!


    Breaking Down Borders with Kate Isler Oct 05, 2021
    Show notes

    Kate Isler is an author and the Co-founder and CEO of The WMarketplace, an e-commerce platform that promotes women-owned businesses. She is also the Co-Founder and Executive Director of Be Bold Now, an annual event to celebrate women, and a Board Director for Girl Rising, which works for girls' education and empowerment worldwide. Her book, Breaking Borders, details her 20 years of experience with executive leadership in business, telling the stories of her time working internationally in Dubai, London, Munich, and Africa.

    Kate graduated from Seattle Pacific University in 2018 with a bachelor's in Business Administration and Management. She is an active member of many women's groups, including as a mentor for the International Women's Forum.

    In this episode…

    How can a gender-balanced business learn to grow, no matter the industry? What can you do to optimize your strategies in the e-commerce market? During the pandemic, Kate Isler noticed a disproportionate effect on women's businesses. On a mission to change the outcome, she began a course to empower women-owned businesses and equip them with the tools and services to scale their brand.

    Kate is building success at The WMarketplace. By collaborating with and building awareness for gender-balanced brands, she's attracting and retaining customers, sellers, and service providers. To Kate, business is more than just numbers: it is an opportunity for women to scale to new heights and achieve success.

    In this episode of the Measure Success Podcast, Carl J. Cox is joined by Kate Isler, Co-founder and CEO of The WMarketplace, to discuss the disproportionate roles of women in entrepreneurship. Kate talks about creating the opportunity for women-owned e-commerce businesses to scale, evolving digital strategies for success, and developing a growth mindset to develop a fulfilling life.


    Transforming Your Thinking: Artificial Intelligence with Ian Wilson, Managing Director at Strategy 4 AI Sep 28, 2021
    Show notes

    Ian Wilson is the Managing Director for Strategy 4 AI, an enterprise artificial intelligence strategy firm focused on delivering value. Ian has extensive experience in leadership with a focus on the ROI of innovative tech, from scale-ups to international enterprises. He is also a guest speaker and video content author.

    His career has taken him on a journey from corporate business and military development to Director and Global Head of Artificial Intelligence at HSBC Bank. Ian graduated from the University of Westminster with a Bachelor of Science in Artificial Intelligence.

    In this episode…

    With an evolving digital industry, how quickly can your business adapt to market changes? From startups to experienced industry leaders, there are many factors that make up an AI program to help you map and construct data for measuring your success. Is there a way to create a flexible enterprise program that can efficiently identify profitable opportunities?

    Ian Wilson has knowledge and experience building successful AI programs. Typical software falls short, but AI software is self-learning, resilient, and evolutionary. Using his proven strategies to build and support the value of your business, you can build foundational AI software to enhance and scale the profits of your brand.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with Ian Wilson, Managing Director at Strategy 4 AI, about the value of understanding the optimization and innovation of AI software. Ian discusses the three steps for scaling your brand, the value of monetizing data analytics, and building stronger connections.


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