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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData Feb 13, 2020
    Show notes

    Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show Notes

    Connect With:

    • Steffen Hedebrandt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: From CPG to Tech Startups -- Jeffrey Ouyang (Zumper) Feb 12, 2020
    Show notes

    Today we're rebroadcasting our conversation with Jeffrey Ouyang, who is the Manager of Paid Acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way. Show Notes

    Connect With:

    • Jeffrey Ouyang: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop Feb 11, 2020
    Show notes

    Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 2 of our conversation, we're going to talk a little bit about how to properly leverage reward programs to boost customer engagement. Show Notes

    Connect With:

    • Derrick Fung: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop Feb 10, 2020
    Show notes

    Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show Notes

    Connect With:

    • Derrick Fung: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr Feb 09, 2020
    Show notes

    Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show Notes

    Connect With:

    • Magnus Unemyr: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Practical Applications of Marketing Automation -- Magnus Unemyr Feb 08, 2020
    Show notes

    Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show Notes

    Connect With:

    • Magnus Unemyr: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp Feb 07, 2020
    Show notes

    Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show Notes

    Connect With:

    • Darcy Kurtz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp Feb 06, 2020
    Show notes

    Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show Notes

    Connect With:

    • Darcy Kurtz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse Feb 05, 2020
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 2 of our conversation, we're going to discuss how marketers and mobile carriers are intersecting the mobile unlock screen. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes in Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse Feb 04, 2020
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to talk us through some of the changes in smartphone usage behaviour and new location data. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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