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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    A Scientific Approach to Developing Your Brand -- Lindsay Pedersen // Ironclad Brand Strategy Dec 13, 2019
    Show notes

    Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // Ironclad Brand Strategy Dec 12, 2019
    Show notes

    Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 1 of our conversation, we are going to talk about where brand building should fit into your marketing priorities. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are Remote Teams the Future of Your Marketing Department? -- Liam Martin // Time Doctor Dec 11, 2019
    Show notes

    Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. In today's episode, we discuss how to actually build a remote team. Show Notes

    Connect With:

    • Liam Martin: Website //LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Build a Remote Content Team -- Liam Martin // Time Doctor Dec 10, 2019
    Show notes

    Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. Today, Liam and I are going to talk a little bit about some of the changes that are happening in the workforce and why the future of your marketing strategy may involve building a remote team. Show Notes

    Connect With:

    • Liam Martin: Website //LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prominent Female Tech Exec's Approach to Mastering Big Data -- Elizabeth Cholawsky // HG Insights Dec 09, 2019
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show Notes

    Connect With:

    • Elizabeth Cholawsky: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics Dec 08, 2019
    Show notes

    This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode, Doug is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products. Show Notes

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics Dec 07, 2019
    Show notes

    This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode Doug is going to tell us how he combined his previous experience and finance with an understanding of brand marketing. Show Notes

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC Dec 06, 2019
    Show notes

    Today we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We are 20 months into publishing content for the MarTech podcast and in today's episode we are going to recap all of our monthly updates for this year and we'll talk about shifting from paid to organic growth efforts. Show Notes

    Connect With:

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tips for Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing Dec 05, 2019
    Show notes

    Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show Notes

    Connect With:

    • Kiri Masters: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing Dec 04, 2019
    Show notes

    Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show Notes

    Connect With:

    • Kiri Masters: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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