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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Five Ways to Improve a Social Video Ad Performance -- Travis Chambers // Chamber.Media Mar 24, 2020
    Show notes

    Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show Notes

    Connect With:

    • Travis Chambers: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Science Behind Quantitative Ad Creativity & Content -- Travis Chambers // Chamber.Media Mar 23, 2020
    Show notes

    Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show Notes

    Connect With:

    • Travis Chambers: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Using Influencers to Boost Your Reputation -- Joe Sinkwitz // / Intellifluence Mar 22, 2020
    Show notes

    Today we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 2 of our conversation, Joe is going to describe how to use influencers to drive reviews and other valuable marketing assets. Show Notes

    Connect with:

    • Joe Sinkwitz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn// Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Reviews & Reputation Management -- Joe Sinkwitz // / Intellifluence Mar 21, 2020
    Show notes

    Today we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 1 of our conversation, Joe is going to walk us through his view of the importance of reviews and reputation management. Show Notes

    Connect with:

    • Joe Sinkwitz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn// Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Career Day: From Engineer to Marketing Consultant -- Michael Lukich // Booz Allen Hamilton Mar 20, 2020
    Show notes

    Today we're rebroadcasting our conversation with Michael Lukich, an Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large non-profits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an Adjunct Professor of Digital Analytic Measurement at Georgetown. Show Notes

    Connect With:

    • Michael Lukich: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Upgrade Your Content Production Strategy with SaaS -- Corbett Drummey // Popular Pays Mar 19, 2020
    Show notes

    Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 2 of our conversation, we're going to continue the discussion by talking about how you can upgrade your content production strategy using SaaS. Show Notes

    Connect With:

    • Corbett Drummey: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Content Is Like Oxygen for Brands -- Corbett Drummey // Popular Pays Mar 18, 2020
    Show notes

    Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 1 of our conversation, we are going to talk through why content is like oxygen for brands. Show Notes

    Connect With:

    • Corbett Drummey: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency Mar 17, 2020
    Show notes

    Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show Notes

    Connect With:

    • Justin Moss: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency Mar 16, 2020
    Show notes

    Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing playbook. Show Notes

    Connect With:

    • Justin Moss: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why SVOD Integrations Are More Effective Than TV Advertising -- Greg Isaacs // Ben Group Mar 15, 2020
    Show notes

    Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes

    Connect With:

    • Greg Isaacs: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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