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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius Dec 03, 2019
    Show notes

    Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 2 of our conversation, Christina is going to walk us through her playbook for launching and scaling one of those Facebook communities. Show Notes

    Connect With:

    • Christina Jandali: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius Dec 02, 2019
    Show notes

    Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 1 of our conversation, Christina is going to walk us through why building a community specifically on Facebook is a valuable marketing asset. Show Notes

    Connect With:

    • Christina Jandali: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co Nov 29, 2019
    Show notes

    Joining us for today's Ask Me Anything is Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling, which is Indiana's largest craft distilling company. In today's episode, we are addressing KPIs with his company's leadership. Show Notes

    Connect With:

    • Clay Kinnick: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan Nov 28, 2019
    Show notes

    Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. Show Notes

    Connect With:

    • Helene Parker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan Nov 27, 2019
    Show notes

    Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 1 of our conversation, Helene is going to walk us through what programmatic advertising is and her view of the space. Show Notes

    Connect With:

    • Helene Parker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital Nov 26, 2019
    Show notes

    Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In today's episode we discuss how to use TikTok as a marketing channel. Show Notes

    Connect With:

    • Amine Bentahar: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital Nov 25, 2019
    Show notes

    Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In part 1 of our conversation, Amine is going to tell us how he thinks about cultivating channels that don't have a lot of previous history and operators using them for marketing. Show Notes

    Connect With:

    • Amine Bentahar: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail Nov 22, 2019
    Show notes

    David Schroder, Senior Manager of Marketing Data and Analytics at CallRail, talks about the strategy and tools you need to properly attribute your marketing efforts. If you don’t know where your sales are coming from, you’re unlikely to know where you should be making more investments. While tools like Bizible are out of the reach of a lot of SMBs, CallRail’s offerings are opening up many opportunities for marketers to understand multitouch attribution. Today, David discusses how CallRail’s recent product expansion helps marketers evaluate their marketing performance across online and offline channels. Show Notes

    Connect With:

    • David Schroeder: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO Nov 21, 2019
    Show notes

    Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 2 of our conversation, we're going to talk about some of the biggest tips that he has for CRO and some of the tools that he recommends you use. Show Notes

    Connect With:

    • Chris Dayley: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO Nov 20, 2019
    Show notes

    Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 1 of our conversation, we discuss crafting a value proposition that resonates with your traffic. Show Notes

    Connect With:

    • Chris Dayley: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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