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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group Jan 24, 2020
    Show notes

    Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we're going to talk about launching or extending your brand into new countries. Show Notes

    Connect With:

    • Mike Maynard: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding the European Marketing Landscape -- Mike Maynard // Napier Group Jan 23, 2020
    Show notes

    Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we are going to talk about understanding the European marketing landscape. Show Notes

    Connect With:

    • Mike Maynard: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Value of Measurement in Marketing -- Chris Vitti // Knotch Jan 22, 2020
    Show notes

    Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how you can measure the overall value of your content. Show Notes

    Connect With:

    • Chris Vitti: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Data to Create Purposeful Content -- Chris Vitti // Knotch Jan 21, 2020
    Show notes

    Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how to use data to create purposeful content. Show Notes

    Connect With:

    • Chris Vitti: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A Marketing Consultant and Podcasters's Role Model -- John Jantsch // Duct Tape Marketing Jan 20, 2020
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is John Jantsch, the President of Duct Tape Marketing Consulting, which is a marketing consulting, publishing and training firm. He is also the host of the Duct Tape Marketing Podcast. Show Notes

    Connect With:

    • John Jantsch: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Differences Between Amazon, Google, and Facebook in Product Search -- Nii Ahene (CPC Strategy) Jan 19, 2020
    Show notes

    Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In today's episode, Nii is going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns. Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy) Jan 18, 2020
    Show notes

    Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In today's episode, Nii's going to talk about his career experience and what led him to start his own agency. Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Is the Future of Tech Intelligence? -- Elizabeth Cholawsky // HG Insights Jan 17, 2020
    Show notes

    This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence. Show Notes

    Connect With:

    • Elizabeth Cholawsky: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrate Tech Intelligence Into Your Operations -- Elizabeth Cholawsky // Hg Insights Jan 16, 2020
    Show notes

    This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations. Show Notes

    Connect With:

    • Elizabeth Cholawsky: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights Jan 15, 2020
    Show notes

    This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show Notes

    Connect With:

    • Elizabeth Cholawsky: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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