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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    • Spotify

    Latest Episodes:
    Navigating the Future of Marketing Automation -- Alex Nunnelly // Panoramic Mar 04, 2020
    Show notes

    Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 2 of our conversation, we are going to talk about the future of marketing automation. Show Notes

    Connect With:

    • Alex Nunnelly: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Taking Back Control by Moving Analytics In-House -- Alex Nunnelly // Panoramic Mar 03, 2020
    Show notes

    Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 1 of our conversation, we are going to talk about taking back control by moving your analytics in-house. Show Notes

    Connect With:

    • Alex Nunnelly: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Career Day: Patrick Moran // Spotify Mar 02, 2020
    Show notes

    Today we're rebroadcasting our conversation with Patrick Moran, who is a Global Head of Growth Marketing at Spotify. Tune in and learn about the skills that this great marketer accumulated throughout the various stops on his career. Prior to his current role at Spotify, Patrick held in-house marketing roles at Yik Yak, TiVo, and Netflix. Show Notes

    Connect With:

    • Patrick Moran: Spotify // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Technology Enabled PR Strategies // Lindsay Stuart -- Max Borges Agency Mar 01, 2020
    Show notes

    Today we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. In part 2 of our conversation, Lindsay is going to talk about the technology and data she uses to create compelling content specifically for technology brands. Show Notes

    Connect With:

    • Lindsay Stuart: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Using Data to Generate Brand Buzz // Lindsay Stuart -- Max Borges Agency Feb 29, 2020
    Show notes

    Today we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. In part 1 of our conversation, Lindsay explains her approach to using data to generate brand buzz. Show Notes

    Connect With:

    • Lindsay Stuart: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    From a Mayan Tribe to PR & Influencer Marketing Expert -- David Baker // ReCourses Feb 28, 2020
    Show notes

    Joining us for Career Day is David Baker, an Author, Speaker, and Advisor helping entrepreneurial experts make better decisions. He's also the Principal Consultant at ReCourses, which is a consulting firm that provides individual consulting, seminars, speaking and writing for firms in the marketing industry. Show Notes

    Connect With:

    • David Baker: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Future of Merchandising is Adaptive -- Johan Boström // inRiver Feb 27, 2020
    Show notes

    Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 2 of our conversation, we discuss why the future of merchandising is adaptive. Show Notes

    Connect With:

    • Johan Boström: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver Feb 26, 2020
    Show notes

    Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes

    Connect With:

    • Johan Boström: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Make an App Go Viral in 60 Days -- Sean Casto // PreApps Feb 25, 2020
    Show notes

    Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 2 of our conversation, we're going to talk about how to make your app go viral in 60 days. Show Notes

    Connect With:

    • Sean Casto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps Feb 24, 2020
    Show notes

    Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 1 of our conversation, Sean is going to walk us through his pillars of mobile app marketing. Show Notes

    Connect With:

    • Sean Casto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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