MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting Jan 04, 2020

Show notes

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In today's episode, Kate is going to give us an overview of how she became an expert in Millennial marketing and talk about some of the key takeaways from her book. Show Notes

Connect With:

Kate Talbot: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: Hiten Shah -- Product Habits Jan 03, 2020

Show notes

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Show Notes

Connect with:

Hiten Shah: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce Jan 02, 2020

Show notes

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, we are going to talk about why the new iPhones should do just fine. Show Notes

Connect With:

Allen Adamson: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce Jan 01, 2020

Show notes

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, Allen is going to talk us through why strong brand awareness won't help Uber and WeWork. Show Notes

Connect With:

Allen Adamson: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AMA: Refining a Brand to Maximize Content Reach -- Hailey Miller // How We'll Live Podcast Dec 31, 2019

Show notes

Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How We'll Live' podcast. In today's episode, we are going to talk about growth strategies for her podcast. Show Notes

Connect With:

Hailey Miller: LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Launching & Scaling a MarTech Unicorn -- David Steinberg // Zeta Global Dec 30, 2019

Show notes

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is David Steinberg, the CEO of Zeta Global, which is a data powered marketing technology company that combines the scale of proprietary data with the science of artificial intelligence. Show Notes

Connect With:

David Steinberg: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct Dec 29, 2019

Show notes

Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In today's episode, Mike is going to walk us through some of the best practices in the direct mail industry and he will explain how his company evaluates their campaigns. Show Notes

Connect With:

Mike Gunderson: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Direct Mail to Reach Consumers at Home & Work (Part 1) - Mike Gunderson // Gunderson Direct Dec 28, 2019

Show notes

Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Show Notes

Connect With:

Mike Gunderson: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community Week: Keeping Your Community on Your Side - Rachel Makool // GoDaddy Dec 27, 2019

Show notes

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss how to keep your community on your side. Show Notes

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